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Product Launch Formula 2.0

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 7 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #365 in Business, #6909 overall

Rated G. (Control what you see)

Jeff Walker & the Product Launch Formula 2.0

 

A step by step guide to how Jeff Walker is launching the Product Launch Formula. This is a free lesson in how to launch a new product with the videos and emails Jeff Walker has used.

I was introduced to Jeff Walker's Product Launch Formula through the master internet marketers like Rich Schefren, Stompernet and Frank Kern.

But I don't want to give you the wrong impression.

The Product Launch Formula can be used for any product launch so please don't think that this only applies to Internet millionaires.

It all starts with this link Product Launch Formula and when you sign up for this first video, you will get access to all the following videos.

The Product Launch Formula 2.0 is now closed but my grapevine.

The server crashed within minutes of the launch and his staff were swamped by questions so it has taken some time to get through the backlog.

I recommend registering your email to hear when Jeff is going to open it up again or release another format of the Product Launch Formula.

Are You Ready To Stomp The Search Engines? 

Jeff Walker worked closely with Internet training company StomperNet on what is believed to be the biggest Internet marketing launch ever - the StomperNet Membership program.

On September 3rd 2008, StomperNet launch Stomping The Search Engines 2.
Stomping The Search Engines 2
Stomping the Search Engines was the SEO training product which started to build the StomperNet reputation back in July 2004.

The new version is released on September 3rd 2008 - be ready to have your search engine optimization skills expanded so you too, can stomp the search engines.

Missed The PLF Launch? Try The Nitro Blueprint System 

Did you miss out on the Product Launch Formula launch, either because it closed before you could order or because at $1,997 it was outside of your budget?

If so and you have an information marketing business or want an information marketing business, then I recommend that you investigate the Nitro Blueprint System.
Nitro Blueprint System Sales Letter
This is a complete system for launching an Information Product Internet Business from scratch with Nitro Marketing's proven 10 step process.

While the focus is on information marketing, I know that many of the strategies and tactics are just as valuable for other types of business wanting to make more money from the Internet.

I also know that Information marketing is a great way to sell all kinds of products eg "The 17 Issues You Must Consider Before Buying A Garden Shed." People love information which helps them to make the right buying decision.

The initial squeeze page is a little forbidding but it will take you to the sales letter and an introductory video.

So are you ready to learn the 10 Simple Steps That Create Your Own Full-Time Online Income While LOVING What You Do.
Nitro Blueprint System Review
I have been trialling the Nitro Blueprint System as I create my "Business Development Advice" business.

This is a site which reviews the business development products I buy and test while I am also developing my own Internet based coaching program.

The Business Development Advice blog has a series of reviews for the Nitro Blueprint System as I work through the steps although these are presented in reverse order.

The Contents Of My Product Launch Formula 2.0 Page 

This has developed into a very large Squidoo lens so I have added the table of contents to help you quickly find what you are looking for.

Just click on the item in the list you are most interested in and you will be taken straight to that section.

The Original Product Launch Formula Has Been Withdrawn 

Jeff Walker launched the Product Launch Formula in October 2005 and it has been a major success but a few weeks ago (February 2008) Jeff pulled the original Product Launch Formula off the market for one very good reason.

Product Launch Formula 2.0 started its pre-launch on 28 February 2008 

That's right the new, updated and improved version of Product Launch Formula 2.0 started its pre-launch on 28 February.

What does that mean for you?

A chance to get some great information for free and perhaps even more important a masterclass from the recognised leading expert in how to launch a new product.

Jeff Walker has become the expert in product launches but in the last two and a half years since the original Product Launch Formula was released he has learnt a lot and the world has moved on with the development of Web 2.0.

So Product Launch Formula 2.0 reflects all the new learning and will help you to use the new phenomenon of social media to launch your new products.

Rich Schefren, one of my heroes, described the original version as "the most powerful marketing strategy I've ever come across" when he introduced Jeff Walker at the Strategic profits conference in July 2007.

So just imagine how good the new, improved version must be.

