What Is PLR

Having pre-made PLR content available on your niche can be a godsend or a curse. The first is pretty obvious: you get a stream of content you can use for very affordable prices. But it can also be a curse, because it's so easy to fall into temptation and do one of the following: buy more PLR than you can use and get lazy and add them to your website without editing.

But why is it so important to avoid using PRL content as is? Well, because just you, lot s of other people are also looking for cheap content to use on their sites. When you publish a PLR article without editing it first, you are devaluating your website by using content that has already been published elsewhere (unless you are the first to buy it).

So the smart way to use PLR content is to add your own spin to it. Read it over and try to see where you can make changes. Rewrite a paragraph or two in your words. Add something new. Make it unique -- that is by far the best way to make use of PLR content.

Now you may be asking yourself "but if I had time to rewrite these articles, I wouldn't need to buy PLR in the first place". Well, that's not entirely true. It's a lot faster to simple rewrite an existing piece of content than it is to research and write something from scratch. With PLR, research has already been done for you.

Rewriting a piece of PLR content is not a hard as it seems. A good way to go at it is to read everything and then reword the first and last paragraph, which are usually an introduction and conclusion. You can use these paragraphs to talk about your website or the product you are promoting. You can also add images or videos to the body of the article. Or take along paragraph and make it two -- separated with headings and secondary titles. Or you can turn them into bullet lists. These simple steps usually are more than enough to make PLR content unique in the eyes of the search engines.

You may have heard people saying that you shouldn't use PLR because of Google's Duplicate Content Penalty. I want to say something about this to make sure you are at ease: duplicate content penalty is a myth -- at least the way people usually thing about it.

Duplicate content penalty is something that may occur when you have two identical pages on your domain. So if you have two pages, with different urls, but exactly the same content -- than yes, Google may frown on it and slap you. But this is not the case with PLR, because even when you use it as is, all that will happen is that you have content that has already been published elsewhere -- on other sites. So this penalty does not apply here.

But there's another thing you should be aware of: the duplicate content filter. This one is a little different. Have you ever searched Google only to see that, on their results page, they say something about similar content being suppressed from the results -- with a link for you to click on if you want to see all the results?

This is the duplicate content filter in action. Google filters out similar content to improve user experience -- and that may happen to you if you use PLR content unedited. But wait, there's a really way out of it -- apart from rewriting your content: it only works for pages targeting the same keyword. Let's say you have bought some weight loss PLR article on "how to lose weight" (targeting that keyword), and many other people have already bought and are using it. How can you use it too and escape the duplicate content filter?

It's simple: change your main keyword. You can swap all instances of "how to lose weight" with "tips for loosing weight quickly". None of the other articles will be targeting these keywords, making your piece of PLR unique in the eyes of the search engines. Simple, but effective. This little trick does wonders to help you rank for long tail keywords.