The "gurus" have gotten rich off their "students" but most of the students haven't got bupkiss. So the students didn't learn right. Or the "gurus" didn't teach right. No matter how you look at it, in most cases, neither the "gurus" nor the "students" were internet marketing players.

The students wanted a magic wand - a quick way to riches. And the gurus sold it to them. Except, magic wands don't work any better on the internet than they do in a sports arena. Just like in the Olympics, if you want to be a winner, you've got to play fairly.

There are some real players in internet marketing. Most of them don't associate with "guru-dom." They do the work. They do research, and they learn about search engines and technology and various marketing skills.

Sometimes these experts find shortcuts -- and that is fair. Sometimes they come up with ideas or tools that give marketers an advantage over competition. That's fair, too, mostly.

Some of the internet experts have achieved high profiles. By that I mean they are in the public eye. And they have achieved a celebrity status much like the celebrated gurus. Because they are real players in internet marketing, they are credible sources of information. And internet marketers can be advised to pay attention to them.

However, unfortunately, some of the high-profile players are also very expensive. And some have followed the lead of the gurus in setting up novices and less knowledgeable marketers for high-priced training packages that may or may not be appropriate. Whether useful or not to the people who buy them, the packages are invariably over-priced.

For a light-hearted look at the guru programs, check out www.squidoo.com/thefriendlyguru. (A friendly guru actually called me and tried to pay me to take this site down.)

There are more real players in internet marketing who have avoided publicity. There are probably many whom we will never hear about, because they have not submitted themselves as teachers. However there are some who share what they have learned with the rest of the internet marketing world. They share at a price, but usually their price is more reasonable and for a higher quality service than the "gurus" offer.

Some of these experts call themselves the underground. They are real players. They haven't made their money from internet marketing courses. Their achievements are in marketing to consumers of various goods and services.

They call themselves the underground because they sometimes reveal truths about marketing that the big name gurus don't want people to know about(or so they claim). Sometimes they come up with a tool or a secret weapon that astonishes the mainstream marketers. Some of these underground players have had million dollar days.

Some of the unknown personalities in the underground are actually well-known by their colleagues. And they become very helpful to us regular folks who find them. This is how I found out about Players For Money. If you look at the sales page in a superficial way, it looks like any other hyped up system that promises riches, etc. But, if you do a little digging, you find out that they are not talking about a magic wand. They are talking about tried and true techniques that have brought fantastic results to those who have used the formula. In other words, if you want this to work, it will do everything they say it will IF you follow instructions. In other words, you have to be a player.

Moreover, if this system and this formula works well for those who use it, it actually makes them a better player, fairly.

Take Players For Money, seriously. In my humble opinion, it is the most worthwhile package - and most affordable one - for internet marketers that I have seen in a very long time. It is also a risk free investment, coming with an ironclad money-back guarantee.

Best of luck in your online endeavors. I hope this lens has encouraged you to be a player.

Players For Money