the books in the library
The Art of the Long View: Planning for the Future in an Uncertain World
Amazon Price: $12.21 (as of 12/11/2009) 
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Amazon Price: $34.16 (as of 12/11/2009)
The Art Of Rebellion: The World Of Street Art
Amazon Price: $19.95 (as of 12/11/2009)
Just Do It: The Nike Spirit in the Corporate World
Amazon Price: (as of 12/11/2009)
Brands in the Balance: Meeting the Challenges to Commercial Identity
Amazon Price: (as of 12/11/2009)
The Deviant's Advantage: How Fringe Ideas Create Mass Markets
Amazon Price: (as of 12/11/2009)
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Amazon Price: $32.00 (as of 12/11/2009)
Under the Radar: Talking to Today's Cynical Consumer
Amazon Price: $43.76 (as of 12/11/2009)
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Amazon Price: (as of 12/11/2009)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Amazon Price: $15.95 (as of 12/11/2009)
Good Business: Leadership, Flow, and the Making of Meaning
Amazon Price: $10.88 (as of 12/11/2009)
Maslow on Management
Amazon Price: $34.67 (as of 12/11/2009)
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Amazon Price: $10.88 (as of 12/11/2009)
Bobos In Paradise: The New Upper Class and How They Got There
Amazon Price: $10.80 (as of 12/11/2009)
Critical Mass: How One Thing Leads to Another
Amazon Price: (as of 12/11/2009)
The Brandgym: A Practical Workout for Boosting Brand and Business
Amazon Price: $30.11 (as of 12/11/2009)
Artists, Advertising, and the Borders of Art
Amazon Price: $26.35 (as of 12/11/2009)
How Customers Think: Essential Insights into the Mind of the Market
Amazon Price: $21.75 (as of 12/11/2009)
Re-Imagine! Business Excellence in a Disruptive Age
Amazon Price: (as of 12/11/2009)
The Call of the Mall: A Walking Tour Through the Shopping Mall
Amazon Price: (as of 12/11/2009)
Survival is Not Enough: Shift Happens
Amazon Price: (as of 12/11/2009)
Management Challenges for the 21st Century
Amazon Price: $12.91 (as of 12/11/2009)
AdValue
Amazon Price: $44.95 (as of 12/11/2009)
New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators
Amazon Price: $18.50 (as of 12/11/2009)
Leap! A Revolution in Creative Business Strategy
Amazon Price: $19.77 (as of 12/11/2009)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Amazon Price: (as of 12/11/2009)
Truth, Lies and Advertising : The Art of Account Planning
Amazon Price: $26.40 (as of 12/11/2009)
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Amazon Price: $35.00 (as of 12/11/2009)
Excellence in Advertising, Second Edition (Chartered Institute of Marketing)
Amazon Price: $53.95 (as of 12/11/2009)
Understanding Brands: Ten Experts Who Do
Amazon Price: (as of 12/11/2009)
How to Move Minds & Influence People: A Remarkable Way of Engaging & Persuading Others
Amazon Price: $34.95 (as of 12/11/2009)
Storytelling: Branding in Practice
Amazon Price: $39.96 (as of 12/11/2009)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Amazon Price: (as of 12/11/2009)
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
Amazon Price: $18.68 (as of 12/11/2009)
All Access: The Making of Thirty Extraordinary Graphic Designers
Amazon Price: (as of 12/11/2009)
The Soul of the New Consumer
Amazon Price: $19.95 (as of 12/11/2009)
Unleashing the Ideavirus
Amazon Price: $14.00 (as of 12/11/2009)
Brand Hijack: Marketing Without Marketing
Amazon Price: (as of 12/11/2009)
