Home » Business & Work

Brand Positioning

4 Like

Like 4

Pin It

Ranked #15,928 in Business & Work, #331,840 overall

Brand Positioning - The Psychology Of Branding

Brand positioning -- also called product positioning or just plain positioning -- is today's leading approach to branding. Borrowing heavily from the field of psychology, brand poitioning emphasizes the importance of establishing a unique "position" within the consumer's mind.

You can compare this to the importance of a species finding a "niche" within the natural world. If you're not first or second in your niche, you need a new niche! In other words, not every product can be a lion, but being a giraffe or a dolphin can work just as well.

Brand Positioning Links

10 Commandments of Power Positioning: Marketing strategies for creating an endless stream of new, repeat and referral business.
Hourglass Positioning Method: Brand and product positioning method developed by Mark E. Smith, positioning consultant.
Poole-Adamson Research: Market research information on brand positioning. Provides a research-based newsletter.
Branding Asia: Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to article databases.
New Products Workshop: Positioning and repositioning of existing brands.
The Naming Workshop: Concentrated one-day program designed to generate naming possibilities for any product, service or company.
The Naming Newsletter: A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
Chaoticroots: Sample items and discussion area related to institutional branding around urban street culture. Moderated by the staff of Howe Creative agency.
BuildingBrands Limited: Offers articles and newsletters on marketing, branding, communications and related skills.
Market Positioning: A slide show that defines the various terms commonly associated with marketing, including market positioning.
Positioning Resources: A collection of articles and other resources on market positioning.
High Intensity Marketing: Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand positioning.
Scarcliff | Salvador Branding and Naming Consultants: Los Angeles creative agency specializing in brand positioning and naming.
BrandWatch: A model that enables any organization to control value and profitability of their brands.
Inkwell Promotions: Marketing and promotional services in merchandise and image coordination.
Social Marketing: A short free course in social marketing and market positioning.