A mediocre and flat website doesn't give a hoot about getting indexed ASAP, or landing on page 1 of Google, or scoring a higher page rank, catching high quality one way links, or hoarding leads and opt-ins in the mailing list, or achieving name branding and recognition.

A site that wants to lord it over the competition cannot just sit back and relax! It wants to have all of the things I mentioned, and is keen on the hot by-word for Internet marketing nowadays: search engine optimization. How hot you'd say? Wikipedia says that "in 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year..." Furthermore, as of 2006, SEM was growing much faster than traditional advertising.

How do search engines figure in on the earning a profit? A website fine-tuned for success draws website visitors. The traffic that you get from search engines is called "Organic Search Engine Traffic". People get to your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.

So, how to cut the competition into bits and pieces? Let a cutting edge search engine optimization software help you out. One easy way to be number one, of course, is to get the search engines to notice you first. This leads us to the decisive questions that can make or break your site: Will this mean overhauling your keywords? Which tags to remove and which to retain? Is there a way of measuring how "far away" in terms of search engine ranking the competition is? The best SEO software could do this for you.

SEO software are sometimes taxed with too much expectations. So watch out, you site builders, you! This means a sensible Internet marketing campaign will also mean a carefully planned balance between the many known whitehat strategies, such as the use of paid advertising on search engines and other pages, creation of well-made web pages to actively create a buzz, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.