Product Launch Formula 2 News

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Jeff Walker & the Product Launch Formula 2.0

The pre-launch of the last Product Launch Formula coaching started on April 6th 2009 with the launch itself on April 15th. Product Launch Formula can only be bought during an open launch period.

It is not yet known when it will be next available but there are rumours that Product Launch Formula will open again in November 2009.

Jeff Walker has started a launch to train people to become Product Launch Managers and you will see details below.

This page is a step by step guide to how Jeff Walker executed the full launch of the Product Launch Formula coaching in March 2008.

It is a free lesson in how to launch a new product with the videos and emails Jeff Walker has used.

The process was so compelling that I bought Product Launch Formula 2.0 - and what a training product it is.. Extremely extensive and massive.

The Product Launch Formula can be used for any product launch.

There are links scattered throughout this Squidoo lens to the Product Launch Formula but a Squidoo policy change that limits outgoing links has caused me to take many away so you can't see the PLF promotion in its full glory.

How Long Will The Product Launch Formula Be Available For?

Product Launch Formula 2.0 sold nearly 2.000 copies in March 2008 - in just 34 hours.

Product Launch Formula 2.1 was made available again in November 2008 for about 500 to 600 members - that's all Jeff said he wanted and again sold out very quickly.

Product Launch Formula 2.2 was available for 34 hours before Jeff Walker took the sales letter down.

The first Product Launch Manager training (a $25,000 seminar) sold out in less than one hour.

As you can see from Jeff Walker's own record, the Product Launch Formula works.

Product Launch Formula is currently closed (April 22nd 2009) and Jeff Walker is being coy about when it will open again but rumours are that it could be back in November 2009. My advice is that if you want to buy Product Launch Formula, show him the pent up demand by joining his list.

Joining Jeff's list should also give you access to some of the free product launch content which will help if you need to do a launch before it is next available.

"The Product Launch Formula is the most powerful recent innovation in marketing tactics"

Product Launch Formula Relaunch Date Unknown 

If there is enough sign of demand, I would hope that he has the time and inclination to do another mini-PLF launch.

The latest rumour is November 2009.
Sign up for launch details
Sign up to Jeff Walker's Product Launch Formula list and make sure that you have the benefit of watching the full launch process.

Become A Product Launch Formula Manager 

On May 15th 2009 Jeff Walker announced his plans to train certified Product Launch Formula Consultants and Managers.

The Product Launch Formula is an extremely successful technique for creating money and the training/coaching is very extensive.

But some people with product launch opportunities and ideas don't want to do the work themselves. They don't want to spend the time learning the Product Launch Formula and they want to apply the ideas - what they want is a done for you service.

It's a natural human emotion.

What is better than lots of money?

Lots of money you don't have to do much for in terms of time or energy.

And that is where the certified Product Launch Managers and Consultants come in.

Jeff is saying he will train people to be able to implement his launch techniques and offer their services to people with small and medium launches.

Jeff Walker is already involved as a consultant in some of the biggest launches but his fee expectations are huge and most people couldn't afford to hire him.

But they could afford a certified Product Launch Manager whose remuneration is tied into the success of the launch.

Product Launch Manager Training - Video 1

Signing up will get you access to all four videos that Jeff is releasing to promote the Product Launch Manager program.

Latest Internet Marketing Launches 

Here is the scoop about a few major Internet marketing launches currently happening.

It is always worth closely watching what these top gurus do.

At Last You Can Get Advice From The Top Business Experts...For FREE

The biggest launch on the agenda at the moment is the work Rich Schefren and Jay Abraham are doing with the League Of Extraordinary Minds (my blog) or sign up to watch each step of the product launch (affiliate link).

I have also created a Squidoo page for the League of Extraordinary Minds

To demonstrate the power of a product launch, over 27,000 entrepreneurs signed up for this within four days of the pre-launch starting.

Sign up and watch the entire launch process and learn while it happens.

If you are a fan of Jay Abraham, and I have never known anyone with a better mindset for finding and exploiting opportunities for profit, the bonus offer for the mp3 copies of the recordings is stacked with bonuses and is great value - see League Of Extraordinary Minds Bonus

Stomping The Search Engines? It is BACK and only $1 

Jeff Walker worked closely with Internet training company StomperNet on the biggest Internet marketing launch ever - the StomperNet Membership program.

