PersonalityPro is a leading international provider of personality assessment tools and compatibility reporting. PersonalityPro's proprietary tests are used to assess the personalities of over 40,000 people every month on web-dating and online personals sites in the United Kingdom, the US, and Canada. PersonalityPro's suite of tools helps sites drive traffic, increase member conversion, build customer loyalty and generate revenue with innovative private-label personality assessment applications that are unduplicated in the marketplace.

Drive Traffic
Stand out from the thousands of sites out there.
By integrating the DISC-based software by PersonalityPro, sites that normally find it difficult to differentiate themselves, can add compelling content to their site without diluting their brand. Use PersonalityPro as a marketing tool on your sites advertisements. Offer compatibility testing, essay writing or personality assessments as a way to drive traffic without compromising your brand.

Increase Conversion
Highly competitive markets such as web-dating and online personals sites must offer site visitors a reason to subscribe. PersonalityPro's professional web-dating tools give your site the added value online daters are looking for. Offer compatibility testing as part of the subscriber package, allow members to search based on more than just age and location; give them a reason to subscribe.

Build Loyalty
Unlike many other online dating or social networking applications, PersonalityPro's professional personality assessment software allows members to feel understood and motivates them to return to your site. With reports that are hard-hitting and committed to telling the truth in a positive way, PersonalityPro's online dating personality assessment tools are a blueprint for personal growth. When members of web-dating sites feel understood, they become more loyal.

Generate Revenue
Use PersonalityPro's suite of professional online dating tools to increase revenue on your site. By driving traffic, increasing conversion and building loyalty PersonalityPro can help you create the site you have always dreamed of. What do all of the top web-dating sites have in common? Match.com, Yahoo! Personals and eHarmony, the Internets top online dating sites all offer personality and compatibility assessments. Don't be left behind.

Bring personality assessment to your online dating site or social networking site without diluting your brand.

Unlike many other online dating applications, PersonalityPro's professional dating personality software tools can be used to encourage members to become subscribers. When members of web-dating sites feel understood, they become more loyal. The right online dating personality software can make the difference between an 8% and a 12% conversion rate.

PersonalityPro's private-label personality tests and compatibility tools help members of online personals sites to better understand themselves and the people around them. With reports that are hard-hitting and committed to telling the truth in a positive way, PersonalityPro's online dating personality assessment tools are a blueprint for personal growth.

Personality Reports
PersonalityPro's Professional Online Dating and Compatibility Software includes personalized reports. The most successful online dating applications are the ones that encourage interaction between members. PersonalityPro's Professional Online Dating and Compatibility Software enables members to produce a series of individual personality reports and group personality reports. Accurate personality reports help members to promote themselves with greater confidence and increase participation with other members. Increased member participation results in greater loyalty. Loyalty is crucial to success in the web dating industry.

Personality Search
PersonalityPro's Professional Online Dating and Compatibility Software includes personality search. Three unique personality search tools allow members to establish the personality criteria of their "ideal" date or companion. Date Builder, Date Coach and Date Selector enable members of web dating sites make better connections increasing the likelihood they will subscribe. After creating the personality criteria of their ideal date using Date Builder, Date Coach or Date Selector, members of web-dating sites then search for other members who are ranked against the personality profile created. Personality search is a key component of PersonalityPro's online dating applications.

PersonalityPro's DISC-based personality assessment is a self-administered behavioral assessment. Individuals must choose which adjective or phrase describes them most and which adjective or phrase describes them least in a given environment or situation.

DISC-based personality assessments are considered forced-choice instruments, designed to eliminate the bias inherent in individual responses. In free-response methods of evaluation, social desirability may cause individuals to differ significantly in their responses (consistently rating their choices in either higher or lower ranges, for example). Requiring respondents to answer only most or least, eliminates this variance.

DISC is an acronym for:
Dominance relating to control, power, assertiveness
Influence relating to relationships, communication
Steadiness relating to patience, persistence
Compliance relating to structure, organization

DISC-based personality assessment and related personality reports are derived from the work of Dr. William Moulton Marston. Dr. Marston received three degrees from Harvard University (BA in 1915, LLB in 1918, PhD - Psychology in 1921).

A prolific writer, Dr. Marston was a contributor to the American Journal of Psychology, The Encyclopedia Britannica, and the Encyclopedia of Psychology.

Dr. Marston's DISC Theory of Human Behavior
In 1928 Dr. Marston published a book, "The Emotions of Normal People," in which he described the theory of behavioral (personality) assessment still in use today. He viewed people as behaving along two axes with their actions tending to be active or passive depending upon the individual's perception of the environment as either single antagonistic or favorable.

By placing these axes at right angles, four quadrants were formed with each circumscribing a behavioral pattern or personality type.

PersonalityPro's DISC-based personality assessment, while based primarily on Dr. William Marston's theories, also draws on the contribution of Carl Gustav Jung. Dr. Marston's system is in complete mathematical harmony with the works of Jung.

Marston-based instruments similar to PersonalityPro's DISC-based personality assessment have been administered to over 30 million people worldwide and have earned the respect of individuals and professionals alike based on their accuracy and validity.