Pleasanton Search Engine Optimization - SEO Pros
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The New Search Engine Optimization - SEO 2.0 Pleasanton
In what could be seen as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into your public search listings. The catch is that it only factors in your Google social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold.
Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site's branding, visitor behavior and social data. This is The New SEO.
This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it's easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content.Google's new Panda update has changed SEO and it appears to include user behavior and (possibly) branding data.
But even if they aren't considered at all by Panda, these factors are considered by Google's main algorithm.
So you must consider them in your SEO planning.
To become a leader in your niche's SERPs you have to be a leading brand in your niche.
That's branding.
To stay a leader, visitors from SERPs are going to have to like what they find on your site, probably stay on it and certainly not return to the SERP that brought them.
That's user behavior.
Engagement - that's comments, mentions, sharing and links from social media (Twitter, Facebook, Google Plus , StumbleUpon, Digg, etc) - will increasingly be used to rank and verify ranking.
That's social.
The old SEO factors of on-page optimization, site build and inbound links with target keywords in the anchor are still important.
But branding, behavior and social data now count too. And will likely count more in the future as search engines learn how to use them.
All this means the user experience is now at the heart of SEO.
This is the New SEO
Innovative Media Planners
925-399-8110
Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site's branding, visitor behavior and social data. This is The New SEO.
This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it's easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content.Google's new Panda update has changed SEO and it appears to include user behavior and (possibly) branding data.
But even if they aren't considered at all by Panda, these factors are considered by Google's main algorithm.
So you must consider them in your SEO planning.
To become a leader in your niche's SERPs you have to be a leading brand in your niche.
That's branding.
To stay a leader, visitors from SERPs are going to have to like what they find on your site, probably stay on it and certainly not return to the SERP that brought them.
That's user behavior.
Engagement - that's comments, mentions, sharing and links from social media (Twitter, Facebook, Google Plus , StumbleUpon, Digg, etc) - will increasingly be used to rank and verify ranking.
That's social.
The old SEO factors of on-page optimization, site build and inbound links with target keywords in the anchor are still important.
But branding, behavior and social data now count too. And will likely count more in the future as search engines learn how to use them.
All this means the user experience is now at the heart of SEO.
This is the New SEO
Innovative Media Planners
925-399-8110
Pleasanton Search Engine Optimization Experts
Branding - Google SEO Tips
What does a change this big mean for businesses that depend on their Google rank for traffic and sales?
Personalized results are the default when users are logged into their Google account, so it will be harder to determine your rankings. It'll also be harder for your customers to find you, and for you to get traffic from the same ranking because more often than not, Google+ results will be appearing before public listings.
But the biggest problem is, they're not always relevant. While the savvy surfers know to switch between personal and public, you can't assume all of your potential customers are going to know the difference.
Google engineers say they don't favor big brands.
However, Eric Schmidt, Google chairman, and ex-CEO, seems to disagree. When talking about the "cesspool" (his description) that is the internet (ie, spammy results on Google), he says:
Both of these viewpoints are easily reconciled though. Google favors sites with a wide range of factors that big brands just happen to display. Factors such as:
So a big brand in a small market might not be a large company. But a big brand in a big market will be a large company (or a smart small one).
In practice, this means if you're a small company it's going to be hard to do well in a big market.
This is a bit like high rents keeping small shops out of the shopping mall.
Innovative Media Planners
925-399-8110
Personalized results are the default when users are logged into their Google account, so it will be harder to determine your rankings. It'll also be harder for your customers to find you, and for you to get traffic from the same ranking because more often than not, Google+ results will be appearing before public listings.
But the biggest problem is, they're not always relevant. While the savvy surfers know to switch between personal and public, you can't assume all of your potential customers are going to know the difference.
Google engineers say they don't favor big brands.
However, Eric Schmidt, Google chairman, and ex-CEO, seems to disagree. When talking about the "cesspool" (his description) that is the internet (ie, spammy results on Google), he says:
Both of these viewpoints are easily reconciled though. Google favors sites with a wide range of factors that big brands just happen to display. Factors such as:
- Brand mentions, shares and links in social media.
- Brand mentions and links on highly trusted sites.
- Searches with brand and domain names.
So a big brand in a small market might not be a large company. But a big brand in a big market will be a large company (or a smart small one).
In practice, this means if you're a small company it's going to be hard to do well in a big market.
This is a bit like high rents keeping small shops out of the shopping mall.
