A Newbies Guide To Private Label Rights

Product creation is a booming business on the Internet. Webpreneurs are scrambling to hire freelance writers to write articles, and software programmers to create the next hot, new program. The problem is - creating your own content requires lots of time, money, skill and energy. Hiring web content writers and developers means setting deadlines, monitoring progress, and not being certain that the work will be com[pleted on time or to the quality specified. Overseeing product and content creation for the web is like trying to service a machine; there are a lot of moving parts. When one part is ignored, it could result the whole process being ruined.

The Alternative - Other People's Products!

Using private label rights for your products or web content means that you have access to the unrestricted use of someone else's products. A PLR product can come complete with fresh graphics, original articles, lead generation forms, autoresponder series, and more. But here is the advantage over say resll rights products - with Private Label rights, you can modify, add, and add content to make it into a unique product or article. You can even claim authorship!



The Run-Down

With Private Label Rights, you could -

1. Buy 50 articles on home furniture design, modify their contents (even just one word, although it isn't recommended), and re-distribute them for sale without breaking copyright laws.

2. Add twists to your Private Label Rights content to meet your individual style (i.e. corporate logos, industry jargon to articles) and pass it off as your own groundbreaking product.

3. Combine PLR articles into reports

4.Use them as part of an email autoresponder series to lure more visitors and subscribers to your pages.

5.Submit them to article directories for maximum exposure and links back to your page.

6.You are the sole author of the work. No credit is given to its original author!

7.Pay less money for content than you would if you commissioned a professional writer.

Digging a Little Deeper -

The most important thing, when it comes to using private label content, is that you make it original. Don't just use it as it stands. Remember there may be thousands of people all using the same content. You need to stand above the crowd. So I would suggest that you spend time rewriting, and putting things into your own words and style.

The advantage you have in using PLR , as opposed to writing it entirely on your own,is that it provides you with a basic skeleton on which you can build.

*Much of the research has been done, and the thoughts have usually been put into a logical order. This can save you an immense amount of time. Often an idea will strike you while you are rewriting leading to even more content.

*Using PLR content is also a great way of overcoming writers block. How often have you sat in front of the computer not knowing what to write about? PLR articles give you a place to start, so that your time can be used profitably.

* Most PLR products have been written to fit into well researched niches, so you can usually have confidence that there is a niche out there that will be wanting to read or buy your content.

All of these things make PLR content a great boon to the busy internet marketer and content provider.

There are Resell Rights and Private Label Rights, and it's important that you know the differences. Basically, resell rights allow you to resell a product as is to earn money. You cannot alter them in any way and you have to leave the authors name and logo on it. In contrast, private label rights allow you to edit, change, and rebrand products to make them your own and create new products out of them. Let's take a closer look:

1.Unrestricted Private Label Rights - the most flexible of all rights and therefore most valuable. You can do nearly anything with these products including renaming, branding and selling as your own, editing, and bundling with other products in a package. You can also give them away, and you can sell or giveaway rights for others to resell either with master resell rights, or with private label rights. The danger with giving away private label rights is nothing prevents buyers from turning around and selling them the same day at ½ price and "stealing" your sales. On the other hand if you sell your product with Master Resell Rights you do not allow your customer to alter the product and you can add your own affiliate product links to the content, thus allowing you make money from the back-end even if your product gets sold for less thasn you would like. Products produced with resell rights can act virally to brand your name and provide you with affiliate commissions for years to come.



2. Private Label Rights - similar to unrestricted in that you can rewrite, edit, and call products your own. But usually they have some limitations like only sell above a certain price and cannot give for free. Many also ban you from selling them on auction sites such as eBay. This isn't such a problem now as Ebay have banned the selling of digital products in their auctions.

3. Master Resell Rights - Resell Rights, vs. Private Label Rights allow you to resell products but not edit them in any way. You cannot call them your own, you cannot add or edit the content. With Master Resell Rights, you can also give away the resell rights to others, and often you can give away the Master Resell Rights, allowing others to resell the resell rights.

4. Resell Rights - these are the weakest of all rights and therefore least valuable. You can only resell the product. You cannot change it in any way and you cannot giveaway or sell resell rights.

1. Normal content vs. PLR Content - What's the Difference?

Normal content can come in the form of the 15+ 500-word articles created specifcally for you by a writer hired via Elance or Getacoder.com, or content you write yourself. PLR content is content created by one webpreneur for sale to other webpreneurs so they can do whatever they want with it based on whether it has rebranding rights, resell rights, or master rights.

