Phone Card Users: What Else Does Statistics Tell
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Introduction
Before I want to say there aren't phone cards with connection fee in my data base.
My data base just reflects the users' preferences. So if something is wrong, I'm not guilty.
So look at this.
How many times do users buy or recharge phone cards per month?

As we see a very large and interesting group of users comprises who buys only one calling card per month. This group is interesting because it unites people with opposite feelings. Some of them are happy with only one card. Others were not satisfied with any card and stopped using this service. How many members of both subgroups does the group unite we'll try to know a little later.
The small group of users with the large amount of phone cards bought is very interesting too. Imagine some of them have been buying and recharging their calling cards up to 18 times for a month (i.e. nearly every two days). I don't know about you but I'm slightly shocked with these issues.
The middle group is one forth of all users. I have nothing to say about it.
That' all! If you have anything to add please leave your comment below.
How many times do users buy or recharge phone cards for long time?

Oops! A very large group of only-one-card users has decreased from 74% to 60% because many "happy" people have gone away to the middle group. We know exactly they are 74 - 60 = 14% of all users.
All the same, other "happy" users stay here. Obviously they make phone calls with their calling cards very seldom. So named "expiration date" was invented exactly for them and their cards. How many people stay in this group? Available data don't allow knowing this.
How many minutes do users spend to choose and order calling cards?

Look at this. One forth of users spends fewer than 5 minutes to choose a phone card.
And one half of users spend fewer than 10 minutes to do this.
How much do users spend on phone cards per month?

As we see three forth of users spend on phone cards less than $20 per month.
What countries do users live in?

Yes, the majority of phone card users live in the USA.
You can ask me: "Why is the number of countries so small?" I answer this is the problem of my data base, which is not as large as Google's one.
So...
What cards do users buy?
with maintenance fee - 10% of all saleswithout maintenance fee - 90%
and also
with 1 minute rounding - 56% of all sales
with 3 minute rounding - 44%.
Pay attention to that people buy phone cards mainly without maintenance fees. But regarding minute rounding, they have no preferences.
Some other figures
- One user was buying and recharging different calling cards 18 times for a month.
- One user was buying and recharging the same phone card 14 times for a month.
- On average, a user spends $24.6 on calling card(s) a month.
- More than one user spent maximal $350 on calling cards per month.
- Repeat sales are 51% of all sales.
What conclusion can be deducted from this statistics?
- live in the USA
- buy one calling card per month
- buy a phone card without maintenance fee
- spend less than $20 per month
- spend fewer than 20 minutes to choose and order calling card online.
People buy the calling cards with 1 and 3 minute rounding in nearly equal amounts.
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by evolvus
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