On September 3rd 2008, StomperNet launched Stomping The Search Engines 2 as an incentive to try their new monthly journal The Net Effect.

It is now back and launched with a free SEO training course - SEO Training. At the end you receive an offer to buy Stomping The Search Engines and the Net Effect or you can cut out the free course and go straight to the sales letter for Stomping The Search Engines
Stomping The Search Engines 2 Review
This is my extensive pre-launch review of Stomping The Search Engines
StomperNet Membership
In September 2009 StomperNet opened up full membership of StomperNet at a very special price and although it goes against the idea of product launches, I am pleased to report that they have decided to leave it open for new members to join when they want.

If you are serious about Internet marketing, you won't want to miss this one.

The Contents Of My Product Launch Formula 2.0 Page 

This has developed into a very large Squidoo lens so I have added the table of contents to help you quickly find what you are looking for.

Just click on the item in the list you are most interested in and you will be taken straight to that section.

The Original Product Launch Formula Has Been Withdrawn 

Jeff Walker launched the Product Launch Formula in October 2005 and it has been a major success but a few weeks ago (February 2008) Jeff pulled the original Product Launch Formula off the market for one very good reason.

Product Launch Formula 2.0 started its pre-launch on 28 February 2008 

That's right the new, updated and improved version of Product Launch Formula 2.0 started its pre-launch on 28 February.

What does that mean for you?

A chance to get some great information for free and perhaps even more important a masterclass from the recognised leading expert in how to launch a new product.

Jeff Walker has become the expert in product launches but in the last two and a half years since the original Product Launch Formula was released he has learnt a lot and the world has moved on with the development of Web 2.0.

So Product Launch Formula 2.0 reflects all the new learning and will help you to use the new phenomenon of social media to launch your new products.

Rich Schefren, one of my heroes, described the original version as "the most powerful marketing strategy I've ever come across" when he introduced Jeff Walker at the Strategic profits conference in July 2007.

So just imagine how good the new, improved version must be.

Link to the Product Launch Formula 2.0 

This is a great opportunity to be able to watch the recognised expert or maven in new product launches conduct a masterclass as he launches the new, improved Product Launch Formula 2.0.

Don't miss out on this opportunity if you have any interest in launching new products. Watch the video and make sure that you sign up to keep up to date with the launch. You don't want to miss a vital step and Jeff is even promising to send you his Product Launch Blueprint for free.
Product Launch Formula 2.0
Sign up and watch the master in new product launches give a masterclass in how to launch a new product.

What is The Product Launch Formula? 

Jeff Walker has clarified exactly what the new Product Launch Formula 2.0 is during his Q&A video.

It's a 5-week online coaching program which will help you launch a successful product regardless of your niche or experience level.

There will be focused curriculum each week which I believe will be very intensive. Q&A sessions, hot-seats as Jeff takes people on the course and gives them focused attention both to help them and to provide a learning experience for the people not ready and videos.

There will also be the chance to watch Jeff work on a big $1 million launch and as they always say, much more.

Each week will focus on a different aspect of the product launch formula.

If miss a week it will all be online and fully downloadable so even if you can't keep up with the schedule, you will get to share in everything that is going on.

Who Benefits From The Product Launch Formula? 

  1. The rich and famous Internet millionaires
  2. Business consultants and business coaches
  3. Dentists
  4. Health food suppliers and raw food suppliers
  5. Personal trainers
  6. Massage therapists
  7. Anyone launching a new product
  8. Dating
  9. Wooden dolls
  10. Chiropractors

Big Launches From Tiny Lists 

I thought you would like to see the recommended promotional email as part of the masterclass.

Last month was crazy... my inbox was STUFFED with all kinds of promotions for those big MEGA-LAUNCHES.

I'm sure all those guys made a million bucks with their launch.

But the thing I keep wondering is what happens to the little guy? Can just plain regular folks win with those kinds of launches?

Well I just saw a short video that gives the FINAL answer on that question. And I have to admit, I found it really shocking.

I mean a guy with a crazy obscure niche going from the food stamps line to a six figure income?