2. What's the magical number in paying for PLR content?

*Use the Newbie PLR Profit Formula*
Article quality + Number of people sold

Typically, PLR content with a 1000 person membership is grounds for concern. The more copies of PLR content sold, the more it will be used. However, keep in mind that the majority of buyers will NOT take action and publish these articles to their sites. Estimate that 70 to 80 percent of members (based on the ever changing internet climate and those collecting articles for other purposes) will not follow through with their content.

But, you might be thinking...

"I have 100 PLR articles that I'd like rewritten into an e-book on healthcare and I'd also like these rewritten individually as well. I really, really, really cannot write. With all the hiring I have to do, PLR content doesn't seem cheap!"

It really is. Many professional writers will rewrite content for as little as $1 per 400 words. Don't believe it? A project description by service provider 'Prince Projects' on Elance.com that read:

"Hello all -

I'm looking for a writer to rewrite approximately 500 400-500 word articles at $1 a piece to start. If everything goes well, I plan on awarding more articles. Subjects include real estate, internet marketing, health, finance, and more. Articles can be paid for on an ad-hoc basis if you wish (paid as you receive them through Paypal, Elance, etc.). My main concern is securing a writer I can work with in the long term."

It generated this response from 2 writers:

Bidder Comments: Hi. I am experienced in writing articles, proofreading and re-writing pieces. I have written a number of articles and other copywriting material. I can turn around the articles quickly, whilst still providing a high level of work. I would normally charge between $2-5 an article but I am willing to offer my services for $0.95 an article to yourselves.

Bidder Comments: Hi, I'm ----, heading a multidisciplinary writing group with perfect feedbacks so far. Kindly spend a minute reading our profile and feedbacks. We are constantly doing article rewrites for some months now. Although we usually charge US $2-3 for rewriting an article of 500 words, we are willing to do this at your price in the hope that it will be increased in our subsequent projects, if awarded.

As you can see, the first writer actually LOWERED his price from $1 to 0.95 per article on a 100 rewrite project!

*Many writers are known to lower their bids on Elance.com if subsequent work seems likely. Use this to your advantage.*

3. Since PLR articles have large portions of them which may be the same from article to article, how does that affect its placement into article directories?

To start, article directory sites hate duplicate content. PLR articles are generally a no-no for them. The majority of PLR content people do not rewrite their articles. If they do, they rewrite small portions or rewrite the entire first paragraph at most. As a general rule, rewriting 50% to 60% of the article will have your content passed into the directories.

How come this latest PLR site rejected me for membership?

Now that search engine spiders crawl through the Web searching for duplicate content, PLR membership sites have to cap the number of members to maintain exclusivity. Poorly rewritten content can get you banned from many article directory sites. As a general rule, you want as few people having access to your PLR articles as possible. However, lean with the ratios. A site that awards 200 articles to 2000 members is probably not going to affect you. Plus, many members do nothing with their content.

*Avoid unlimited PLR membership sites at all costs*

PLR products are popping up all across the Internet. Expert authors are offering alternatives to article directories by promoting articles that are keyword optimized, searched, and articles that have enough flexibility to change dramatically. Their sales pitch is always the same:

* 1000 original articles across 20 different niches written by professionals!

* Articles targeted with a magical keyword density to beat the search engines!

* A batch of 1000 fresh articles every month!

* Limited membership!

To begin, private label rights articles are one of the most popular ways of adding search engine friendly content to your websites. When hiring an Elance or Guru.com writer means dropping $600 on 60 500-word articles, to reduce costs webpreneurs may turn to these membership sites which give them hundreds of PLR articles for as little as 10 cents each.

*Fact: Many PLR article sites are OVEREXPOSED with POOR CONTENT.

Many private label rights membership websites have a cap on the amount of people who can have access to its articles. For instance, a cap of 1,500 members is intended to limit the amount of exposure its members' articles receiving, keeping search engine triggers inactivated. The problem is: many PLR enthusiasts are not *rebranding* and *reconfiguring* these articles to create an entirely new concept! At most, many switch the first few words of each paragraph to resemble something else.

The same "high quality article package" touting unlimited access to unlimited niche topics in hundreds of categories is *worthless* if you don't do one thing: *REBRAND*

The PLR Profit Formula for Rebranding PLR Content Articles:

Create a new character - "The Rich Jerk" character is a purple shade wearing, slick haired businessman in a buttoned down blue collar shirt, a white blazer, and white pants. Reinvent your main idea of the "author" behind the articles. At the very least, claim expertship.

Rewrite, rewrite, rewrite! - 50% to 60% of solid rewriting is a good idea. Many may rewrite PLR articles completely. Articles in list form (i.e. 30 Ways to Pick Up a Woman) may be converted to e-book or article format to resemble a new idea. Articles can be summarized, elongated to add new information, or made into a mini series.

