Skip to navigation | Skip to content

Share your knowledge. Make a difference.

PR 2.0 Essentials

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 2 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #7618 in Business, #97324 overall

Rated G. (Control what you see)

Public Relations is Changing

 

The world of public relations is experiencing a major change. 

While the primary objective - to communicate and share information - remains the same, the techniques used to accomplish this goal are changing. Old-school channels such as press releases, white papers, and media pitches are making way to social networks, consumer-generated media, and other cutting edge tools. 

This new frontier in public relations is known as PR 2.0. Savvy PR firms are incorporating PR 2.0 knowledge and skills. Many firms simply don't get it - yet.

One of the public relations agencies that is shaping the new world of PR is SHIFT Communications. SHIFT specializes in high-tech public relations and social media. Other PR firms are catching on.

Keep reading to learn more about PR 2.0 and what it can do for your business.
 

RSS - Really Simple Syndication 

RSS is a form of Web syndication that rapidly distributes up-to-the-minute Internet content.

RSS prevents information overload by allowing users to subscribe only to news that is important and relevant to them. Most major wire services offer RSS-enabled press releases, so announcements will be delivered directly to interested subscribers.

Here's a list of RSS resources (readers, feeders, etc.)
Bloglines
Bloglines is a free online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content.
Feedreader
Feedreader is a free RSS news aggregation solution that provides robust,
state-of-the-art features in an intuitive, user-friendly environment.
NewsGator
NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises, publishers and other online content providers.

People use NewsGator aggregators to access news, information, podcasts and other relevant content efficiently and effectively.

Integrates with Outlook
Feedsee
Web feed finder.
35 Ways You Can Use RSS Today
Get your creative juices flowing with these ideas for ways you can use RSS.
Ponyfish
Ponyfish is a free web-based tool that allows you to create your own RSS feeds from almost any web page.
How to Keep up with it All
B.L. Ochman's post on his What's Next blog describes the tools you online research tools to facilitate blogging or tracking your company or client news.
RSS Starter Kit
The what, why and how behind RSS.
RSS Directory
All about RSS. The RSS Compendium links you to information about RSS readers, resources, tools, RSS directories, RSS news.

Blogging for PR 

Blogs are personal or corporate journals created and maintained on the Web.

They make for great technology public relations tools, allowing companies to provide information, answer questions, start discussions about relevant issues, and more.

Businesses can create their own blogs, or form relationships with bloggers who discuss topics related to their products and services.

The links below provide more information on how to blog for PR success.
Blogging 101
How does corporate blogging fit into the PR plan. How it is measure, and muc more.
Blogging Tools A-Z
Extensive list of blogging tools, platforms, services and ways of making money from blogging.
Blogging in the Corporate World
In this blog article Jay Weintraub looks at two types of company blogs, the corporate blog and the employee blog.

Podcasts 

In a podcast companies publish files (primarily audio files) to the Internet, and allow users to subscribe to receive those files automatically.

Podcasts are an effective, yet inexpensive way to promote products and services directly to potential customers, as well as the media and other members of the Web community.
Broadcasting Made Simple
An introductory article to podcasting.
Hipcast
An audio and video podcasting service.
Evoca
Do it yourself podcasting.
Audacity
Do it yourself podcasting. Audacity is a free, easy-to-use audio editor and recorder for Windows, Mac OS X, GNU/Linux, and other operating systems.

Social Media Press Release 

A press release that is optimized for new social media channels, offering a brief summary, some pertinent quotes, links to background information, tags that identify coverage and issues similar to those highlighted in the release, and images or video.

These releases can broaden distribution and publication, and give journalists an opportunity to put their own spin on original news.
Social Media 101
Learn more about social media press releases on the Squidoo lense Social Media 101 where we cover social media, PR 2.0 and more exciting things!

Social Bookmarking 

Social bookmarking sites utilize tags to locate, classify, rank and distribute Internet resources.

Businesses can use these sites to share timely, relevant Web content - such as articles and blogs that provide information about the company - with potential customers, journalists, and other Web users.

We've focused on the most popular social bookmarking site, del.ic.ious, below.
Habits of Successful Del.ic.ious Users
How to get the most from your del.ic.ious account.
del.ic.ious Example
An example of a del.ic.ious page to track resources. This happens to be mine and it really helps to keep track of places I want to visit again, and I've found it keeps the paper level down in my office!
Pitching with del.ic.ious
Some bloggers now request you pitch via del.ic.ious. A really slick idea to get on top of email!
del.icio.us Tools
Comprehensive list of official del.icio.us tools.
del.icio.us Example 2
Here's an example of a del.icio.us page used to track media coverage of the company BzzAgent
Jon Udell demo
Jon Udell shows how he uses del.icio.us to tag information.

Great PR Books from Amazon 

Not so much about PR 2.0 (still a bit early for the slew of books), but about good public relations.

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Amazon Price: $10.85 (as of 10/11/2008)

We the Media: Grassroots Journalism By the People, For the People

Amazon Price: $11.55 (as of 10/11/2008)

The Cluetrain Manifesto: The End of Business as Usual

Amazon Price: $10.85 (as of 10/11/2008)

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Amazon Price: $16.47 (as of 10/11/2008)

PR 2.0 Bloggers 

When you simply need to know more and more and more ....

Define PR

What is Online PR anyway? Online PR is syndicated more...1 point

We Media 2.0

We Media: How audiences are shaping the future of more...0 points

Micro Persuasion

Steve Rubel explores how technology is revolutioni more...0 points

FORWARD :: Forward thinking. Forward moving.

The online springboard for new and upcoming PR pro more...0 points

BuzzShout

Bringing visitors the best and most innovative web more...0 points

http://www.micropersuasion.com/

Steve Rubel writes about how technology is revolut more...0 points

A&M Photography

A photography blog for A&M Photography, a phot more...0 points

Reader Feedback 

Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!

X
Savvy_Internet_Marketing

About Savvy_Internet_Marketing

The Internet is revolutioniz-ing traditional marketing.


Internet marketing expert, Pamela Swingley helps marketers minimize the risks and maximize the advantages of online marketing programs.


Her consulting services help companies of all sizes build their online brand, generate leads, and increase profitability.


Pamela also oversees a network of affiliate-based online shopping guides that cover: dog care products, mother's day gifts, weight loss, spa & wellness, baby gear, shoe sales, and clearance items.

Savvy_Internet_Marketing's Pages

See all of Savvy_Internet_Marketing's pages