Persuasion and Persona Tip: Positioning
The last key element for your persuasion technique to work well is positioning.
Positioning is really all about bringing your persona together. It is the final touches in your overall presentation that round out the perception someone will have about you instantly.
To be successful with your persuasion you need to maximize your persona and consider your appearance, voice and communication and positioning.
Key Factors in Positioning
Positioning is all about your conscious effort to be seen as knowledgeable, helpful, committed and sure all in one single glance. It is your ability to present your persona in a way that anyone who doesn't know you would make the most logical conclusion about you and who you are . . . and that logical conclusion should be that you are someone who can be trusted, respected and looked to for advice.Your manners and mannerisms are a key factor for positioning your persuasion. Many times when people think about positioning, they are really thinking about posturing. There is a real difference between the two terms.
Positioning is all about moving yourself authentically and ethically into a position of power with your audience.
Posturing on the other hand may be artificial, you may back away from the position, or put it out there temporarily to see how people react; it also smacks a little of sucking up to others to get what you want.
Position and Be Considered
When you dress appropriately, when you speak well and are polished in your presentation you are positioning yourself to be seen and heard. You are also positioning yourself to be considered.
I chose the word considered carefully because it is the most appropriate word; you want everyone who meets you to listen and consider what you have to say. If people think you are posturing or sucking up to them just to get something from them, they will immediately disengage from you.They may talk about you later, but it won't be in any way you hope they will.
When people consider you and consider what you have to say, though, they have no choice but to give it deeper thought and review. They must evaluate your message from a deeper place to see if they agree with it intellectually and emotionally and they give you the latitude to continue to provide them with additional pieces of information to persuade them, which they then compare to everything else you've said or done thus far.
I chose the word considered carefully because it is the most appropriate word; you want everyone who meets you to listen and consider what you have to say. If people think you are posturing or sucking up to them just to get something from them, they will immediately disengage from you.They may talk about you later, but it won't be in any way you hope they will.
When people consider you and consider what you have to say, though, they have no choice but to give it deeper thought and review. They must evaluate your message from a deeper place to see if they agree with it intellectually and emotionally and they give you the latitude to continue to provide them with additional pieces of information to persuade them, which they then compare to everything else you've said or done thus far.
Know Your Manners
When you think about positioning it is important to consider your mannerisms.
The little things you do say a lot. One of the very best ways to have a look at your mannerisms is to videotape yourself at work one day while you are talking on the phone and another day while you are speaking to a group. Observe yourself very closely, first with the sound up and then with the sound turned off.
Have someone else watch with you for a few moments and ask them what they notice most about you. The things you notice and that others watching you notice are the things your audience, whether one or many, will remember about you.
The little things you do say a lot. One of the very best ways to have a look at your mannerisms is to videotape yourself at work one day while you are talking on the phone and another day while you are speaking to a group. Observe yourself very closely, first with the sound up and then with the sound turned off.
Have someone else watch with you for a few moments and ask them what they notice most about you. The things you notice and that others watching you notice are the things your audience, whether one or many, will remember about you.
Don't Overlook Etiquette
Another area often overlooked in positioning is etiquette.
Often when we persuade it is around the dining table and for many of us, basic manners and principles of etiquette have gone unlearned or have been forgotten. While I'm not going to attempt to write a whole chapter on etiquette (there are thousand page books on the topic) I do want to point out the most obvious that enhance your persona and others' perception of you.
Often when we persuade it is around the dining table and for many of us, basic manners and principles of etiquette have gone unlearned or have been forgotten. While I'm not going to attempt to write a whole chapter on etiquette (there are thousand page books on the topic) I do want to point out the most obvious that enhance your persona and others' perception of you.
Persuasion and Persona
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