Should Pharmaceutical Companies Use Direct-to-Consumer Advertising?

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Should Pharmaceutical Companies Use Direct-to-Consumer Advertising?

Open a magazine or turn on the TV and it won't be long before you see an advertisement for a prescription medication. These direct to consumer advertisements cut out the doctor who is the one who knows much more about prescriptions and their uses than the consumers. The claims in these commercials are often grand, and the side effects printed too tiny to read, or spoken to fast to understand.

With the costs of medications and healthcare in general being so high, should the pharmaceutical companies be charging so much for meds while putting 4 page ads in Woman's Day magazine? Shouldn't your doctor know the best medication for you given the ailments you describe and display?

What do YOU think? 

Should Pharmaceutical Companies Use Direct-to-Consumer Advertising?

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Sure. I don't mind ads for prescription medications.

mercury says:

i think so.it will give lot of advantage to all

mercury says:

ya why not afterall itz providing quite a lot information to them..

BigGirlBlue says:

I think advertising is ok but it needs to have limits and regulations and be realistic. As well as encourage further discussion with health professionals.

No, I don't like the idea of it.

CleanerLife says:

The marketing team you've never met knows more about about what's wrong with you than your doctor! Not!

Larry says:

Absolutely not!!! This simply adds to drug costs; creates demand for
something that may not help the person's illness; etc. Let the Doctors
decide what is best.

Simmi says:

I think it's imoral and wrong for so many reasons. Most importantly I think people are lead to believe that need this medication, when in fact aches and pains are a part of life, and the side effects they list off are usually worse than the original symptoms. These companies don't care about your health... what profit is there in healthy people? It's all about the money to them ( as if they didn't have enough). I spent 350 dollors on a rash cream, once I got the cream I was afraid to use it becasue in the fine print, it listed off side effects that were far worse than my little rash...including increased risk for Melonoma....WHAT?

spirituality says:

I do think it's misleading in many cases.

 

Sarafem and Prozac 

Although Sarafem and Prozac are chemically identical, branding has caused two different pills to exist - Prozac which is yellow and green, and Sarafem which is pink and purple. Prozac is used to treat an array of symptoms associated with depression, while Sarafem is used to treat one highly contested and little recognized condition known as premenstrual dysphoric disorder (PMDD).

Do you think the women who see the commercials and specifically request Sarafem know that it is just repackaged Prozac?

This advertising is to get them to buy Sarafem, not to educate them on PMDD and to ask their doctor for something that would help. Wouldn't that be a better system. Doesn't your doctor know best what you need?

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The Influence of Advertisements 

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Commercials for Prescription Medications 

Millions of dollars are used on TV and magazine commercials, as well as billboards, radio ads, and other advertising directed toward the end consumers...meanwhile millions of people cannot afford the prescriptions their doctors tell them they need.

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by kab

I like a bit of everything.  I'm a jack of all trades - ace of only ten or eleven.

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