At the very least -

a) Change the article's title. Pay attention to search engine optimization by adding your keyword to the title. Make it creative! "The Battle of Two Titans: Credit Cards vs. Debit Cards" sounds better than "Credit and Debit Cards Explained."

b)Rewrite the first paragraph.

Brand - A singular idea or concept that you own inside the mind of the reader.

Private label rights products, whether e-book or a set of articles, have unlimited untapped potential. There are many creative ways to approach them. Generally, the more creative you become in working with them; the stronger your brand will be. For example, one client of mine purchased e-books in bulk and hired a writer to create synopsis' of these 80-90 page e-books into 30 minute MP3s.

Marketing PLR with Multimedia - CD/DVD/MP3s



Recording your private label e-book and repackaging them into audio tutorials, courses and transcripts, is branding genius. Suppose you have a PLR e-book called '30 Ways to Seduce Women" written by a scientific researchers of pheromones and psychologists. With this, you could *repackage* and *rebrand* the e-book to produce a series of audio tutorials on "The Love Boss (you): Finding the Love of your Life," complete with a fictional character (see Rich Jerk series, one of the best selling e-books ever) and a new voice.

Burning your recorded files onto CDs/DVDs and MP3s is easy with cheap equipment, and software case to packege your product in, can easily be obtained through an office store. A cover produced for front cover graphics of your e-book, and you own logo added to brand it to your company.

Selling physical items online can now be automated using Auction Acrobat. Auction Acrobat was originally designed to get around ban on digital products that ebay imposed on it's sellers. But this software can be setup on your site too. It will automatically order the CD/ DVD from i>

Capturing the imagination of potential buyers means hooking them from the very first minute they access your page. A sales letter may do an exceptional job of selling your PLR product, but might not 'reel' them in as much as you would like. Like perfume sprayers at the department store, you have to give potential buyers a taste of your product. *Use a portion of your private label ebook content to lure readers into subscribing to an opt-in list or ezine.*

The best way to do this is to offer a free .PDF file download of the first ten pages of your PLR product on your main page. Add a 'Table of Contents' page with a powerful introduction and stop where it gets "interesting." When the last sentence of your last page urges readers to pass on to the next "How Pheromones can Attract Women" chapter available in the full-version, you've "reeled" them in.

"The Follow Up"

Creating a series of 3 follow up emails to market your PLR product and mail to your list 2 days apart with each email focusing on a different value/benefit of the product is one way to market. Instead of asking subscribers to sign up to a weekly ezine, offer a snippet or news on "Love Boss" spread out through 3 emails. One sample email may look like this:

Love Boss Newsletter #2: The Mirroring Technique Explained

LOVE BOSS NEWSLETTER, #2, 1/1/2008
A Loveboss.com Publication for the Romeos

Love advice, dating advice, and advice for men of all ages.

Welcome to this week's Love Boss Issue.

In this issue:
Special deal on full version e-book
The Mirror Technique Explained
Ask the Love Boss - 3 Questions
Love Boss now released on DVD

Special Deal on Full Version E-Book

In today's issue, we will provide a brief overview of the "Mirroring Technique" discussed in the "Love Boss" e-book (valued at $97, yours for only $29.99 as an opt-in list subscriber.) Releasing the power of your subconscious mind requires %u2026 (followed by a small "hook" on what to expect from your Love Boss e-book, with not many important details given out.)

2) The Mirror Technique Explained

3) Here, you can list frequently asked questions by love-challenged men and answer them "Love Boss" style. Remember, at this point, you've taken that ancient PLR product "30 Ways to Seduce Women" and turned it into the "Love Boss" brand equipped with its own lovable character, logo, packaging, content, formatting styles, and more. "30 Ways to Seduce Women" is unrecognizable at this point with its main idea forever rebranded.

4) Offer a free DVD (or reduced price) with the purchase of an e-book, combine it as a package, or sell it individually.

*Like screenplays and novels, Hollywood and webpreneurs loves a packaged script for maximum marketability and exposure.*

FOLLOW UP EMAILS and AUTORESPONDERS

A series of three follow up emails are great for any PLR content where you can

1. Provide a "message of the day"
2. Promote your PLR product

Here is a *Free* Autoresponder to check out:

/www.freeautobot.com">Freeautobot.com - A customized service known for its interval feature where you preset your emails to be released at a certain time or day of the week. Plus, it has no pesky advertisements like other autoresponder series.