Link to the Product Launch Formula 2.0 

This is a great opportunity to be able to watch the recognised expert or maven in new product launches conduct a masterclass as he launches the new, improved Product Launch Formula 2.0.

Don't miss out on this opportunity if you have any interest in launching new products. Watch the video and make sure that you sign up to keep up to date with the launch. You don't want to miss a vital step and Jeff is even promising to send you his Product Launch Blueprint for free.
Product Launch Formula 2.0
Sign up and watch the master in new product launches give a masterclass in how to launch a new product.

What is The Product Launch Formula? 

Jeff Walker has clarified exactly what the new Product Launch Formula 2.0 is during his Q&A video.

It's a 5-week online coaching program which will help you launch a successful product regardless of your niche or experience level.

There will be focused curriculum each week which I believe will be very intensive. Q&A sessions, hot-seats as Jeff takes people on the course and gives them focused attention both to help them and to provide a learning experience for the people not ready and videos.

There will also be the chance to watch Jeff work on a big $1 million launch and as they always say, much more.

Each week will focus on a different aspect of the product launch formula.

If miss a week it will all be online and fully downloadable so even if you can't keep up with the schedule, you will get to share in everything that is going on.

Who Benefits From The Product Launch Formula? 

  1. The rich and famous Internet millionaires
  2. Business consultants and business coaches
  3. Dentists
  4. Health food suppliers and raw food suppliers
  5. Personal trainers
  6. Massage therapists
  7. Anyone launching a new product
  8. Dating
  9. Wooden dolls
  10. Chiropractors

Big Launches From Tiny Lists 

I thought you would like to see the recommended promotional email as part of the masterclass.

Last month was crazy... my inbox was STUFFED with all kinds of promotions for those big MEGA-LAUNCHES.

I'm sure all those guys made a million bucks with their launch.

But the thing I keep wondering is what happens to the little guy? Can just plain regular folks win with those kinds of launches?

Well I just saw a short video that gives the FINAL answer on that question. And I have to admit, I found it really shocking.

I mean a guy with a crazy obscure niche going from the food stamps line to a six figure income?

Go watch the video now:

Product Launch Formula

But before you go... one more thing: you don't need to enter your email address to see the video - it's completely free. But MAKE SURE that you do enter your email address anyway... the follow up "case study" is going to be even better than this first video.

Product Launch Formula

How can you resist? I know I can't.

From Food Stamps to Six Figures... 

This is the second email to promote the Product Launch Formula

You know how they say truth is stranger than fiction?

I just saw a video about a guy that went from being on Food Stamps to making a six-figure income in his Internet business.

Go check out the video now, there's nothing for sale:

Product Launch Formula

This is an amazing "Case Study". It was put together by Jeff Walker, who is pretty much the leader when it comes to putting out pure content Case Studies.

This video is COMPLETELY free... but you should definitely subscribe to Jeff's list - because he has more full length non-guru case studies to send you.

And the really cool thing about those case studies is that you can learn first hand how to apply it to YOUR business.

So go watch the video and then subscribe to Jeff's list:

Product Launch Formula

best regards,
Paul Simister

P.S. Food stamps to six figures is cool... but that's just one of the amazing non-guru case studies in the video. How about a list to 312 people that generates way more than five figures?

Go watch it now

What You Will Learn From Watching The Product Launch Formula 2.0 Video 

After a brief mention of the millionaire Internet launches, the focus is on the small launches.

The first story is about John and his medicinal herbs and plants business. He invented a board game and with hope marketing he sold less than $400 worth.

With boxes stacked throughout his house, he had to do something.

He bought the original Product Launch Formula and put it work within days and his re-launch attracted $20,000 of business.

Jeff then runs through a list of some of products launched with Product Launch Formula.

Then he tells the story of how one person with a list of 312 people, launched a product which generated $7,000 on Day 1 and now has recurring income of $60,000 per year from this product.

Jeff then takes you through his history of launches from the humble beginnings of $1,600 in his first launch to launches that generate millions.