Innovative Media Planners
925-399-8110
Search Engine Optimization Specialists in Pleasanton
Behavior - SEO Experts in Pleasanton, Ca
User behavior data is all the factors that Google can measure via its toolbar, search results pages (SERPs) and other data sources it might choose to use from its vast store of information. Factors like:
That Google uses toolbar data is now clearly documented. For evidence, read SEO veteran Mike Grehan:
Also, when Panda 2.0 rolled out, Google publicly stated that user feedback signals were now being used. These signals can come from use of the 'Block all results' links which now appear next to search results if you quickly bounce back to them. See the example below:
Learn how to make sure your site delivers what searchers for your target keywords want in SEO for Profit (A Wordtracker Masterclass in SEO in the real world).
Innovative Media Planners
925-399-8110
- Time spent on site when clicking through from a SERP.
- Bounce rate.
- Bounce rate back to a SERP.
- Use of the 'block all results' button on Google SERPs.
- Time on site.
- Return visits.
That Google uses toolbar data is now clearly documented. For evidence, read SEO veteran Mike Grehan:
Also, when Panda 2.0 rolled out, Google publicly stated that user feedback signals were now being used. These signals can come from use of the 'Block all results' links which now appear next to search results if you quickly bounce back to them. See the example below:
Learn how to make sure your site delivers what searchers for your target keywords want in SEO for Profit (A Wordtracker Masterclass in SEO in the real world).
Innovative Media Planners
925-399-8110
Search Engine Optimization Specialists in Pleasanton
Social - SEO Experts in Pleasanton, Ca
All forms of engagement including comments, likes, tweets, +1s and mentions, either:
Also, such engagement might also lead to repeat and new direct visits and response.
That social might work and work for SEO is clear. The question then becomes: is it significant? And the answer is: yes.
A simple piece of evidence to support that answer is that Facebook is now the most visited site in the US and therefore more popular in the US than Google.
It's not hard to see why Google would like a piece of that social action.
Innovative Media Planners
Pleasanton SEO Company
925-399-8110
@IMPAvertising
- Might be found by search engines and directly used in their algorithms; or
- Share your content with a person or website (it may be automated) that then might mention or link to your website in a way that is used directly in search engine algorithms.
Also, such engagement might also lead to repeat and new direct visits and response.
That social might work and work for SEO is clear. The question then becomes: is it significant? And the answer is: yes.
A simple piece of evidence to support that answer is that Facebook is now the most visited site in the US and therefore more popular in the US than Google.
It's not hard to see why Google would like a piece of that social action.
Innovative Media Planners
Pleasanton SEO Company
925-399-8110
@IMPAvertising
Social Media Specialists in Pleasanton
Google and Social - SEO Pros in Pleasanton, California
Social websites, especially Facebook and Twitter, are now serious competitors for Google's audience and subsequent advertising revenue.
So Google has tried (but failed) to 'do' social eg, with Lively, Google Buzz, Orkut, Dodgeball, Google Wave and Google Me.
Google+ is its latest effort and this time it might succeed. We'll see.
With +1 buttons, Google is trying to integrate social with search. If you visit a page or see a search result you like, Google wants you to click a +1 button (similar to Facebook's 'like').
And Google explicitly states:
That means that if a searcher's friend +1s a page it will move up the results when you search.
Exactly how and when +1s, Facebook likes and tweets will affect others' results is not yet clear and will evolve. Whatever the answer ...
Social is now part of search and therefore part of SEO.
Exerpts from Mark Nunney
So Google has tried (but failed) to 'do' social eg, with Lively, Google Buzz, Orkut, Dodgeball, Google Wave and Google Me.
Google+ is its latest effort and this time it might succeed. We'll see.
With +1 buttons, Google is trying to integrate social with search. If you visit a page or see a search result you like, Google wants you to click a +1 button (similar to Facebook's 'like').
And Google explicitly states:
That means that if a searcher's friend +1s a page it will move up the results when you search.
Exactly how and when +1s, Facebook likes and tweets will affect others' results is not yet clear and will evolve. Whatever the answer ...
Social is now part of search and therefore part of SEO.
Exerpts from Mark Nunney
Bay Area Contractor and Service Links
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Guestbook Comments
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chadwellon
Jan 22, 2012 @ 9:35 pm | delete
- Thanks for the SEO tips!!
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Packer04life
Jan 17, 2012 @ 8:20 pm | delete
- Solid SEO tips from Pleasanton search engine optimization company.
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InnovativeMediaPlanners
Jan 13, 2012 @ 5:00 pm | delete
- Nice Lens!! Good SEO tips.
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