Postcards - Whether they carry a message of greeting from a popular vaction destination, or remind a customer about a great sale just in time, these ubiquitous pieces of direct mail ephemera interest different people for different reasons.
Fans of vintage Postcards will find information about buying, selling and other ephemera collector interest information on this lens.
Direct mailers who want to use postcards to cost-effectively cut through the clutter in cross promotions, retail sales promotions and appointment reminders. Direct marketers will find the information that can make the difference between a disappointing response and a fabulous return on their postcard marketing investment.
Expand the Lens Contents link on the right to quickly find sections of this lens. ===>
Postcard Marketing Strategies and Sources
- Writing a Postcard, Landing Page, and Autoresponder Sequence for Local Marketing
- Step by step program for prospecting and customer development from Dr. Ralph Wilson
- E-tailers Digest - Using Postcards for Marketing
- Why postcard marketing makes sense for businesses of all sizes.
- Small and Home Office - Simple Postcards to Generate Low-Cost Leads
- How To Use Simple Postcards To
Generate Low-Cost Prospect Leads
by Bob Leduc
The postcard is a highly effective business tool you can use
to generate prospect leads at very low cost. Even the smallest
business on a tight advertising budget can afford to
Postcard Templates and Tools
- USPS - Tools & Resources for Direct Mail
- Tools & Resources for Direct Mail from the US Postal Service
Direct Mail Marketing Resources on Amazon
Direct Mail Pal: A Direct Mail Production Handbook
Avg. Customer Rating: 
Amazon Price: $30.00 (as of 12/09/2009) 
List Price: $30.00
Usually ships in 24 hours
Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
Avg. Customer Rating:
Amazon Price: (as of 12/09/2009)
List Price: $29.99
Successful Direct Mail Design
Avg. Customer Rating: 
Amazon Price: (as of 12/09/2009)
List Price: $85.00
Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books)
Avg. Customer Rating: 
Amazon Price: (as of 12/09/2009)
List Price: $13.95
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Avg. Customer Rating:
Amazon Price: $39.95 (as of 12/09/2009)
List Price: $39.95
Usually ships in 24 hours
Postal Regulations and Information
- QSG 201 Discount Letters and Cards - Physical Standards for Discount Letters and Cards
- USPS Service Guide 201 Discount Letters and Cards Physical Standards for Discount Letters and Cards May 2005 Printer-Friendly PDF Overview Card Dimensions Letter Dimensions
Postcard Marketing Supplies from Amazon
Dymo LabelWriter Twin Turbo (69115)
Amazon Price: $99.99 (as of 12/09/2009)
Dymo 69110 LabelWriter 400 Turbo
Amazon Price: (as of 12/09/2009)
DYMO LabelWriter MultiPurpose - 2-up permanent adhesive labels - black on white - 0.5 in x 1 in - 1000 label(s)
Amazon Price: $13.32 (as of 12/09/2009)
Avery Dennison 8386 4 X 6 Matte White Postcards for Ink Jet Printers
Amazon Price: $18.46 (as of 12/09/2009)
Vintage Postcard Images
- Route 66: Artifacts and Mementos
- A collection of artifacts, ephemera, and collectibles associated with Route 66. Lots of images of vintage postcards from the heyday of travel along this historic highway traversing the Southwest.
- USA Travel Postcards Directory
- USA Today HOT SITE - See all 50 states through daily postcards sent directly to your e-mailbox -- FREE.
Visit this entertaining travel website that includes more beautiful photos, special postage
stamps, fun facts, travel tips, and much more...
Ephemera Collecting News
Vintage Postcards on eBay
Fetching new data from eBay now... please stand by
Ephemera on Amazon
Collecting Picture Postcards
Amazon Price: (as of 12/09/2009)
American Architecture: A Vintage Postcard Collection
Amazon Price: $37.96 (as of 12/09/2009)
We are the People (Photo Postcards)
Amazon Price: $45.00 (as of 12/09/2009)
Advertising Postcards
Amazon Price: $22.76 (as of 12/09/2009)
Collecting Vintage Postards and Ephemera
- The Postcard FAQ
- Frequently asked questions about trading postcards on the world wide web. By Marcel Marchon and Leslie Carl Seiler.
- Postcard Group
- Email list about collecting and exchanging postcards.
- Postcard SIG
- Links to postcard related sites around the world and Mensa postcard related postcard groups.
- A Postcard Collection of Mount Holyoke College
- Donna Albino's collection.
- History of Postcards
- A brief history and fun facts about postcard collecting.
- Postcards Mailing List
- Postcard swapping is becoming a huge hit on the Internet(real postcards not electronic ones). It is a fun and interactive hobby that will have you exchanging with people all over the world.
- National Postcard Week
- Celebrated in May both in the UK and in the USA. It is hoped for the future that, as more countries join in National Postcard Week it may well become International Postcard Week by the Millennium.
- Postcards Email List
- An online interactive newsletter which is almost like an ongoing conversation on the subject of postcards.
- Glossary of Postcard Terms
- From The Encyclopedia of Antique Postcards by Susan Brown Nicholson.
- Lisa's Postcard Site
- Links and resources for postcard collectors and traders.
- Sherry's Home for Unwanted Postcards
- Do you have some postcards that aren't worth keeping or trading but you just can't bring yourself to throw them away?
- Family in a Shoebox
- A box of postcards lead to a trail of another woman and her life. A true story.
- How to Identify Real Photo Postcards
- From the Postcard Auctions at Playle's.
- San Francisco Bay Area Post Card Club at postcard.org
- Questions answered, reference information and links, picture galleries, event calendar for United States and San Francisco Bay Area, illustrated newsletter, and information about club activities and membership.
- Picture Postcard Monthly
- Magazine for postcard trading.
- Behind the Green Door
- Postcard articles and links.
- Postcard Pages
- Postcard pages: collecting and news.
- Ephemera lens on Squidoo
- Check out Tom's ephemera lens
- Postcard Collectors' List
- Dealers and collectors database.
- International Federation of Postcard Dealers
- Although primarily a postcard dealers organization, the purpose is to encourage professionalism, increase confidence, strengthen ethics as well as advance and promote the postcard hobby worldwide.
- VintagePostCards.com
- Vintage Postcard Sites Portal
- Collectors Post for Paper Ephemera - Playbills, Autographs and Signed Photos
- The Internet site for theatre, politics and literature memorabilia, limited-edition etchings and signed hand-printed photos.
Postcards on CafePress
by sheywood
My name is Susan F. Heywood and I'm a marketer, educator and entrepreneur. I am the host of Endless ROI - The Monetization Conversation on BlogT...
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