Go watch the video now:

Product Launch Formula (link removed to comply with Squidoo rules)

But before you go... one more thing: you don't need to enter your email address to see the video - it's completely free. But MAKE SURE that you do enter your email address anyway... the follow up "case study" is going to be even better than this first video.

Product Launch Formula

How can you resist? I know I can't.

From Food Stamps to Six Figures... 

This is the second email to promote the Product Launch Formula

You know how they say truth is stranger than fiction?

I just saw a video about a guy that went from being on Food Stamps to making a six-figure income in his Internet business.

Go check out the video now, there's nothing for sale:

Product Launch Formula

This is an amazing "Case Study". It was put together by Jeff Walker, who is pretty much the leader when it comes to putting out pure content Case Studies.

This video is COMPLETELY free... but you should definitely subscribe to Jeff's list - because he has more full length non-guru case studies to send you.

And the really cool thing about those case studies is that you can learn first hand how to apply it to YOUR business.

So go watch the video and then subscribe to Jeff's list:

Product Launch Formula

best regards,
Paul Simister

P.S. Food stamps to six figures is cool... but that's just one of the amazing non-guru case studies in the video. How about a list to 312 people that generates way more than five figures?

Go watch it now

What You Will Learn From Watching The Product Launch Formula 2.0 Video 

After a brief mention of the millionaire Internet launches, the focus is on the small launches.

The first story is about John and his medicinal herbs and plants business. He invented a board game and with hope marketing he sold less than $400 worth.

With boxes stacked throughout his house, he had to do something.

He bought the original Product Launch Formula and put it work within days and his re-launch attracted $20,000 of business.

Jeff then runs through a list of some of products launched with Product Launch Formula.

Then he tells the story of how one person with a list of 312 people, launched a product which generated $7,000 on Day 1 and now has recurring income of $60,000 per year from this product.

Jeff then takes you through his history of launches from the humble beginnings of $1,600 in his first launch to launches that generate millions.

The Second Product Launch Formula Video Was Released March 8th 2008 

In this video Jeff is going to explain the "Horizontal Helix" which is good because I haven't got a clue but Jeff promises to teach you and me how to use it in the video.

The second video is here:

Product Launch Formula Horizontal Helix

The 24-minute video shows how John went from dead-in-the-water up to a $20,000+ launch PLUS $3,500 a month.

If you opt-in you will get access to part two, which is an additional 23 minutes that show how John took his business up to six figures.

You actually get access to the full, nearly 48 minute video so it is easier to opt in and watch as much as you want.

What's a Horizontal Helix? 

This is the recommended email to introduce the second video.

This is crazy...

Last week, I sent you a link to Jeff Walker's newest video about product launches...

You saw that, right?

I certainly hope so, because he just released a new video, and this video blows this thing wide open.

John when from food stamps to six figures using a brand new product launch method called the Horizontal Helix.

Yeah, I know. Sounds kinda techy. But then I watched the video. And I gotta tell you... this whole thing is as far from techy as it gets.

In fact, it's so freakin' simple, you'll smack yourself on the forehead because you didn't think of it first.

Go check it out now - it's free and you don't even need to give your email or anything...

Discover the Horizontal Helix

IMPORTANT: like I said above - you don't have to enter your email or anything... but I think you're crazy if you don't go ahead and subscribe on that page. Because there's a super-ninja part 2 of the video that you don't want to miss.

Here's the link again:

Discover the Horizontal Helix

best regards,
Paul Simister

P.S. I love this case study, because it shows that the "little guy" can still crush it using simple product launch strategies.

And what's even more sweet about this video is that you can take this same strategy and use it in your own niche.

Don't miss it:

Why You Should Watch The Horizontal Helix Model From The Product Launch Formula 

The horizontal helix is a method for launching an entire business based on multiple launches building a staircase of revenue, getting higher and higher after each launch.

This case study is based on John Gallagher and his website www.learningherbs.com which is about educating people about the benefits of the different herbs.

This particular product launch is based around an educational board game.

John designed the game, ordered multiple sets which filled his house, launched it on his website and very little happened.

Under pressure from his wife to do something about the boxes, he ordered the Product Launch Formula and learnt how to launch the product properly.

