Using PLR Content

Article Marketing 2.0 Don't Get Left Behind

PLR articles, e-books and manuals are free for subscribers to use as they wish. There are a few restrictions, however: you cannot claim copyright to the PLR, or submit it to article sites, unless you change the content significantly. Basically you should change up the content so it is unrecognizable to the original.

Access to PLR is typically through memberships or one-off purchases. The cost of membership varies, but typically ranges from around $24 to $97 a month. For this you might receive anywhere from 150 to 440 articles per month. Some sites also offer graphics (e-book covers and site header graphics) and even ready-made sales letters.

If you choose to purchase article sets from PLR content providers then you should expect to pay around $1 per article.

Here is the dirty little secret about PLR: you really need to take those articles you receive and change them up. Re-write them. You can certainly take unmodified PLR and blast them onto your website(s). You paid for the privilege to do whatever you want with them. But you would be better served to modify them. Search engines and article directories kind of frown upon duplicate content.

So here are a few tips to help you change up that article:

1. If you do nothing else, change the title of the article. Most PLR is written around certain keywords so you should probably make sure you keep the keyword in the title. So if your article is based on the keyword "greasy spoon", your title might be "How to Properly Clean a Greasy Spoon" or "Greasy Spoon Cleaning for Dummies" and so forth.

2. I always change the opening paragraph. Make sure that your keyword appears once then simply rewrite the rest of the two or three paragraphs. How can you say the same thing in a different way? Look for synonyms in your duty thesaurus. You can even alter the tone. Perhaps you can adopt a more casual approach.

3. Modifying the middle of the article kinda sucks. How much do you change? For me it is usually determined by how good or bad the writing or research of the PLR article is. I may add sentences from other PLR articles. I may remove sentences. Present the facts in a different order. Expand by adding some new points. Break a long article into two shorter articles.

4. I always rewrite the ending. I make a good conclusion and then add in a resource link or two to get the reader clicking to my affiliate programs or other websites.

The bottom line is re-writing PLR sucks. It's a bit time consuming. As you do more you will find that it gets easier but it's never something that you'll be excited to do. Some people outsource the article. That's right, outsourcing so other people can re-write it. It's still cheaper to buy the PLR and then outsource the re-writing than it is to simply pay someone to write a fresh article for you.

I can tell you right now from experience, not all PLR articles are good and not all are bad. The quality is such a mixed bag of results. You'll end up joining some membership and after two months be ready bail to something else because you spend most of your time having to modify the garbage that you paid for. It happens. Some PLR articles are so poorly written it makes you wonder if English is the writer's 7th language. Nothing that I hate worse is lightweight articles with a bunch of jibberish written down to fill the 400 word requirement.

Thankfully Private Label Content is becoming popular with more and more PLC sites opening up. This allows you to be choosy. Check out the quality of the articles on offer, and especially the niches being targeted. I'm not into obscure niches. I want demand. Demand means competition but that also means there is money in the niche too.

Niche areas like golf and credit are popular, and that's exactly what you want. You want to go where there is huge demand. You do NOT want obscure niches where there is little activity. You WANT to go where there is competition. Naturally, the profitable niches will always have competition. Where there is competition then there are buyers. So you want to look for demand, look for competition, and carve your niche!

Finally, consider being a member of more than one PLR site. Maybe it would be worth it to you to spend $150 a month on quality, no-strings-attached content? That would get you membership of 3-4 sites and upwards of 400-800 articles each month. Even if you can use only 50 of those articles, you're getting them for $3 each which is a bargain.

I tend to collect a whole lot of PLR articles. I'm a member of a couple PLR membership sites plus I buy the occasional one-off from a PLR writer on a niche that I need content for. The nice thing about this is, well, I have a lot of content that I can mash up. Think about how you can maximize your PLR and minimize the time spent modifying the articles.

You can create easy and fast articles by simply combining sentences and paragraphs from two or three different articles. You can get a whole new look if you take two or more PLC articles on the same theme and blend them into one longer, fact-packed article.

Depending on the quality of your PLR sometimes you will find that you have to combine content. Some article are fairly light on facts. The best thing is to simply add more content you already own.

PLR articles are most commonly used to provide content for webmasters who need a lot of content on a subject they know virtually nothing about. My thinking is if you are knowledgeable or have an interest in a topic you don't need to feed you site with second hand material. It's just a fact.

You will not find PLR content on the front page of the NY Times or Yahoo. PLR articles has one basic use: building virtual real estate (VRE) on as many niches as possible. The bottom line is the more websites you build, the more money you can make. Most people do not have that many interests and hobbies, much less time, to build the number of websites necessary to make money with VRE.

Many webmasters use PLR as an incentive for people to sign up for newsletters, or offering an e-book or training manual. These can all be made created from PLC articles.

As an example,You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This allows you collect those all-important emails and to stay in touch with your site visitors.

I love to do this with my PLR articles. It allows me to create numerous websites on various niches. Sort of maximizing my PLR purchase. It takes more time and thought than simply modifying your PLR and blasting it to the article directories and websites but if you have a great idea for a super-niche site then this can help your create content.

Most PLC articles are presented in batches relevant to one niche. For example, you might find that over the course of a month you get 20 articles on yoga, 20 on food, 20 on sleep-disorders and 20 on travel. Let's say that you are busy building a yoga site. It might seem at first glance that only 20 of the 80 articles are relevant to your needs.

Negative ghost rider. People are starting to combine their vacations with yoga retreats. Some of your travel articles could be massaged into article about yoga and vacationing. And what about food while you travel - or what nutrition would go with yoga? Does the yoga practitioner seek to live a more healthy lifestyle? Would you still want to eat healthy while on vacation? How does yoga help wpeople with sleep-disorders? Does it help them to relax?

There are all kinds of ways you can utilize your PLR Be creative in your use of Private Label Content, and you will definitely get your money's worth.