The Second Product Launch Formula Video Was Released March 8th 2008 

In this video Jeff is going to explain the "Horizontal Helix" which is good because I haven't got a clue but Jeff promises to teach you and me how to use it in the video.

The second video is here:

Product Launch Formula

The 24-minute video shows how John went from dead-in-the-water up to a $20,000+ launch PLUS $3,500 a month.

If you opt-in you will get access to part two, which is an additional 23 minutes that show how John took his business up to six figures.

You actually get access to the full, nearly 48 minute video so it is easier to opt in and watch as much as you want.

What's a Horizontal Helix? 

This is the recommended email to introduce the second video.

This is crazy...

Last week, I sent you a link to Jeff Walker's newest video about product launches...

You saw that, right?

I certainly hope so, because he just released a new video, and this video blows this thing wide open.

John when from food stamps to six figures using a brand new product launch method called the Horizontal Helix.

Yeah, I know. Sounds kinda techy. But then I watched the video. And I gotta tell you... this whole thing is as far from techy as it gets.

In fact, it's so freakin' simple, you'll smack yourself on the forehead because you didn't think of it first.

Go check it out now - it's free and you don't even need to give your email or anything...

Discover the Horizontal Helix

IMPORTANT: like I said above - you don't have to enter your email or anything... but I think you're crazy if you don't go ahead and subscribe on that page. Because there's a super-ninja part 2 of the video that you don't want to miss.

Here's the link again:

Discover the Horizontal Helix

best regards,
Paul Simister

P.S. I love this case study, because it shows that the "little guy" can still crush it using simple product launch strategies.

And what's even more sweet about this video is that you can take this same strategy and use it in your own niche.

Don't miss it:

Discover the Horizontal Helix

Why You Should Watch The Horizontal Helix Model From The Product Launch Formula 

The horizontal helix is a method for launching an entire business based on multiple launches building a staircase of revenue, getting higher and higher after each launch.

This case study is based on John Gallagher and his website www.learningherbs.com which is about educating people about the benefits of the different herbs.

This particular product launch is based around an educational board game.

John designed the game, ordered multiple sets which filled his house, launched it on his website and very little happened.

Under pressure from his wife to do something about the boxes, he ordered the Product Launch Formula and learnt how to launch the product properly.

The video basically consists of an interview with John with Jeff Walker adding points of clarification.

One essential point is that a list of buyers is 10 to 20 times more valuable than a list of prospects.

To get the second part of the case study you do have to enter your email and you will be taken straight to the next video.

One little niggle is that the second video repeats the content from the first so I recommend entering your email address and going straight to the full video.

When I watched, there were already 158 comments that had been made saying what a great and inspirational case study it was and this was in less than 24 hours of the email going out announcing it.

Are You Launching Products...Or Launching Markets? 

So here we have the third video in the Product Launch Formula 2.0 launch and this time we have a Jeff Walker talking to famed Internet marketers Frank Kern and Eben Pagan.

The advice from the inside track is to just sign up and get access to the full video.
The "Lost" La Jolla Tapes
If you are old like me, you will remember the fuss Bob Dylan's recording with The Band at Big Pink caused which were eventually released as the Basement Tapes album. The Lost La Jolla Tapes might not become so famous in the world but in the Internet marketing world, the geeks are asking "Who is Bob Dylan...?"

The Ultimate "Guru Brain Dump" 

Here is the promotional email for the third Product Launch Formula 2.0 video. I told you this was going to be an interesting launch didn't I?

Don't know about you, but I can get REALLY sick of all the email I get about these big product launches.

However, sometimes you can get really cool free content. And I've got one for you that REALLY rocks. Check this out...

It's a 75-minute free video with Jeff Walker, Frank Kern, and Eben Pagan. I guess they got together at some beach house and shot this pure content video.

It's for Jeff Walker's new Product Launch Formula 2.0... I don't know how he convinced Kern and Pagan to shoot this video... because it's nothing but a huge content-dump. These guys covered stuff that I've never heard before (and that I will be putting to use pretty much immediately).