The video basically consists of an interview with John with Jeff Walker adding points of clarification.

One essential point is that a list of buyers is 10 to 20 times more valuable than a list of prospects.

To get the second part of the case study you do have to enter your email and you will be taken straight to the next video.

One little niggle is that the second video repeats the content from the first so I recommend entering your email address and going straight to the full video.

When I watched, there were already 158 comments that had been made saying what a great and inspirational case study it was and this was in less than 24 hours of the email going out announcing it.

Are You Launching Products...Or Launching Markets? 

So here we have the third video in the Product Launch Formula 2.0 launch and this time we have a Jeff Walker talking to famed Internet marketers Frank Kern and Eben Pagan.

The advice from the inside track is to just sign up and get access to the full video.
The "Lost" La Jolla Tapes
If you are old like me, you will remember the fuss Bob Dylan's recording with The Band at Big Pink caused which were eventually released as the Basement Tapes album. The Lost La Jolla Tapes might not become so famous in the world but in the Internet marketing world, the geeks are asking "Who is Bob Dylan...?"

The Ultimate "Guru Brain Dump" 

Here is the promotional email for the third Product Launch Formula 2.0 video. I told you this was going to be an interesting launch didn't I?

Don't know about you, but I can get REALLY sick of all the email I get about these big product launches.

However, sometimes you can get really cool free content. And I've got one for you that REALLY rocks. Check this out...

It's a 75-minute free video with Jeff Walker, Frank Kern, and Eben Pagan. I guess they got together at some beach house and shot this pure content video.

It's for Jeff Walker's new Product Launch Formula 2.0... I don't know how he convinced Kern and Pagan to shoot this video... because it's nothing but a huge content-dump. These guys covered stuff that I've never heard before (and that I will be putting to use pretty much immediately).

Go check out the video here:

Product Launch - The Lost La Jolla Tapes

One more thing... you get a short video there, but you have to opt-in for the full video. Be sure that you do, it's worth it. This full video rocks.

Here's the link again:

Product Launch - The Lost La Jolla Tapes

best regards,
Paul Simister

P.S. One thing they talk about, which they call "the secret leverage point"... is how to get partners REALLY jacked up to promote your stuff:

Product Launch - The Lost La Jolla Tapes

Learn From The Master... Free 

This is the next email to encourage you to check out the launch process

Hi

OK, you don't get this kind of chance very often...

You've probably heard about Jeff Walker - he's the guy who basically created the entire Product Launch phenomenon.

In other words, he's the guy you can blame for all those emails pouring into your inbox every time there's a big launch.

That stuff just didn't even exist before Jeff invented it and started teaching people how to do it.

But you probably already know all of that.

Here's something new, and this is where you can get a world-class education for free. You see, Jeff is getting ready to roll out the 2.0 version of his Product Launch Formula course.

And he's using all his Jedi mind tricks to do it... which gives you the PERFECT opportunity to watch exactly how he does it.

You're basically going to be watching a master at work, and it won't cost you a penny. Here's the link:

Product Launch Formula

Be sure you opt-in at that page, because this is just the start - you are going to want to watch his entire sequence...

Normally when Jeff does a launch, he's completely behind the scenes... you don't know that he's the one pulling the strings. This time, however, you know this is a "Jeff Walker Launch" from start to finish - so you can study it carefully.

Here's the link, go check it out now:

Product Launch Formula

best regards,
Paul Simister

P.S. One thing you might not know... those product launches work EVEN BETTER in little niches than they do in the "Internet Marketing" niche. In fact, Jeff makes exactly that point in his first pre-launch video:

Product Launch Formula

Product Launch Formula 2.1 & 2.2 Is Free For People Who Bought Product Launch Formula 2.0 

Before the launches of Product Launch Formula 2.1 and 2.2 Jeff Walker made it clear to his Product Launch Formula 2.0 clients that the upgrade to 2.1 & 2.2 would be free.

That shows what kind of man Jeff Walker is with a determination to play it straight with clients and over-deliver.

Be Prepared For A Massive Program

The Product Launch Formula is massive with a stack of resources as Jeff takes you through the launch process step by step.

In some ways it is too big and even now in November I haven't gone through all the 2.0 content (e.g. videos of a PLF conference) let alone looked at the original PLF DVDs I received as a bonus.

