>play The Berkeley Digital Media Conference

Paul Campbell is the founder of HP's Gaming Business, a startup business inside HP's $35B PC business. The Gaming Business Unit is Paul's 5th startup within HP during his 21-year stint there.

Paul founded the Gaming Business with the sole purpose of developing innovative PC Gaming rings, accessories and services that dramatically improve the PC gaming experience. As a way to accelerate the program, HP bought Voodoo PC, the leading gaming PC maker, in Sept'06.

Creating new growth businesses is challenging in any company, but especially challenging inside established, mega-organizations where 'Intrepreneurs' must compete with core business unit managers for scarce resources. Paul's experience in creating 4 successful businesses in 5 attempts demonstrates an insightful understanding of how to overcome organizational challenges inherent in mega-organizations.

The full story of the current re-invention of HP, the 'grand daddy of Silicon Valley' is still being written. HP will be studied many times over to understand what it did right during this period of its 68+ year history. The careful investment in startup businesses has been one part of HP's successful turnaround.

Outside of work, Paul enjoys playing competitive handball with his son who is a national champion, golfing, mountain biking and caring for his level 70 character in World of Warcraft.

John Riccitiello is Chief Executive Officer of Electronic Arts, the world's leading developer and publisher of interactive entertainment.

Mr. Riccitiello originally joined EA in October 1997 as President and Chief Operating Officer. He was President during a period of dynamic growth - with his help EA grew market share, diversified our product portfolio and strengthened our international business. He left the company in 2004 to become a founding partner and managing director of Elevation Partners, a private equity partnership focused on the media and entertainment sector. In addition to his responsibilities as a Managing Director at Elevation, he also served as the Chairman and CEO of VG Holdings (consisting of BioWare and Pandemic Studios, both leading developers in the video game business). He also served on the Board of Directors of Forbes Media LLC. He returned to EA as CEO in April of 2007.

Prior to joining Electronic Arts, he served as President and Chief Executive Officer of the worldwide bakery division at Sara Lee Corporation. He also served as President and CEO of Wilson Sporting Goods Co. and held executive positions at Haagen-Dazs, PepsiCo, Inc. and The Clorox Company. Mr. Riccitiello holds a Bachelors of Science degree from University of California, Berkeley. Mr. Riccitiello lives with his wife and children in the San Francisco Bay Area.

See details at >play website: http://www.playconference.org/panels

The Co-Evolution of Marketing and New Media

Entrepreneurial Perspectives in Digital Media

Intersection of Casual and Hardcore Gaming: New Market, or Cannibalization?

Beyond Mobile 2.0

Entertainment Inside and Out

Crossing the Digital Aisle: Not Politics as Usual

Digital Music: Same Players, Different Roles

Beyond the Poke: The Social Impact of Social Networking

>play is about the possibilities. It is about how the users, you and I get to decide what we want out of our TV, music players and mobile devices. >play is about letting the creativity and innovation take driver seat. >play is about how your TV, Internet, computer and phone adapt to your demands.

Come >play not work!

Marco Boerries - Senior Vice President, Yahoo! Connected Life.

Marco is an established industry leader with a compelling vision for enabling digital mobility across the mobile, broadband, and home networking markets.

Rusty Rueff - Chief Executive Officer, SNOCAP
As chief executive officer for SNOCAP, Rusty provides the company's overall strategic direction and is responsible for leading the company in the areas of business development and marketing.