Postcard Marketing - Door Hanger Marketing

Are you looking for assistance on how to choose the best printing company for your postcards? If you are unfamiliar with this type of marketing, you may not know how and where to start the process. You may face some difficulties in finding best printers. But, I have tried to give you a solution of your problems. Let's have a look at several tips and suggestions to locate legitimate and credible printing company.

Shop around

Never choose very first printing company you come across with. There are a number of companies that can meet your quality expectations for direct mail marketing campaigns. So, do market research for credible companies. You can ask from your friends and family, professionals, for referrals. You can use Internet to search online printing companies. Online printing companies often provide you quality of work at very cheap rates. By following these two steps, you can increase your chances of finding right printing company for your valuable postcard.

Printer's track records

When you have a short list of your prospective postcard printing companies, then next you have to check the track record of each printing company. For online printing companies, you can check views, comments and reactions of previous clients to evaluate service level of that company. It will help you to decide whether to hire that company or not. Keep in mind, you also need to check whether printing company hold on to accreditation and licenses from federal government/accrediting bodies. This way you can get assurance that you are dealing with credible and legitimate company that can provide you quality of work.

Designed options offered by each company

Look for the portfolio designs offered by each company. This way you can evaluate whether a company can meet your personal preferences or not. Tell them what is in your mind about the postcard design. Ask them a sample design before a bulk order. With that sample, you can evaluate the quality of printing, design and color combination.

Price quotations

Ask from each company about their rates. It is one of the important factors to consider. You should estimate the cost before launching a full-blown postcard marketing campaigns. Compare all price quotations and decide the best price with the best quality of work.
You should not hesitate to approach printing companies for price quotes. This is the best way to determine how much money you need to spend on your postcard marketing campaigns. You can choose the company that has best portfolios and lowest possible price for printing versatile postcards.

It's very important that you should understand the postal rules applicable to your state before you start promoting your business through postcard marketing. Be sure, that your postcard is able to reach your desired target audience otherwise you would just waste your time and money. Here, are rules and regulations of postcard mailing set by USPS, for US residents.

Dimensions

There are two types of postcards long and short, standard thickness for both postcards should be 3/16", 5" mm. There are extra charges for oversize category. Get the weight limit of postcards. Standard maximum weight for both long and short postcards is set to 100 grams.

Size and weight

You should also consider the size of postcards if you exceed the required limit with only one millimeter it can make a big difference in your overall cost. Standard rectangular postcards have following dimensions: (height) 3-1/2" * (length) 5" * (thickness) 0.007" to (height) 4-1/4" * (length) 6" * (thickness) 0.016".

Layout

Design the postcard in a way that you leave enough space for stamps and address line. If you don't leave that space you may have to sacrifice your postcard design after stamp and mailing address has been posted. You should not write anything on the postage area on the card except mailing address.

Barcode area

There is a barcode area located 5/8" from the bottom of postcard - where mailing address is printed on the back side of postcard. You should leave this area empty for barcode. You may not use barcode yourself but the post office will put postcard sticker on this area of postcard.

Printing service

Find an expert or professional printing company that offer different packages. Their package may include printing plus mailing service at low rates. For the bulk of postcards, printing companies offer lowest costs of printed and mailed postcards. Several printing companies are following USPS postal rules. So, always look for the legitimate and credible printing company.

Thus, these are some simple rules to follow before you decide about your postcard designs and materials. In order to save your money you should follow all these regulations otherwise you may have to pay extra charges on each of your postcard that can make a big difference in cost. It is one of the cost-effective marketing tool only if you follow the guidelines. Make sure, you have read all guidelines precisely to avoid money and time wastage.