Keep Up With Jeff

If you are ready to do a launch (and my plans were postponed but I am now working on another), keep up with Jeff, submit your home work, ask questions on the coaching calls and try to get on a hot seat. The more interaction you can have with Jeff, the better.

If at all possible work at Jeff's pace even if your actual launch is delayed for a while.

I was too passive because I was on other coaching programs at the time. My mistake so concentrate on Jeff. He tells you all you need to know and more.

Product Launch Formula Blueprint 

Jeff Walker has now finished his video of the Product Launch Formula Blueprint
Product Launch Formula Blueprint
In fact it is two videos but Jeff will explain how the Product Launch Formula was developed and teach you how the Product Launch Formula works.

Even better you can download the videos to watch again and again although they are very big files.

For example Jeff gives you his alternative approach to a 30 page sales letter that 99% of people aren't going to read.

Video 2 of the Product Launch Blueprint is outstanding as Jeff really explains the process in much more detail than I was expecting.

If he is prepared to give this much away free, imagine how good the whole Product Launch Formula must be.

Sideways Sales Letter 

This is the first email copy to encourage people to view the Product Launch Blueprint video

Have you ever heard of a "sideways" sales letter?

I know it sounds strange, but I'm thinking there could be something to it.

I wouldn't have thought so until I saw Jeff Walker's product launch blueprint video:

Product Launch Blueprint

It's a free video, and you don't have to put in your email address or anything.

But you're going to want to "subscribe" on the site to get the SECOND part where Jeff walks you through his famous mindmaps.

A "sideways" sales letter... I know, sounds weird.

But the way Jeff explains it... well it makes a lot more sense. And I gotta admit - getting a look at his Product Launch Blueprint was REALLY cool.

Here's the link:

Product Launch Blueprint

best regards,
Paul Simister

P.S. Ever heard of "hope marketing"?

No, it's not the name of a new character on your favorite soap opera. It's what most of us are doing these days. And we're failing miserably because of it.

Jeff talks about that stuff too. Check it out:

Product Launch Blueprint

The "Hope" Marketing Myth 

This is the second suggested email to encourage people to see the Product Launch Blueprint.

How many times have you whispered these words to yourself as you released a new product?

"Boy, I hope this works..."

Yikes. Guilty here. Big time.

Truth is, sometimes we rely on hope more than proven tactics. And the result? Dismal sales, increased frustration, and a "this internet marketing stuff doesn't work" mentality that will eventually make you give up entirely.

But what if there was a proven way to release a product that virtually guaranteed success?

And what if this system would work in any niche, for any product, in any country in the world?

And what if the guy who created it just HANDED you the durned thing--right now--instead of asking for a small fortune?

Oh baby, are YOU in for a surprise....

Product Launch Blueprint

In this free video, Jeff Walker opens the vault to reveal the insider secrets of his Product Launch Formula...

You'll discover:

--How turning your sales letter "sideways" gives you the blueprint for a successful product launch

--Why "hope marketing" doesn't work--and how to avoid it forever

--The hidden gold mine of "stacking" your launches

--Jeff's personal step-by-step process for creating a million-dollar launch

All this and much more.

This is the good stuff, folks...actionable strategies and tactics you can take and apply to your own launches right now. And Jeff's handing them to you on a silver platter.

Product Launch Blueprint

See you there...

best regards,
Paul Simister

P.S. Did you know that Jeff's Product Launch Formula has been directly responsible for more than $100 million in launches since its release in 2005?

It's true--$103 million to be exact. And counting.

Why? Because it WORKS--plain and simple. If you apply Jeff's principles and follow the blueprint, then it's practically a can't miss situation.

And guess what? He's handing you the blueprint right
here.

And it doesn't cost anything. It's free.

Product Launch Blueprint

Video Of Jeff Walker Explains The Product Launch Formula At The Strategic Profits Conference 

Jeff Walker was one of the star presenters at the Rich Schefren / Strategic Profits conference in Florida in 2.0.

This is a chance to see part of Jeff's presentation as he explains why a product launch is like a horror movie.

The tension builds and builds. Great stuff.

