Business Advertising That Works

A relatively inexpensive way to grab a potential customer's attention is through stand out business cards that have a "wow" factor to them. It is easy for business cards to get lost in the crowd if they do not stand out, these cards are all made to get noticed and will make people do a double take and see what your business is all about. The following personalized business cartoon cards are meant to be funny and grab the viewers attention and also stay in their mind the next time they need a particular service, they just may give your business that out of the box edge that you need.


Click on any business card you like to take a better look.

Once you have the business in place and you are ready to advertise the best investment you can make for the return is in purchasing great business cards to promote your new venture. Business cards are a great way to get a slew of information out about your business in a very small amount of space and they are great for handing out virtually everywhere you go and they really do bring in new business and referrals so you will want to pay attention to the details while designing them. The best place to start is deciding on which type of business card you would like to showcase your business there are three main styles to choose from: Standard (2" x 3.5"), Skinny (1" x 3") or Chubby (2.5" x 3.5") and also where you would like to order them from. There are plenty of online sites to pick from but my personal favorite is Zazzle because of the originality of the templates and the ease of use, so I will include a quick link below if you are interested in checking them out. The following is a list of the top five most important things to have on a great business card and hopefully gives you some great advice on getting started.

#1 One Look Graphic
It is very important to pick a great graphic or template for your business card that screams out exactly what your business offers. The most successful cards are always going to be the ones that get noticed right away and have the potential customer remembering the image and associating the image with your company name and what service your company has to offer. For instance if you wanted to have your nails done and you have a pile of cards and you see one that has fingertips on the front with a awesome design you are more then likely going to give this salon your first call.

#2 It's All About the Name
Make sure that your company name stands out and is the largest writing on the card and also that you add your address, phone number, fax number and even a website address if you have one.

#3 Catchy Slogan
Your slogan or motto does not need to be long and detail everything that your company offers, it just needs to be catchy and not hard to forget. Try to think of something funny or words that rhyme, really you can use anything that you think will have the customer interested in what you do or offer for sale.

#4 Midnight Caller
Do you offers 24/7 assistance to you patrons or are you open for set hours? You will definitely want to have this information on a great business card because others will over look this important detail and when a potential customer is choosing between two different companies to call and they see clearly that one of them makes house calls for plumbing emergencies even at 3 a.m. they will call them first.

#5 Free Estimates or Walk Ins?
A great place to offers free estimates or any special service you offer that no one else seems to have is on your business card. Be creative and think about what the customers needs will be when they are choosing who to call and try to make the decision easier for them and steer them your way with a incentive.

The average cost put into business advertising should be anywhere between 1-5% of all gross sales. Advertising should be seen though as a investment into your business rather then a expense, do not make the mistake others have by using just whatever is left over as your only money spent on advertising, this is not a successful path to take.

A successful business should be advertising even if business is good, you never want to take chances that business is just magically going to remain strong without any advertising, that would be foolish.

A small sized company does not need a lot of money for advertising, they just need successful creative advertising.

A great tip for advertising is knowing who your best customers are and picking ads that would relate to them or make them feel something positive when they see your ads.

Have you been standing next to potential customers and not even know it? What does your apparel say about you or your business?

Out with the little logo on the chest and in with a personalized walking advertisement that screams "talk to me" about your next project.

These personalized business cartoons will definitely get their attention and if they are looking for your business services, they will feel compelled to talk to you. These are interesting, fun and friendly designs that make people smile and want to talk.


Click on any t-shirt you like to take a better look.

Opening a small business is a new and exciting adventure and once you have everything in place and are ready to advertise you might be wondering what are the best products to use to advertise your service or product, hopefully this list of my favorites will give you some useful advice on advertising.

#1 Business Cards
A relatively inexpensive investment will be purchasing a large supply of business cards for your newly created small business. You will want to make sure to use a appropriate design that grabs a persons attention and matches your specific business. Do not go for the plain white or gray card that does nothing to stand out in a pile of cards, think bold and interesting so that the potential customer will remember your name and also take a moment to look over your card and what you have to offer. You can easily purchase a great design online and my personal recommendation is at Zazzle.com because of the templates and designs already available and all you have to do is enter your small business name, address, website, phone number, etc.. I have added a quick link below so you can go to the site if you wish and do a search for a great design.

#2 Create a Great Flyer
You can easily make a simple or an elaborate design on any word program from the convenience of your own computer to showcase your business and any specials or promotions you are offering to new customers. If you desire a supply of these flyers then just take your original to any local printing shop and have a order printed up to hand out or hang up on bulletin boards around your area. Make sure to not only proof read your original but to also have someone else proof read it, it is very easy to make a mistake and since you created it you may not catch the error. The last thing you want to have happen is ordering a large supply of a flyer with a mistake in the spelling on your first small business advertisement.

