Pod Spots Live

In Business News, June 12, 2006, MOTOKO RICH
reports: Product Placement Deals Make Leap From Film to Books.

"Product placement, familiar to television and movie viewers, is still relatively rare in books, but not unprecedented."

Editorial Comment:
Pod Spots are a new concept. Pod Spots are mentions of sponsors in a less invasive and more effective way.

Consummers are being bombarded with advertisement on television and in magazines.

Remember when the networks began interrupting the programming two, and then three times during a half hour program for one paid advertisement each time.

Now days, you get 12 to 18 minutes of programming in each half hour, and the rest is stuffed with as many ads as they can cram in to the remaining time.

Pod Spots are a pleasant way to promote products and services without distracting and detracting from the program content.

For example, if you are a caterer, this can be mentioned in the program in a pleasant way that flows along with the other content.