Lipitor ad campaign cancelled
A Seattle rowing club mentioned that one of their members was the body double for the doc in the Lipitor ads. Congress says "what?" and Pfizer got in trouble...whoops! Doctor Robert Jarvik isn't even a practicing doctor and he wasn't taking the drug until a month after he signed the million dollar contract to be in the ads...someone's got some explaining to do!
Cholesterol
The ad campaign
Estimated to cost more than $200 million since January 2006, the 2 year ad campaign by Pfizer featured an M.D. who invented the artificial heart more than 25 years ago. But a body double was used in some activity scenes and his actual use and experience with the medication lead Congress to question the integrity of the ads. Pfizer decided to cancel the campaign in February 2008. I wrote about the call for investigation on MileHive and followed up the day after Jarvik's testimony. News Blog Posts about Pfizer
News Blog Posts about Lipitor
Get information about cholesterol and heart disease
- American Heart Association
- AHA information about what cholesterol is, dietary changes for healthier levels, and when to seek prescription drug intervention.
- Heart and Vascular Disease Information for Patients and the Public, NHLBI
- Contains health information on heart diseases for patients and the public, topics include high blood pressure, cholesterol, obesity, heart attacks, PAD, congenital heart defects and other heart disease information.
- MayoClinic.com
- Blood tests offer clues to your heart health and risk for heart Disease. Learn about these blood tests.
Books about Cholesterol
The Fat Resistance Diet: Unlock the Secret of the Hormone Leptin to: Eliminate Cravings, Supercharge Your Metabolism, Fight Inflammation, Lose Weight & Reprogram Your Body to Stay Thin-
Release Date: 12/26/2006
Amazon Price: $10.36 (as of 09/05/2008)
The DASH Diet Action Plan: Based on the National Institutes of Health Research: Dietary Approaches to Stop Hypertension
Release Date: 03/20/2007
Amazon Price: $21.95 (as of 09/05/2008)
The Most Decadent Diet Ever!: The cookbook that reveals the secrets to cooking your favorites in a healthier way
Release Date: 04/22/2008
Amazon Price: $13.57 (as of 09/05/2008)
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