Pay per click ("PPC") management is much easier if you have some specific strategies to follow. This lens discusses some strategies you can use to better manage your PPC campaigns.
The Two Most Important Things to Remember
1. Split-test everything.
2. Focus your budget on the most profitable keywords.
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Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment
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Super Short PPC Management Plan
Here is an outline of a solid pay per click management plan
- Look for keywords from several different sources.
- Divide your keywords up into logical groupings which will form your ad groups.
- Create at least one landing page specifically for your paid search traffic. Ideally, set up one or more landing pages for each ad group, if you have the time and resources.
- Install conversion tracking scripts on your landing pages.
- Set up a minimum of two ads for each ad group to test different ad copy.
- Begin running ads and generating performance data.
- Make changes to your account based on your performance data. For example, if one ad clearly performs better than another, turn off the under-performing ad.
- Continue testing new ads, keywords, and landing page copy to continually squeeze out better performance from your campaigns.
Blog Posts from Google
- Is Pay-Per-Click Marketing Effective? | Construction Marketing
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Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
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