Here are some ideas to market your pet portraiture business. I have other pages about art business, so please check them out too!
How to market and advertise dog & pet portraits
How to market and advertise dog & pet portraits
* Ask local veterinarians if you can put your business cards on their counter (many vests will have a special board or table for this)
* Ask your local pet supply store if you can put up flyers/cards - ask the store management, don't just ask the desk clerk.
* Take in some pet portrait samples to the pet supply and talk to the manager about drawing on their premises on a Saturday (good exposure!)
* Many dog rescue organizations have yearly festivals, and you can rent space. This works well because your booth rental is a donation, and the people attending are bona-fide dog owners/dog afficionados already!
* Offer your favorite dog rescue organization a percentage or dollar amount as fund raiser from portrait orders that come through them as referrals - they need a fund raiser, you need the free advertising you would get from them. They would link and share the offer on their website and on their monthly newsletter.
* Ask local veterinarians if you can put your business cards on their counter (many vests will have a special board or table for this)
* Ask your local pet supply store if you can put up flyers/cards - ask the store management, don't just ask the desk clerk.
* Take in some pet portrait samples to the pet supply and talk to the manager about drawing on their premises on a Saturday (good exposure!)
* Many dog rescue organizations have yearly festivals, and you can rent space. This works well because your booth rental is a donation, and the people attending are bona-fide dog owners/dog afficionados already!
* Offer your favorite dog rescue organization a percentage or dollar amount as fund raiser from portrait orders that come through them as referrals - they need a fund raiser, you need the free advertising you would get from them. They would link and share the offer on their website and on their monthly newsletter.
Contests and Promotions
to bring attention to your pet portrait business
One idea that a lot of artists have that won't cost them any money is having a raffle or giveaway of a free pencil portrait.
I want to advise you against doing this. People who might otherwise go ahead and order will wait to see if they win - and their sense of urgency to order is lost.
I feel it's better to offer an artwork of something you
have already completed, that is general and will be attractive to many people.
Contests can also attract the freebie seeker element of the Internet - these people are not going to be part of your target market. People with income to hire a portrait artist don't need to search online for freebies.
TIP:
There are usually local and state laws regarding any games of chance.
Make sure you are aware of your local laws before proceeding with any kind of raffle, contest, or giveaway.
I want to advise you against doing this. People who might otherwise go ahead and order will wait to see if they win - and their sense of urgency to order is lost.
I feel it's better to offer an artwork of something you
have already completed, that is general and will be attractive to many people.
Contests can also attract the freebie seeker element of the Internet - these people are not going to be part of your target market. People with income to hire a portrait artist don't need to search online for freebies.
TIP:
There are usually local and state laws regarding any games of chance.
Make sure you are aware of your local laws before proceeding with any kind of raffle, contest, or giveaway.
Custom Pet Portraits on Ebay
Check out how other artists are marketing their work on Ebay.
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- Tiddledeewinks Tiddledeewinks Apr 7, 2009 @ 7:37 am
- Good ideas for the artistically talented!
About This Information:
Copyright 2007-2008 Darla Dixon
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Disclaimer:
Every effort has been made to make this page as complete and as accurate as possible, but no warrant of fitness is implied. The information is provided on an 'as-is' basis. The author and publisher will have neither liability or responsibility to any person or entity with respect to any loss or damage arising from information contained on this page.
All rights reserved. No part of this page's text may be reproduced, stored in any retrieval system, or transmitted by any means, electronic, mechanical, photographic, or otherwise, without express written permission from the publisher, except for inclusion of brief quotations in a review.
Disclaimer:
Every effort has been made to make this page as complete and as accurate as possible, but no warrant of fitness is implied. The information is provided on an 'as-is' basis. The author and publisher will have neither liability or responsibility to any person or entity with respect to any loss or damage arising from information contained on this page.
by ddixonart
My name is Darla Dixon. I am a mom of 4 - I work from home creating Pencil Portraits. My artwork has been published several times and has sold interna...
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