#3 Walking Advertisement Shirt
Be a walking advertisement for your small business by purchasing a shirt with your company name and phone number on it and yes, this really does work and you will get calls. You also will feel great each time you wear this shirt because you are the owner and you are proud of your new venture. Make sure to wear a big smile and be approachable while wearing your company ad, the last thing you want is to give off a bad impression of your business.

#4 Eye Popping Magnets
Handing out magnets is a great idea if you have the money to invest in the upfront product cost. Potential customers love magnets and these little business ads usually end up on the front of their refrigerator and are seen every single time they get something out of the fridge and that is a lot of times to see your name and logo. Make sure though to have a clear design that is eye catching and stands for exactly what your business has to offer so that if they are in need of your service you are the first thing that comes to their mind.

#5 Rack Cards
Think flyer but on a smaller scale and with a lot of detailed information when you think about purchasing rack cards. These are usually made with a heavy paper stock and are great for cramming a lot of information in a small amount of area. Eye popping and catchy is the way to go with your design or slogan and these are also great for promotions and can even be printed with detachable rip off coupons on the bottom to use upon ordering from your small business.

One great way to bring in new business is by offering free estimates to potential customers, this is a great way to bring business to you and lets the customer know who you are and nothing is better then that personal one on one meeting that a free estimate offers. Most people will on average only seek 1-3 different estimates and some only meet with one contractor and go with that one. If you can get a small edge on the competition by offering free estimates, this is a great way to get your foot in the door.

These personalized business cartoons are perfect for advertising free estimates and potential customers can quickly see by the funny design what business service you offer so don't be surprised if you get some on the spot requests for estimates while wearing on these unique hats.

Why not advertise your business on things you already use each day anyway such as your iPad case (provided you own one).

These personalized business cartoon cases offer great advertising for a business while providing uncompromised protection for any iPad with the sleek hard case that is covered with a easy to grip fabric which displays a rich vibrant design of your choice. The cases are also lightweight, very durable and offer optimal access to all of the iPad sensors, ports and controls.


Click on any business case you like to take a better look.

Upselling is a sales technique in which you are adding more product or services to a already existing order to make a more profitable sale. This sales method can improve a businesses profitability substantially and should always be in your mind whenever you are talking to a customer.

#1 Listen and Learn
Listening to your customer is a vital part of upselling and if you know your customers needs then you are more likely to fulfill them. For example, if a customer is having the exterior of their home painted and they mention in conversation that they have a interior bathroom that needs a new color then you have a upsell right in your hands all you need to do is add on to the contract and add the extra work to the schedule. This is a great way to land additional work and since you are already there on one project there will not be any additional costs to your business of say driving to a new location and setting up a second time.

#2 Offer Discounts on Other Services or Products
While you have a customer with you this is the perfect time to make suggestions on other products or services that you have to offer and if you offer a discount for already being a good customer this is a incentive to purchase more from you and not the competitor.

#3 Fill the Need
If your customer has a need that you can bend your business to fulfill then try to do so. Maybe the customer is interested in a product that you do not currently carry but you have the means to locate it and have it shipped in then by all means go the extra mile and try to make it happen. The customer will not only be very impressed by what you were able to do for them but they are more likely to return in the future and also refer your business to others since you are so accommodating and helpful.

#4 Super Size Your Sale
If the customer is purchasing a small amount of a product suggest the better deal on the larger supply or the large package with additional products to try that you already have in stock. If you know they love the product and they are there to buy then now is the perfect time to try to make that small sale into a much larger one.

#5 Extended Warranties
If you are selling any type of product that a extended warranty applies this is a great way to upsell your current deal on the table. Take the time to go over the benefits to the customer of having such a warranty and how this could save them money in the future.

Always try to make a customer happy by listening and fulfilling their individual specific needs and have them walking away with the feeling you went the extra mile just for them.

Did you know that sponsoring a little league baseball team in your area is usually a very small fee compared to the amount of advertising a business will receive from doing it? Just think the entire team will be running around those bases with your logo on their team shirt, not to mention the fact that these same kids will often wear the shirt for the rest of the evening too. That means that if they go out to eat, go to a local store or anywhere else people can clearly see that your company is involved in the community by sponsoring a little league team. This is a great return for a minimal amount of money, especially for a small business that is new to a area.

Click on any postage stamp you like to customize for your business.