PPC Domination

The first thing you'll notice when you login to your PPC Domination website's back office is the two introductory videos from Jim Yaghi.

A few of the points Jim makes are that his Adwords system has made him a wealthy man, and that he fully intends to share every single technique, every secret, with his students.

Jim also suggests that you watch all of the videos - ALL 14 OF THEM - before doing anything at all to implement his training.

In addition to the set of 16 videos, which you can watch over and over again to reinforce Jim's training, the course also provides three downloadable PDF files which are referenced throughout the PPC Dominaton training videos.

We're talking about 15 or 16 hours of expert training here, folks. Neither Mike Dillard nor Jim Yaghi ever do anything without doing it well, and PPC Domination is a shining example.

• Videos One and Two are recorded telephone conferences featuring Mike Dillard and Jim Yaghi discussing the power of PPC Domination.
  
• VIDEO FOREWORD: Who's Jim Yaghi and why is he qualified to show you the ropes with PPC?
  
  
• Video Set I: Preparing To Advertise
  
  
  
  • VIDEO 1: Introduction: The Sales Funnel
    
  • VIDEO 2: The Perfect Prospect
    
  • VIDEO 3: Domain Names: Getting Your Internet Street Address
    
  • VIDEO 4: Landing Pages: How to Create a Welcome Mat that Turns Visitors into Friends
    
  
  
• Video Set II: Adwords Concepts
  
  
  
  • VIDEO 5: Introduction to Pay Per Click Marketing
    
  • VIDEO 6: Getting a Hang of the Basics: How to Setup Your Google Account for the First Time
    
  • VIDEO 7: The Adwords Command Center: A Guided Tour of the Adwords Interface
    
  • VIDEO 8: Targeting Prospects to Capture: How to Match Keywords to Search Strings
    
  • VIDEO 9 The 3 Minute Work Day: How to Use Split-Testing to Slash Click Cost and Boost Returns
    
  • VIDEO 10: Finding the Hot Buttons: How to Write Effective Sponsored Ads
    
  
  
• Video Set III: Increasing Exposure with Keywords
  
  
  
  • VIDEO 11: Keyword Reconnaissance: How to Uncover the "Money" Keyword Terms
    
  • VIDEO 12: Keyword Reconnaissance 2: Tools for Keyword Research
    
  • CONCLUSION: Jim Yaghi's Final Thoughts

I hope this outline has given you some idea of the incredibly thorough job Jim and Mike have done in producing PPC Domination.

Jim Yaghi is an expert, but he designed this course using the assumption that he would be training complete computer and Internet novices. He explains everything you need to know in simple, step by step terms that make it easy for anyone to follow and apply his training in the real world.

PPC Domination hasn't made me rich, but it has reduced my Adwords cost, improved response to my ads, and shown me how to successfully generate targeted leads that I can afford. For those reasons alone, I recommend it without reservation.

There's one omission from the course that wouldn't have occurred to me if I hadn't already purchased Steve Clayton's amazing Commission Blueprint, another powerhouse Adwords training system.

PPC Domination doesn't examine any of the keyword tools available to you, while Commission Blueprint does so extensively. For me, since I'd obtained Commission Blueprint about a month before grabbing Jim Yaghi's course, it was an ommission.

Having said that, I recognize that it may also be a strength, since Yaghi doesn't talk about a lot of expensive software most of us cannot afford, while Clayton does.

In Clayton's defense, however, he also introduces some killer free tools that I now use on a daily basis. (Google's own Adwords Editor not the least among them.)

These tools include Market Samurai, Ad Grenade, and PPC Web Spy. You'll find links to all of them above, in the Resources section.

Market Samurai is - hands down - the best of the lot, and costs about $150. It's worth every penny, and if you want to be an Adwords Pro, you owe it to yourself to check it out - you can run it free for a month.

Ad Grenade is about $50 cheaper. Grenade will create hundreds of long-tailed keywords faster than you can blink, and those are the very sort of keywords that can dramatically reduce costs while they provide laser targeted clicks from motivated buyers.

PPC Web Spy is a strange critter that packs one heck of a wallop. The free version is limited in scope, but still lets you spy on your Adwords competition and learn what keywords they are using, what they're likely paying for them, and what sort of traffic they generate. Spy integrates seamlessly into FireFox and is an absolute delight!