Persuasion and Persona: Voice and Communication

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Persuasion and Persona Tip: Voice and Communication

The Number Two element discussed In my lens Maximize Persuasion With Persona was Voice and Communication.

The moment someone sees you they begin to make decisions about you. Those decisions are reinforced or brought into question the moment you speak. If you are not meeting face to face, your voice and communication skills are the very first information people receive in order to begin evaluating you.

Key Points
Persuasion Story Telling

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What Does Your Voice Sound Like

In developing your persuasion skills, remember that your voice sounds different to you than it does to everyone else.

As you listen to your voice, you are hearing it inside your body, not outside. One of the most powerful things you can do today is to record your voice and see how it sounds to everyone listening to it. Now I know you'll say, I've heard my voice and I'm not crazy about how it sounds on tape.

The reality is that your voice is probably just fine; you simply need to learn how to use it properly in order to give it maximum impact for persuasion.

What Speed Do You Speak In

The speed at which you speak also has a great deal of impact on your persuasion.

Fluctuating the speed and pitch of your voice makes you interesting and desirable to listen to. If you speak too slowly or too quickly, you lose a lot of people.

People who speak very slowly are often considered unsure or not as bright, and people who speak with a rapid-fire staccato are often considered to be scattered or high pressure. Both of those generalizations may be unfair and undeserved, but they are nonetheless the observations many in our society make.

You give yourself significant advantage by listening to how you sound to others. Ask people who are colleagues, but not relatives, to honestly critique your voice. If there are significant challenges you feel you need to correct, or if you simply want to improve your voice overall, I strongly recommend a voice coach. Virtually anyone will sound better and more polished in just a few sessions.

Do You Vary Your Voice

In order to persuade more effectively, it is important to learn to vary your voice when you speak.

Nearly everyone has had the experience of listening to someone drone on in a flat, monotone voice that has no emotion or, seemingly, life to it. Using a monotonous voice causes people to focus on your voice and delivery rather than the message you are trying to send.

The purpose of your voice in persuasion is to deliver a message in a meaningful, understandable and motivating way. Your message, not your voice, should be the focal point of the listener.

Key Points

There are a few key points to keep in mind before you present your material that will make your persona more complete and you instantly become more persuasive.

Always look at the person to whom you are speaking. If you are presenting to a group, look at different individuals throughout your presentation.

Try to make your presentation interactive-get the person or audience to ask or answer questions.

Say your words completely. If there is a "g" on the end say it: it's thinking, not thinkin'.

Don't turn your back and speak over your shoulder or look over your shoulder to read. If you must read from a graphic or turn to demonstrate something, never turn more than 90 degrees away from your audience so your head can move naturally back and forth between whatever you are demonstrating and your audience.

Keep an open posture: keep folded arms and barriers between you and your audience to a minimum.

Use your body to reinforce your message. For example, use wider, open-handed movements.

Persuasion Story Telling

Helpful Links on Persuasion and Persona

Maximize Your Persuasion With Persona: To maximize your persuasion, your persona must be developed to fully support your message.Persona gives your persuasiveness structure and support; it also holds the rest of the components that will give it beauty, desirability, warmth and safety.You must look the part, sound the part and act the par
Persuasion and Persona: Appearance: In my lens Maximize Persuasion With Persona there were 3 elements needed to maximize your persuasion, and appearance is element number one.A very detailed study of attractiveness and appearance was published in the American Psychological Association's Psychological Bulletin called 'What is beautiful
Is It Persuasion or Manipulation: Persuasion is an act that involves inducing or embracing a point of view. This can be by argument, reason or entreat. But the ultimate outcome is for two people to collaborate on an opinion that is mutually...

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DaveLakhani

by DaveLakhani

Dave Lakhani is the President of Bold Approach, Inc., the nation's first Business Acceleration Strategy firm. A business acceleration strategy firm is...

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Persuasion and Persona: Voice and Communication