The iPhone 10' Custom Trade Show Exhibit Still A Winner One Year Later

When the iPhone exhibit was introduced one year ago, it was the coolest Custom Trade Show Exhibit design on the planet. What custom exhibit has taken it's place? You guess it, there is none. With the new launch of the latest version of the iPhone, it might be fun to revisit the iPhone exhibit. Portable and modular trade show exhibit designs have evolved over the last few years and this design for Apple has made the most of the new design options.

For starters, the i-Phone graphic is printed on large format tension fabric. This blending of a first class portable trade show exhibit system with printed fabric on a back wall represents a significant step forward in the integration of fabric into display design. The advantage is that the graphic is light-weight, durable and easy to replace. Beyond that, for a 10' booth space the graphic is HUGE considering the other elements in the trade show booth.

Gone are the days when portable meant rectangular.

The Plasma screen on the display back-wall brings this trade show exhibit to life. In a few short years the Plasma has grown as a vehicle for communicating the essence of a marketing message and continues to get bigger and bigger. Also, making a functional, locking counter look as though it actually belongs from a design perspective can be tricky. This counter adds to the COOL factor.

Complementing the portable back wall design is a free standing counter complete with LCD screen.

Now, The exhibit is almost as cool as the phone!.

P.S. The link above takes you to a much larger photo!