Jeff Walker at Strategic Profits

Jeff Walker at Strategic Profits

Runtime: 493
6022 views
1 Comments:

curated content from YouTube

From Zero To Six Figures With No List 

This video is a case study of Todd Brown as he launched into a new niche with no list, no website, no partners and little knowledge of the market.
The No List case study
Was Todd Brown successful? You bet he was.

Why You Should Watch The No List Video 

Here is the recommended email to promote the No List video.

Lately, there's been a lot of questions about Jeff Walker's Product Launch Formula...

Is a big list required?

How much money do you have to spend?

How long does it take to launch a product?

Does it have to be a niche you're familiar with?

How much can you make on your first day?

Well, this video answers each one.

And THEN some.

Product Launch Formula

In this one-hour-plus video case study, Jeff talks with internet entrepreneur Todd Brown, who went from zero to a full-blown six figure business with just one product launch.

Did you catch that? ZERO---->SIX FIGURES

And here's how he did it.

Product Launch Formula

Now Todd wasn't a complete beginner, but this was a new niche... he had no list, no web site, no partners, no contacts, and no real knowledge of the market.

But six weeks later he had a serious business. This is an amazing Case Study...

Product Launch Formula

One more thing... you can watch the entire video for free. You don't even have to give up your email address or anything.

But you SHOULD go ahead and subscribe to Jeff's stuff - because he has a bunch more AMAZING videos that you will get for free.

best regards,
Paul Simister

P.S. The first day of Todd's launch, he made over $7,000.

Oh, and did I mention that's RECURRING monthly income--not just a one shot deal?

You gotta hear this...

Product Launch Formula

The New Product Statistics Are Horrible 

Did you know that launching a new product is one of the riskiest things you can do?

It offers exceptionally high rewards to the successful but a failed launch swallows up time, effort and money and lowers your motivation to try it again.

There are two vital aspects:

1. The solution to the problem - is it a great new solution to a common problem people will spend money to fix?

2. The product launch process - and that is where Jeff Walker's Product Launch Formula excels.

According to the Harvard Business Review in 2004, only 1 in 10 new products are considered to be successful.

Your New Product - Blue Ocean or Red Ocean 

In a great book "Blue Ocean Strategy" (see below) there are some statistics that look at the difference in launching in an existing highly competitive market (the red ocean) and launching into a new uncontested market (the blue ocean).

86% of new products studied were launched into the red ocean and created 62% of the increased revenues seen and 39% of the increased profits.

14% of new products launched created 38% of the extra revenue and a whopping 61% of the extra profit.

In products to profits ratio that is the difference between 0.45 and 4.36 so effectively products launched into blue oceans were nearly ten times as effective in increasing profit.

Blue Ocean Strategy is available from Amazon 

A great book for any innovative, customer forcused entrepreneur (what I call an custompreneur).
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by: W. Chan Kim, Renée Mauborgne

Amazon Price: $19.77 (as of 12/01/2009) Buy Now

Success Stories For The Product Launch Formula 

Imagine making $140,000 from an email list of just 800 people?

That's what Jane Savoie did in the horse dressage market.

Jeff Walker has plenty of other stories of every day people making enough money to change their lives.

Have You Used The Original Product Launch Formula? 

It would be great if you could pass on your experience of the original Product Launch Formula.

submit
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WARNING! Don't Buy The Product Launch Formula If Your Product is Not Up To Standard 

As I learn more about the Product Launch Formula, both in terms of what I read, the video case studies from Jeff and the big Internet Marketing launches I've analysed, I have realised just how powerful these techniques can be.

Jeff draws on Robert Cialdini's work on persuasion and influence but the problem is it can be manipulative.

If you product is not up to standard, I urge you to forget about the Product Launch Formula and find ways to improve your product.

A "successful" launch of a poor product is bad for the customers who buy and could tarnish your name and reputation indefinitely.

Social media sites are just too powerful. While they promote the good, they can severely punish poor quality, the badly put-together, the scams and rip-offs.

If you have any doubts about the intrinsic value of your product and can't back up your claims with genuine case studies and testimonials, then please, concentrate on improving your product.

So Just When Is The Product Launch Formula 2.0 Available To Buy? 

This is part of the tease and the process.