Go check out the video here:

Product Launch - The Lost La Jolla Tapes

One more thing... you get a short video there, but you have to opt-in for the full video. Be sure that you do, it's worth it. This full video rocks.

Here's the link again:

Product Launch - The Lost La Jolla Tapes

best regards,
Paul Simister

P.S. One thing they talk about, which they call "the secret leverage point"... is how to get partners REALLY jacked up to promote your stuff:

Product Launch - The Lost La Jolla Tapes

Learn From The Master... Free 

This is the next email to encourage you to check out the launch process

Hi

OK, you don't get this kind of chance very often...

You've probably heard about Jeff Walker - he's the guy who basically created the entire Product Launch phenomenon.

In other words, he's the guy you can blame for all those emails pouring into your inbox every time there's a big launch.

That stuff just didn't even exist before Jeff invented it and started teaching people how to do it.

But you probably already know all of that.

Here's something new, and this is where you can get a world-class education for free. You see, Jeff is getting ready to roll out the 2.0 version of his Product Launch Formula course.

And he's using all his Jedi mind tricks to do it... which gives you the PERFECT opportunity to watch exactly how he does it.

You're basically going to be watching a master at work, and it won't cost you a penny. Here's the link:

Product Launch Formula

Be sure you opt-in at that page, because this is just the start - you are going to want to watch his entire sequence...

Normally when Jeff does a launch, he's completely behind the scenes... you don't know that he's the one pulling the strings. This time, however, you know this is a "Jeff Walker Launch" from start to finish - so you can study it carefully.

Here's the link, go check it out now:

Product Launch Formula

best regards,
Paul Simister

P.S. One thing you might not know... those product launches work EVEN BETTER in little niches than they do in the "Internet Marketing" niche. In fact, Jeff makes exactly that point in his first pre-launch video:

Product Launch Formula

Product Launch Formula Blueprint 

Jeff Walker has now finished his video of the Product Launch Formula Blueprint
Product Launch Formula Blueprint
In fact it is two videos but Jeff will explain how the Product Launch Formula was developed and teach you how the Product Launch Formula works.

Even better you can download the videos to watch again and again although they are very big files.

For example Jeff gives you his alternative approach to a 30 page sales letter that 99% of people aren't going to read.

Video 2 of the Product Launch Blueprint is outstanding as Jeff really explains the process in much more detail than I was expecting.

If he is prepared to give this much away free, imagine how good the whole Product Launch Formula must be.

Sideways Sales Letter 

This is the first email copy to encourage people to view the Product Launch Blueprint video

Have you ever heard of a "sideways" sales letter?

I know it sounds strange, but I'm thinking there could be something to it.

I wouldn't have thought so until I saw Jeff Walker's product launch blueprint video:

Product Launch Blueprint

It's a free video, and you don't have to put in your email address or anything.

But you're going to want to "subscribe" on the site to get the SECOND part where Jeff walks you through his famous mindmaps.

A "sideways" sales letter... I know, sounds weird.

But the way Jeff explains it... well it makes a lot more sense. And I gotta admit - getting a look at his Product Launch Blueprint was REALLY cool.

Here's the link:

Product Launch Blueprint

best regards,
Paul Simister

P.S. Ever heard of "hope marketing"?

No, it's not the name of a new character on your favorite soap opera. It's what most of us are doing these days. And we're failing miserably because of it.

Jeff talks about that stuff too. Check it out:

Product Launch Blueprint

The "Hope" Marketing Myth 

This is the second suggested email to encourage people to see the Product Launch Blueprint.

How many times have you whispered these words to yourself as you released a new product?

"Boy, I hope this works..."

Yikes. Guilty here. Big time.

Truth is, sometimes we rely on hope more than proven tactics. And the result? Dismal sales, increased frustration, and a "this internet marketing stuff doesn't work" mentality that will eventually make you give up entirely.

But what if there was a proven way to release a product that virtually guaranteed success?

