Profiting from Social Networking

Learn to Profit from Social Networking

MySpace. Facebook. YouTube. LinkedIn. Hundreds of millions of people visit these and other social networking sites each month. It's estimated that nearly 750 million people will participate on social networks within the next three years.

Social networking is big business and people around the world are tapping into its power to find jobs, market products and services, seek business opportunities, and promote social causes. Social networking has changed the way the world connects and communicates, and the evolution is continuing.

Top Tips for Profiting from Social Networking

Here are some tips for professionals seeking to make the most of their social networking experience:

Understand the new social networking paradigm. Social networking isn't just for the young or for fun and games. Major corporations are investing millions in slick social networking campaigns. Advertisers are expected to spend more than $2 billion dollars on social network ads in 2008 alone.
Keep in mind that the most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.
Be in the right place. In addition to the big names (MySpace, Facebook, and LinkedIn), there are hundreds of niche social networking sites. Participate on the ones that best meet your goals and target your audience.
Don't accept every invitation to connect. Ask yourself: Would I want to connect with this person in the real world?
Clean up your digital dirt. Taking steps to ensure that everything on the Internet indicates you're a quality, reliable person elevates your online trust quotient.
Personalize your customers' experience. Customer involvement is crucial if you want to market products or services through social networking. Merge your marketing message with interactivity. Engage in storytelling. Solicit feedback.
Focus on strategic objectives. One hour of strategic time spent on social networking sites can be worth far more than ten hours of aimless social surfing.
Be patient. The type of social networking that pays off in positive results takes time. Invest in establishing your presence and nurturing your network on your chosen sites rather than creating sparse profiles on numerous sites.

Amazon Spotlight

My latest book, endorsed by numerous industry experts, shows professionals how to profit from social networking.

The Truth About Profiting from Social Networking (Truth About)

by Patrice-Anne Rutledge

Amazon Price: $12.91 (as of 08/21/2008)