The intended launch date has been postponed as Jeff has more great material he wants to share with us first.

I don't think we can complain about that. The more free material and success stories we have about launching products and businesses the better.

Jeff has announced the date of the launch in his Product Launch Blueprint video (at the end of video 2)and it is...

Thursday March 27th, 2008

It is bound to be a big success so it will interesting to see what bonuses or price savings there will be for the fast movers.
Product Launch Formula
I recommend that you sign up to the Product Launch Formula email list to keep up to date with what is happening.

Product Launch Formula Launches March 27th, 2008 at 2:00 pm EST 

The Product Launch Formula is being released on March 2007, 2008 at 2:00 pm EST so in proper UK time that is 6:00pm at night.

There is currently a 4 hour time difference between the UK and USA

You can check your times to US Eastern time here

http://www.timezoneconverter.com/cgi-bin/tzc.tzc

Now here is the heads up.

Instead of just having a bunch of CDs & DVDs and reading material, this version of the product launch formula is a coaching program.

Time is limited and so are numbers.

Jeff is only going to have the launch open for just 24 hours and may be even less time than that. In some emails I have seen speculation that it may be fully booked in seven or eight hours.

This isn't going to give you much time to make the buying decision so I recommend that you go back and watch all the key videos again.

The Product Launch Formula Offer 

Included in the Product Launch Formula offer are:

1. The five weeks of video training

2. A swip file collection of all the emails, blogs etc from 5 launches generating over $10m

3. 5 Q&A sesions with Jeff

4. Rapid fore hotseats where Jeff will spend 20 minutes advising on your launch while others watch and learn

5. Watch Jeff work through a major launch (agreement not finalised)

6. The full blown PLF 2.0 case study as Jeff explains what he did and why throughout the Product Launch Formula promotion

7. Transcripts of every training module

8. 60 day access to the PLF Inner Sanctum

9. The complete Jeff Walker presentations from his 2007 Product Launch Live Workshop

Early bird bonuses

10. The original Product Launch Formula box set

11. Membership of a PLF mastermind group

As you can see, there is a lot included.

Product Launch Formula A Massive Success Despite The System Crash 

Demand was so high that within minutes of the Product Launch Formula 2.0 being released their system crashed.

Yes I know this is often marketing hype but this time it is true. I was in mid transaction after entering my credit card details but before receiving the confirmation order.

The system was down for 35 minutes but even then it took me a few more tries to get the sales letter and order page loaded.

But now I have my copy and I'm ready to learn more of the Product Launch secrets.

Despite this the launch has been a massive success and was withdrawn from the market at midnight EST, just ten hours after it opened.

Product Launch Formula To Reopen 

My grapevine says that the Product Launch Formula will reopen briefly this week but if you want to buy, you will have to be quick.

The coaching program is starting on April 7th.

I recommend that you follow the links above and sign up to make sure that you receive the email from Jeff Walker.

Working With Affiliates Behind The Scenes 

Wow Jeff Walker is seriously connected and he has been having the big guns of Internet Marketing help promote his launch like Rich Schefren, StomperNet, Frank Kern, Mike Filsaime, John Reese, Nitro Marketing and many more.

I can't claim to be able to compete with the massive lists of these people but it has been fascinating watching how Jeff has worked with has affiliates.

I was lucky in that I only became an affiliate shortly before the Product Launch Formula 2.0 was released but I was able to watch it all from the beginning.

Jeff has kept the affiliates informed every step of the way and as you can see above, has provided great copy for his affiliates to use as each new video came out.

Knowing what the "official" copy was meant that it was intriguing to see who used it and who preferred to plough their own path.

It is virtually impossible to keep a close relationship with all these Internet Marketing gurus so endorsement from your favourites is important. It did mean that if you were on many lists, you were receiving email after email telling you that the launch was happening which did start feeling like hype.

Introducing the Product Launch Formula Review 

One of the ways I earn my money is by investing in and reviewing business development products like the Product Launch Formula.
Product Launch Formula Review
Read my review of my thoughts and progress as I work my way through the Product Launch Formula.

"Make your product launch irresistible with an irresistible offer"

Is Your Product Launch An Irresisitible Offer? It Needs To Be. 

