Podcast Marketing Strategies by Hendry Lee:: Introduction to Podcasting, Quickstart, Different Podcast Applications for Business, Podcast Promotion and Monetization
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Leverage your content using a dynamic marketing tool that allows you to convey true emotion and feeling. Podcasting extends your message beyond textual and graphical information to rich multimedia content, including audio and video.
This lens is intended to give you a quick introduction to podcasting, how you can adapt it to different marketing uses, basic podcasting equipments, podcast monetization and promotion ideas.
Podcasting, What?
Quick introduction to what podcasting is
- Podcasting is a method of publishing audio content to the Internet using the RSS feed as the syndication channel.
- Users subscribe to the feed, which delivers metadata related to the audio content like title, description, link to the audio file, size, file format, etc.
- End-users can subscribe, get update, download and sync the audio files automatically from the server to their favorite media player or device. This is also known as podcatching.
3 Steps to Your First Podcast
All you need to do to create your first podcast
- Record your audio
Get a microphone, plug-in to the back of your computer, launch an audio recording software and start talking. - Upload the finishing to a publicly accessible server
Yes, to the same server you use to publish your web site will do. While you can upload as any audio format, use MP3 for maximum compatibility. - Create a podcast RSS feed
The easiest way is to use blogware to publish and create your podcast RSS feed.
Podcast Marketing Applications
How to use podcasting in different marketing applications
- Company news and updates
Let customers get the most recent news and events about your company. - Customer support
Provides user support to existing customers. Podcasting is a great tool for customer relationship management. - Education
Create podcast that has educational value. It binds your listeners to your content. - Branding
Reach more targeted audience that otherwise can't be reach through other medium. Repeatedly exposure your message to your target audience. - Lead generation
Increase your marketing reach and visibility, generate leads that are otherwise unreachable from other media. - Prospect conversion
Let prospects know more about you and your business through samples of your content. No hard selling.
Podcast Directories for Promotion
Promote your podcast to popular directories for maximum exposure.
- Yahoo! Podcast
Should we say more? The Yahoo! Podcast. - Odeo
Allows you to subscribe to multiple podcast feeds and manage your favorite podcast content. - Podcast Pickle
Search Podcasts or browse through the Top 25 Podcasts and many other options. - Podcast.net
Browse Podcasts by categories and subcategories, just like traditional web directories. - Podcast Alley
Browse Top 10 Podcasts of the month, search and browse by genres.
Podcast Marketing blog
Latest news and articles from Marketing Loop
Here are the latest 5 headlines and summaries from Podcast Marketing blog:
Fetching RSS feed... please stand byPodcasting Books
Interested in knowing more about podcasting? Read the books!
Podcasting Hacks: Tips and Tools for Blogging Out Loud
Offers expert tips and tools to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience.
Amazon Price: $18.96 (as of 07/10/2009) 
Podcast Solutions: The Complete Guide to Podcasting
How to plan and design your own top quality podcast, including expert advice on designing a show built for success. The book includes how to include music, phone calls and audio feedback into your podcast inexpensively and legally.
Amazon Price: (as of 07/10/2009)
Podcasting: Do It Yourself Guide
Everything you want to know about picking podcatcher, develop your show and syndicating with RSS.
Amazon Price: $17.99 (as of 07/10/2009)
Podcasting For Dummies (For Dummies (Computer/Tech))
Discover how to decide on a podcast focus, find and use the necessary hardware and software, record and mix a podcast, get your podcast online, use a little XML, and promote your podcast.
Amazon Price: $21.99 (as of 07/10/2009)
by HendryLee
Hendry Lee helps business owners leverage content and technologies to market their business online. He is actively blogging about business blogging, R...
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