And what if this system would work in any niche, for any product, in any country in the world?

And what if the guy who created it just HANDED you the durned thing--right now--instead of asking for a small fortune?

Oh baby, are YOU in for a surprise....

Product Launch Blueprint

In this free video, Jeff Walker opens the vault to reveal the insider secrets of his Product Launch Formula...

You'll discover:

--How turning your sales letter "sideways" gives you the blueprint for a successful product launch

--Why "hope marketing" doesn't work--and how to avoid it forever

--The hidden gold mine of "stacking" your launches

--Jeff's personal step-by-step process for creating a million-dollar launch

All this and much more.

This is the good stuff, folks...actionable strategies and tactics you can take and apply to your own launches right now. And Jeff's handing them to you on a silver platter.

Product Launch Blueprint

See you there...

best regards,
Paul Simister

P.S. Did you know that Jeff's Product Launch Formula has been directly responsible for more than $100 million in launches since its release in 2005?

It's true--$103 million to be exact. And counting.

Why? Because it WORKS--plain and simple. If you apply Jeff's principles and follow the blueprint, then it's practically a can't miss situation.

And guess what? He's handing you the blueprint right
here.

And it doesn't cost anything. It's free.

Product Launch Blueprint

Video Of Jeff Walker Explains The Product Launch Formula At The Strategic Profits Conference 

Jeff Walker was one of the star presenters at the Rich Schefren / Strategic Profits conference in Florida in 2.0.

This is a chance to see part of Jeff's presentation as he explains why a product launch is like a horror movie.

The tension builds and builds. Great stuff.

Jeff Walker at Strategic Profits

Jeff Walker at Strategic Profits

Runtime: 8:13
3233 views
1 Comments:

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From Zero To Six Figures With No List 

This video is a case study of Todd Brown as he launched into a new niche with no list, no website, no partners and little knowledge of the market.
The No List case study
Was Todd Brown successful? You bet he was.

Why You Should Watch The No List Video 

Here is the recommended email to promote the No List video.

Lately, there's been a lot of questions about Jeff Walker's Product Launch Formula...

Is a big list required?

How much money do you have to spend?

How long does it take to launch a product?

Does it have to be a niche you're familiar with?

How much can you make on your first day?

Well, this video answers each one.

And THEN some.

Product Launch with No List

In this one-hour-plus video case study, Jeff talks with internet entrepreneur Todd Brown, who went from zero to a full-blown six figure business with just one product launch.

Did you catch that? ZERO---->SIX FIGURES

And here's how he did it.

Product Launch with No List

Now Todd wasn't a complete beginner, but this was a new niche... he had no list, no web site, no partners, no contacts, and no real knowledge of the market.

But six weeks later he had a serious business. This is an amazing Case Study...

Product Launch with No List

One more thing... you can watch the entire video for free. You don't even have to give up your email address or anything.

But you SHOULD go ahead and subscribe to Jeff's stuff - because he has a bunch more AMAZING videos that you will get for free.

best regards,
Paul Simister

P.S. The first day of Todd's launch, he made over $7,000.

Oh, and did I mention that's RECURRING monthly income--not just a one shot deal?

You gotta hear this...

Product Launch with No List

Jeff Walker Answers Your Questions About The Product Launch Formula 

Can you feel the excitement and tension building towards the launch?

It is rapidly building pace and now Jeff Walker has responded with a Q&A video.
Jeff Walker Q&A
Your questions answered about the Product Launch Formula while walking his dogs in the woods. Jeff explains who the Product Launch Formula is for, who its not for and what's included.

The Product Launch Formula offer will only be open for 24 hours and may be less.

Jeff also announced the price at $1,997 for the immediate payment or a more expensive option of delayed payment over three months.
Follow up Q&A after the video
If you watched the video, then Jeff may have answered your questions but here is the extract from his blog for more answers to more questions.

The Latest From The Product Launch Formula Blog 

OK Jeff. I submit. I can't keep up with everything so here is the RSS feed to his blog.