Jeff's Product Launch Formula will help you build buzz and anticipation in your crowd of followers but your offer must still be irresistible.

If you have followed a launch, been interested and then walked away because the price was too high or you weren't sure what you were getting for your money, you will know the losses a poor offer can cause.

I recommend that you take advantage of the opportunity to get Mark Joyner's best selling book "The Irresistible Offer" free of charge. The upsell training course is good and also gives you a bonus Viral Marketing course but do get the book - reviewers at Amazon.com love it - and it complements the Product Launch Formula well.

You may also be interested in Mark Joyner's legendary book Mind Control Marketing as much of the Product Launch Formula works on the mind to want the product before it is available.

What's Next For Jeff Walker? 

It seems that the launch of the Product Launch Formula 2.0 has been a major success so what's next for Jeff Walker.

Well first he has a coaching program to deliver starting April 7th.

Next he will keep working on a one-to-one basis with the major launches. If you have a multi million dollar project happening it would be crazy not to involve Jeff Walker.

For the rest of us who think in terms of five and six figure launches, I am sure that there will be another opportunity to learn the secrets of the Product Launch Formula as it continues to develop.

Do You Like My Product Launch Formula 2.0 Page? 

I thrive on feedback so love it or hate, I would appreciate knowing what you think.

If you love it, please go back to the top of the screen and highlight the appropriate number of stars you think this page is worth.

If you hate it, let me know how I can make it a better resource for people launching new products with Jeff Walker's Product Launch Formula 2.0.

Are you watching the launch? What do you think of the videos and case studies as a learning experience.

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Any Other Questions About The Launch Of The Product Launch Formula 

I have tried to keep you updated with the launch as it occurred but in the last 24 hours before launch, it did get very hectic.

I decided that I wasn't going to be able to keep updating this Squidoo lens so if you have any questions about the launch that you think I can answer, please email me at paul@plancs.co.uk.

I'll either send you a private email back or update this page.

The number of hits to this page has been incredible and it just shows the level of interest Jeff Walker created in the PLF 2.0.

How Joining Simpleology Can Help Make Your Product Launches More Effective 

If you want to have a product launch, whether you have bought the Product Launch Formula or not, I want to introduce you to Simpleology.

Simpleology is the training company created by Mark Joyner, known as the Godfather of Internet Marketing. Mark has taken one step away from Internet marketing in that he is taking a much broader view of his business.

His book, The Irresistible Offer should be required reading for anyone wanting to do a product launch and Simpleology has an excellent time management course - an essential skill to help you get through all the work.

You can join Simpleology, get the Irresistible Offer and the time management course all for free at this link. Do it now - I am confident that you won't regret join Simpleology as it will help your product launch.

Please Remember To Rate This Lens About The Product Launch Formula 

Please highlight the number of stars at the top of the page you believe this page is worth.

It helps the goods lenses to be found by other people and banishes the bad lenses into obscurity.

If you like the page then please also add it to your favourite bookmarking site.

Follow me on Twitter 

Twitter is hot for 2009.
Paul Simister
News about small business, internet marketing and some personal interests.

Disclosure - Jeff Walker & Product Launch Formula 

I am an affiliate for Jeff Walker and the Product Launch Formula and that means that if you buy after clicking through from one of my links, I will earn a commission fee for the introduction.

I bought Product Launch Formula 2.0 and since then Jeff has given me and his other PLF customers free access to PLF 2.1 and PLF 2.2. Jeff was also kind enough to send me a very nice hamper for Christmas.

Please assume that I am an affiliate for other programs mentioned on this page and that I will gain if you buy.

 

Business coaching to help entrepreneurs and owners of small businesses to find hidden profit.
Business Coaching blog - packed with information and tips. It is also the gateway to more specialised blogs.

Your Profit Coach is a trading name of Planning & Control Solutions Ltd, a company registered in England No 3897173
Registered office, 17 Beachburn Way, Handsworth Wood, Birmingham, B20 2AU, United Kingdom

Paul Simister can be contacted by:
telephone on 44 (0) 121 554 4057 or
email paul@plancs.co.uk

by Your_Profit_Coach

My name is Paul Simister and I help entrepreneurs and small business owners to build a bigger, better business with more profit.

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