Press Release Writing And Distribution For Your Business

1. Always focus on current news about your business, but more importantly, remember to have everything covered that you need to cover. Any figures, facts or statistics that will bost your strength are always good to include.

2. Find your story direction. Your press release should usually have a focus, roduct launch, website re-opening, free offers, store opening. Something that will really appeal to your target market, and then build your press release (story) around this news. Your news IS your press release so weave and bend your words around the emphasis on this fact.

3. Headline, Headline, Headline. If your headline doesn't grab your potential customers attention, then nothing else will. You NEED to get those eyeballs in the door and at times your headline will be the only way, so be sure to spend extra time on this to make sure it captures your story and grabs the attention of your target market.

4. Forget opinions, or thoughts and feelings. A press release is NOT a regular article. It is usually a third party objective announcement about an event or newsworthy story. Your aim must be to keep it this way at all times. Facts, figures, stats and real world results are all that matter in a press release, there is no room for opinions.

5. Your readers won't all be previous customers, in fact the majority of your press release readers will probably be new customers, so aim to finish on a high with some more information and facts about your business. What you do, and how you do it should be detailed briefly but effectively.

Dana Willhoit of The Press Release Site has to be one of the most highly regarded press release writers that I know of. I personally recommend Dana when ANY of my subscribers ask me about press releases and submission.

"Dana Willhoit, lead press release writer for The Press Release Site, majored in journalism at New York University and spent 17 years working at daily and weekly newspapers around the country.

Since leaving the journalism industry she's created successful affiliate sites and adsense sites promoting various products and programs, and has studied search engine optimization and methods of driving traffic to her sites.

She has extensive experience writing press releases and search engine optimized web copy for brick and mortar businesses and internet marketers.

During her years of writing for newspapers, she's read through thousands of press releases and knows exactly what to put in a press release to catch an editor's attention and to get maximum web exposure - as well as the mistakes and missteps that will leave an editor cold and guarantee rejection by press release distribution sites.

Dana Willhoit works with a team of former newspaper reporters, all of whom who have many years of experience in the journalism industry. They are dedicated to crafting quality press releases for you, which will broadcast your message across the internet and beyond."

The Press Release Site <-- Click For Great Rates AND Submission Quality

1. Brand Management.

When you send out a press release you control what is said about you, your product, your services or your company. You can describe your benefits and portray your message exactly the way that you want. This way, when someone searches for your name, they will find and read press releases containing the message that you designed.

2. Traffic

If you send out a compelling, timely press release you have the potential to drive hundreds, even thousands, of visitors to your site.

3. Backlinks

The more backlinks that you have leading to your site from high page rank sites, the better your site will rank. Press release sites are generally considered authority sites by the search engines and many of them have very good page rank, so when they link to your site, it benefits you.

4. Credibility

When people search for information on your site and your product, and they find your professionally written press release, it gives your company an air of authority and makes even a tiny one-person operation appear large and professional.

5. Damage Control

Sometimes, unfortunately, a situation may arise where negative things are being said about you or your company. You may not be able to get that information removed, but you can counter by making sure that your own positive message and if necessary, response, is all over the internet and is as visible as possible - sometimes crowding the negative information off of the search engine's front pages.