Loading Fetching RSS feed... please stand by

The New Product Statistics Are Horrible 

Did you know that launching a new product is one of the riskiest things you can do?

It offers exceptionally high rewards to the successful but a failed launch swallows up time, effort and money and lowers your motivation to try it again.

There are two vital aspects:

1. The solution to the problem - is it a great new solution to a common problem people will spend money to fix?

2. The product launch process - and that is where Jeff Walker's Product Launch Formula excels.

According to the Harvard Business Review in 2004, only 1 in 10 new products are considered to be successful.

Your New Product - Blue Ocean or Red Ocean 

In a great book "Blue Ocean Strategy" (see below) there are some statistics that look at the difference in launching in an existing highly competitive market (the red ocean) and launching into a new uncontested market (the blue ocean).

86% of new products studied were launched into the red ocean and created 62% of the increased revenues seen and 39% of the increased profits.

14% of new products launched created 38% of the extra revenue and a whopping 61% of the extra profit.

In products to profits ratio that is the difference between 0.45 and 4.36 so effectively products launched into blue oceans were nearly ten times as effective in increasing profit.

Blue Ocean Strategy is available from Amazon 

A great book for any innovative, customer forcused entrepreneur (what I call an custompreneur).
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim, Renée Mauborgne

Amazon Price: $19.77 (as of 08/30/2008)

Success Stories For The Product Launch Formula 

Imagine making $140,000 from an email list of just 800 people?

That's what Jane Savoie did in the horse dressage market.

Jeff Walker has plenty of other stories of every day people making enough money to change their lives.

Have You Used The Original Product Launch Formula? 

It would be great if you could pass on your experience of the original Product Launch Formula.

suptjim

I recently purchased the Product Launch Formula and can already see that everything you said about the product is true. Can't wait to put it into action!
Jim

Posted March 03, 2008

WARNING! Don't Buy The Product Launch Formula If Your Product is Not Up To Standard 

As I learn more about the Product Launch Formula, both in terms of what I read, the video case studies from Jeff and the big Internet Marketing launches I've analysed, I have realised just how powerful these techniques can be.

Jeff draws on Robert Cialdini's work on persuasion and influence but the problem is it can be manipulative.

If you product is not up to standard, I urge you to forget about the Product Launch Formula and find ways to improve your product.

A "successful" launch of a poor product is bad for the customers who buy and could tarnish your name and reputation indefinitely.

Social media sites are just too powerful. While they promote the good, they can severely punish poor quality, the badly put-together, the scams and rip-offs.

If you have any doubts about the intrinsic value of your product and can't back up your claims with genuine case studies and testimonials, then please, concentrate on improving your product.

Manipulation In Sales & Marketing Techniques 

There is a fine line between leading people to buy a product they want and need because it give them benefits they value and manipulating them to buy worthless products.

That difference lies in the relationship between the buyer and seller and their motivations for the transaction.

The buyer must honestly represent the product but the supplier also has an obligation - to use the product as it was intended.
Manipulation In Sales and Marketing
Are increased skills in marketing, influence and persuasion a force for good?

Or as the general skills develop, does it open up the opportunity for us to be manipulated.

So Just When Is The Product Launch Formula 2.0 Available To Buy? 

This is part of the tease and the process.

The intended launch date has been postponed as Jeff has more great material he wants to share with us first.

I don't think we can complain about that. The more free material and success stories we have about launching products and businesses the better.

Jeff has announced the date of the launch in his Product Launch Blueprint video (at the end of video 2)and it is...

Thursday March 27th, 2008

It is bound to be a big success so it will interesting to see what bonuses or price savings there will be for the fast movers.
Product Launch Formula
I recommend that you sign up to the Product Launch Formula email list to keep up to date with what is happening.

Product Launch Formula Launches March 27th, 2008 at 2:00 pm EST 

The Product Launch Formula is being released on March 2007, 2008 at 2:00 pm EST so in proper UK time that is 6:00pm at night.