*Autoresponder Direction*

Autoresponder readers may get a kick out of "10 Ways to Make Her Say Yes" theories and philosophies but real news is the key. Your private label product, once a mind numbing e-book retransformed into article series, CDs, and eye catching e-covers, has to generate the buzz needed to keep it afloat. One trick of the trade is to send your autoresponder subscribers to a blog. Blogs are the latest craze and spreading like wildfire. There are multimillion dollar blogs in operation, including Jossip, X17online, and other celebrity hunter sites with a passion. Although we're not paparazzi reporters, we can attract the same number of visitors. Move traffic to your blog with a message at the top of your autoresponder for maximum effect.

The Power of Social Networking

Social networking sites serve a dual role: to keep friends connected and to market, market, market. With today's top selling artists creating Myspace pages to keep in touch with fans, they use it as a tool to promote albums, airplay, and expand their networks. A Myspace.com page can direct people to your private label product. Plus, these sites have high Google page ranks which mean your own site rank can be propelled to the top of the search engines. Be careful: spamming and spreading your links all over the place will have your message ignored.

Upsells in a Nutshell

Another bona fide trick of the trade is a technique not many PLR marketers are familiar with. This trick is an upsell. Upsells are a marketing strategy that means producing a lightweight, condensed, or shortened version of your e-book or article package product where you sell it as a lower price. When this flies off the cyber shelves, you can upsell these same products to the complete version after they buy it.

Show Me How!

Access your 'Love Boss' e-book under Word, click 'Save As' in the File menu, and give it a different name. Make sure you have a copy of the original, complete file somewhere in your C drive. Have two copies: the original and this new shortened version. Since you'll be removing content, you don't want to touch the original. Once you've 'Saved As' remove about 1/3 to ½ of the e-books content and change the table of contents. You'll want to remove more important pieces of information. For example, your Table of Contents might be something like this:

Chapter 1: Intro (Change Your Mindset)
Chapter 2: Picking the Right Woman
Chapter 3: Take Care of Her by Taking Care of Yourself
Chapter 4: Pheromones (Attract Her with Testosterone!)
Chapter 5: The Mirroring Technique
Chapter 6: Arab Mating Techniques
Chapter 7: Icelandic Romance

Although your new version will have lesser content, you want it to have enough to entice the reader into considering the upsell. Stopping at Chapter 5 with a powerful introduction and themed chapters should be enough to lure.

*Shorter versions of your PLR content can lead to cheaper but steady sales.*

WORK YOUR SALES LETTER TO REFLECT THE SHORTER VERSION & CREATE AN UPSELL SALES LETTER

Like the shorter version, remove important bulleted points in your sales letter and only add information that is in the shorter version.

*A new upsell sales letter works best on auction sites on Ebay where you auction off your shortened PLR content version for $14.95 and give the option of buying the full e-book for 5 dollars more. Throw down a $34.99 figure as the cost of a 'full version' to make customers believe they are getting a bargain.

*LAUNCH THOSE SALES WITH VIRAL MARKETING*

Word-of-mouth continues to be one of the most genuine marketing tactics on the Internet today. Like clients who recommend their hairstylists to friends, that hairstylist develops a clientele list worth dying for. What drives those customers back again and again? Quality PLR content!

Viral marketing is the online version of word of mouth advertising. Every person "in the loop" with your clients becomes a potential customer. Soon, those loose words will penetrate the Internet scene like a friendly poison. How do we go launching an effective viral marketing campaign? Here are some top suggestions:

Purchase 6000 PLR articles for only $6. These deals are being widely circulated throughout the Internet. On top of it, you get 33,000 e-books and a vast library of templates all in one zip file. Using these PLR products, pick out some neat information, organize topic documents, and turn them into a short e-book. Saturate it throughout the 'Net through discussion board signatures, autoresponders, and submit your rewritten PLR content to article directories to boost your name in the search engines and as a credible expert. Little by little, the PLR community will recognize you and you'll be better prepared to launch another PLR product in the future to much success.

Submit to Article Directories

Article directories are the bread & butter of the Internet. These extensive content libraries hold articles written by thousands and thousands of niche marketers and article writers looking for exposure to their websites. Through a simple "by-line" on the bottom of each article submitting to directory giants such as ezinearticles.com and directorygold.com, readers can be linked to your page after impressing them with your content. What content should you use for submission to the directories? Three words %u2026

*PLR CONTENT REWRITES*

With a 1000, 2000, or 5000 PLR article package, you can rewrite (remember the 50-60% golden formula of rewriting) as many articles as you'd like on the subject your PLR product is revolved around. PLR content files are divided into numerous categories from internet marketing to cooking Jamaican food. Pick and choose your most relevant articles, rewrite, and submit it to article directories with your by-line on the bottom. Here are a few of the most popular article directories on the 'Net today:

Articledashboard.com