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PR, Blogging, Web 2.0: Mucking About In The Marketing Mix

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The PR industry is in flux. Although Public Relations will always be about influencing the influencers, the processes for defining "Who is an influencer?" and "How do we reach them?" have been blown up. What does the future of PR look like? And why the heck should ya care what I have to say about it?

I am a principal at SHIFT Communications, a "PR 2.0" agency with offices in Boston & San Francisco.

We focus on tech & consumer accounts - typically start-ups and/or mid-sized companies looking to recapture that start-up glow.

In addition to "traditional" PR activities, blog relations, etc., at SHIFT we're also keen to prove the $$$ impact that PR can have on our clients' sales.

This Lens will reflect the drippings from my brainpan, via my blog at PR Squared, and, links to my side project, The Good Pitch Blog.

Contents at a Glance

My Blogs - Where I Rant, My Website - Wh...
PR Squared: RSS Feed
Best of "PR Squared"
Some favorite sites

My Blogs - Where I Rant, My Website - Where I Recant

My blog: PR Squared: This is the spot where I get to talk about what it's like to run a PR agency... about PR strategies & tactics... about clients who "get it" and "don't get it"... about the PR:Sales Disconnect... and, sometimes, about my dog.
My agency: SHIFT Communications: This is the spot where we get to talk about our successes and services. Be sure to check out the LeadSensor page if you want a sense of how it is (finally) possible to show clients the revenue impact of PR programs.

PR Squared: RSS Feed

Fetching RSS feed... please stand by

Best of "PR Squared"

(I wish I could do this on the blog itself!)

Some of my favorite rants.

Measurement Matters: The inimitable Sam Whitmore of MediaSurvey interviewed a client re: how SHIFT helped her measure PR's bottom-line power.
P&G Agrees With Me: This post fawns over the marketing chiefs at Proctor & Gamble, for helping spread the word about PR measurement.
PR as Profit Center: The folks over at Global PR Blog Week 2.0 were kind enough to publish this rant. It's kinda' long but slams into the current PR "measurement" models.
The Internet's Future: Read It Here First!
When Bloggers Attack!: Advice for the attacked, the clueless, the forlorn. Don't hide - go along for the ride!
"What Would David Do?": On competitive relations. Read this when you're ready to start a revolution. This one got Seth's stamp approval (he sent me a nice note), so that's something.
"PR is Dead" (NOT!): Now this, my friends, is a rant. Do me a favor and at least read this post thru to the semi-clever analogy.
Funny Story 'bout a Big Dog: Nothing to do about PR. Just a funny story. See how the limits of friendship are tested by a maelstrom of doggie diarrhea!

Some favorite sites

Some just-plain-fun, Web 2.0 stuff...

NewsMap: See Google News in a graphical format - it will blow you away!
Everybit: "There is no website" - only content.
del.icio.us: Social bookmarking: Welcome to the first wave of Web 2.0 services!
BlogBeat: If you publish a blog, you must sign up for this service.
Today's Front Pages: Totally cool; another take on newsmapping.
BlogPulse: Keep track of trends within the blogosphere.
StumbleUpon: Never be bored again.
What is Web 2.0?: O'Reilly explains.
Web 2.0 Map: Where the cool people live.

by tdefren

tdefren

Principal at SHIFT Communications since mid-2003. more »

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