There is currently a 4 hour time difference between the UK and USA

You can check your times to US Eastern time here

http://www.timezoneconverter.com/cgi-bin/tzc.tzc

Now here is the heads up.

Instead of just having a bunch of CDs & DVDs and reading material, this version of the product launch formula is a coaching program.

Time is limited and so are numbers.

Jeff is only going to have the launch open for just 24 hours and may be even less time than that. In some emails I have seen speculation that it may be fully booked in seven or eight hours.

This isn't going to give you much time to make the buying decision so I recommend that you go back and watch all the key videos again.

The Product Launch Formula Offer 

Included in the Product Launch Formula offer are:

1. The five weeks of video training

2. A swip file collection of all the emails, blogs etc from 5 launches generating over $10m

3. 5 Q&A sesions with Jeff

4. Rapid fore hotseats where Jeff will spend 20 minutes advising on your launch while others watch and learn

5. Watch Jeff work through a major launch (agreement not finalised)

6. The full blown PLF 2.0 case study as Jeff explains what he did and why throughout the Product Launch Formula promotion

7. Transcripts of every training module

8. 60 day access to the PLF Inner Sanctum

9. The complete Jeff Walker presentations from his 2007 Product Launch Live Workshop

Early bird bonuses

10. The original Product Launch Formula box set

11. Membership of a PLF mastermind group

As you can see, there is a lot included.

Product Launch Formula A Massive Success Despite The System Crash 

Demand was so high that within minutes of the Product Launch Formula 2.0 being released their system crashed.

Yes I know this is often marketing hype but this time it is true. I was in mid transaction after entering my credit card details but before receiving the confirmation order.

The system was down for 35 minutes but even then it took me a few more tries to get the sales letter and order page loaded.

But now I have my copy and I'm ready to learn more of the Product Launch secrets.

Despite this the launch has been a massive success and was withdrawn from the market at midnight EST, just ten hours after it opened.

Product Launch Formula To Reopen 

My grapevine says that the Product Launch Formula will reopen briefly this week but if you want to buy, you will have to be quick.

The coaching program is starting on April 7th.

I recommend that you follow the links above and sign up to make sure that you receive the email from Jeff Walker.

Working With Affiliates Behind The Scenes 

Wow Jeff Walker is seriously connected and he has been having the big guns of Internet Marketing help promote his launch like Rich Schefren, StomperNet, Frank Kern, Mike Filsaime, John Reese, Nitro Marketing and many more.

I can't claim to be able to compete with the massive lists of these people but it has been fascinating watching how Jeff has worked with has affiliates.

I was lucky in that I only became an affiliate shortly before the Product Launch Formula 2.0 was released but I was able to watch it all from the beginning.

Jeff has kept the affiliates informed every step of the way and as you can see above, has provided great copy for his affiliates to use as each new video came out.

Knowing what the "official" copy was meant that it was intriguing to see who used it and who preferred to plough their own path.

It is virtually impossible to keep a close relationship with all these Internet Marketing gurus so endorsement from your favourites is important. It did mean that if you were on many lists, you were receiving email after email telling you that the launch was happening which did start feeling like hype.

Introducing the Product Launch Formula Review 

One of the ways I earn my money is by investing in and reviewing business development products like the Product Launch Formula.
Product Launch Formula Review
Read my review of my thoughts and progress as I work my way through the Product Launch Formula.

What's Next For Jeff Walker? 

It seems that the launch of the Product Launch Formula 2.0 has been a major success so what's next for Jeff Walker.

Well first he has a coaching program to deliver starting April 7th.

Next he will keep working on a one-to-one basis with the major launches. If you have a multi million dollar project happening it would be crazy not to involve Jeff Walker.

For the rest of us who think in terms of five and six figure launches, I am sure that there will be another opportunity to learn the secrets of the Product Launch Formula as it continues to develop.

Do You Like My Product Launch Formula 2.0 Page? 

I thrive on feedback so love it or hate, I would appreciate knowing what you think.

If you love it, please go back to the top of the screen and highlight the appropriate number of stars you think this page is worth.

If you hate it, let me know how I can make it a better resource for people launching new products with Jeff Walker's Product Launch Formula 2.0.

Are you watching the launch? What do you think of the videos and case studies as a learning experience.

Doug

Resources in this lens are top-notch! Welldone!

Posted March 26, 2008

beachbum_gabby

amazing lens with lots of helpful resources. Thanks!

Posted March 10, 2008
Your_Profit_Coach

Marc, thanks for some good points.

There aren't any photos of the product yet but I will insert some generic success photos because I agree, pictures do break up the text.

As for the launch date, that is part of the teasing process but again I will add a section explaining.

Posted March 04, 2008
MarcNorris

Good page layout and explanation, though I don't think I found the date for when the new Product Launch Formula is coming out.

Also, it would be easier to read if there were some pictures to break up the text boxes - but otherwise, good job!

Posted March 04, 2008
SquidFarmer

Excellent explanation the product and process, very well done and really smart;)

Posted March 03, 2008

Any Other Questions About The Launch Of The Product Launch Formula 

I have tried to keep you updated with the launch as it occurred but in the last 24 hours before launch, it did get very hectic.

I decided that I wasn't going to be able to keep updating this Squidoo lens so if you have any questions about the launch that you think I can answer, please email me at paul@plancs.co.uk.

I'll either send you a private email back or update this page.

The number of hits to this page has been incredible and it just shows the level of interest Jeff Walker created in the PLF 2.0.

The Latest News From My Business Coaching Blog 

I have a successful business coaching blog that covers many of the areas involved with building a bigger, better business with more profit.

My particular interest is in helping people to become customer focused entrepreneurs.

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Please Remember To Rate This Lens About The Product Launch Formula 

Please highlight the number of stars at the top of the page you believe this page is worth.

It helps the goods lenses to be found by other people and banishes the bad lenses into obscurity.

If you found this from a high position in Google, then you will understand the power of Squidoo and perhaps you should create your own Squidoo page. See Social Networking on Squidoo.

 

Business coaching for customer focused entrepreneurs

Business Development blog - third party business development programs reviewed

Your Profit Coach is a trading name of Planning & Control Solutions Ltd, a company registered in England No 3897173
Registered office, 2nd Floor, 3 Brindleyplace, Birmingham, B1 2JB, United Kingdom

Paul Simister can be contacted by:
telephone on 44 (0) 121 554 4057 or
email paul@plancs.co.uk

Selected articles from the Business Coaching Blog 

Why performance measurement is essential
Explains how lack of a clear knowledge of performance caused business failure.
Six steps to online business success
Free report from Derek Gehl of the Internet Marketing Center
Needs v wants
Why wanting something is not enough to create a sale
Product launch blueprint
Jeff Walker explains some of the core concepts behind the Product Launch Formula
Starbucks experience
Book summary review of the Starbuck Experience
How to price what you sell
Free report which explains how you can price your products and services more effectively.
John Carlton Copywriting Sweatshop
Home study program from master copywriter and marketer John Carlton.
Recession proof your business
Guerrilla marketing will help you to recession proof your business
Selling at your customers convenience
Do you make it easy or difficult for your customers to buy from you at a time convenient to them?
Guerrilla Marketing in 30 Days
Review of a disappointing Guerrilla Marketing book. There are many others that are much better.
Guerrilla marketing in Europe
Exciting news, Guerrilla Marketing is coming to Europe in May
Win / loss analysis
Analysing your wins and losses in sales conversion is a crucial stage to improving your success rates.
Measuring sales leads
Do you know where your sales leads are coming from, which are converting and how much it is costing?
Free business coaching birmingham
Local authority backed scheme offers free business coaching to Birmingham UK based companies. But it's not fair.

Related topics: product launch formula 2.0,  horizontal helix,  jeff walker,  Business,  more

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About Your_Profit_Coach

I help entrepreneurs and small business owners to build a bigger, better business with more profit.

I provide business coaching but I also review third party business development products.

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