Promote Your Novel

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Free & Low Cost Promotion of Your Romance Novel

This lens shares resources that I've found for authors looking to promote their book at no cost (or low cost). If you look hard enough online, you'll find more free promotion than you will have time to pursue. This lens is meant to be a place to start. I also have a list of Free and Low Cost Online Promotion for Your Book on my site.

I do learn heavily toward romantic fiction as that is my area of interest, but other authors will also find ideas and resources that will match their own creations. Bookmark this page and come back as it'll be updated over time.

Use Hashtags on Twitter

Here is a tip for authors that would like to maximize their exposure on Twitter. You can create hashtags (the # symbol followed by a keyword) to describe the content of your tweet. It helps people search Twitter for specific keywords.

For example, authors are using the hashtag #BookBuzzr to buzz their books.

You could tweet: "My new book I Dream of Chocolate is now available for pre-order on Amazon.com. #BookBuzzr" and the tweet will look like:

hashtag example

Twitter has it set up that people can click on #BookBuzzr and all the other Twitterfolk that want the world to know they're buzzing a book will show up in the search.

Incidentally, if you get caught using #BookBuzzr on Twitter, http://twitter.com/BookBuzzr returns the favor.

hashtag example

Below are a few examples of hashtags already in use over at Twitter, but the sky is the limit.

GENERAL HASHTAGS

#amazon ~ #amwriting ~ # author ~ #authors ~ #bestseller ~ #bookbuzzr ~ #book ~ #books ~ #reading ~ #Tweeps4Writers ~ #wip ~ #wordcount ~ #writechat ~ #writegoal ~ #writer ~ #writers ~ #writing

BOOK GENRES

#darkfantasy ~ #fairytales ~ #fantasy ~ #sciencefiction ~#scifi ~ #shapeshifters ~ #vampires ~ #werewolves

RECOMMENDING ANOTHER AUTHOR

#FollowFriday ~ A trend that has started where people share the intersesting Twitterfolk they follow.

Here is a post at Elizabeth Isaacs' blog with more ideas: Hashtags for Writers.

Create a Book Lens Here on Squidoo

Calling all authors! Check out # 35 on the list for ideas.
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I Create Lenses Featuring Authors

I'm always looking for unique topics to write lenses about. If you're an author and there isn't a lens here yet about you and your books don't be shy about contacting me and letting me know. (In the module directly below is a link to some business cards at my store at Zazzle and there is a message system set up to write me from my store.) Lenses help newer or independent authors with exposure, and as the authors help share the lenses on Twitter or Facebook perhaps I'll get a little referral cash in return. This lens below will show you a few examples.
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Business Cards for Authors

Use Your Book Cover to Showcase Your Latest Novel

Business cards are great promotional items for conventions or book signings. At Zazzle.com you'll find thousands of fully customizable business card templates that are perfect for published authors. Below are a few in my own store. To use them, just replace the "book cover" image with your own novel's cover, and add your own contact information. You can also change the font style, color and size to fit your needs.

Book Cover Business Card Template for Authors profilecard
Book Cover Business Card Template for Authors by annaleeblysse
make your own business card online with zazzle.com
View other Graphic Design Business Cards

Book Cover Author Business Cards
Book Cover Author Business Card by annaleeblysse
Browse other Book Business Cards

The Frugal Book Promoter

Carolyn Howard-Johnson blog at the Amazon site has several posts that are another source of insight into promoting your novel. The author also hosts another blog: Sharing with Writers and Readers.

The Frugal Book Promoter: How To Do What Your Publisher Won't

Amazon Price: $5.96 (as of 06/04/2012)Buy Now
List Price: $17.95
Used Price: $2.29

Usually ships in 1-2 business days

Scribd

Scribd offers a free online document library. Users can upload documents in several formats (PDF, photos and more).

I found some junk while wandering around where it was obvious people only wanted the free links to their Web site.

I also found useful information such as how author Lynn Viehl (aka Paperback Writer in the blog world) is using the service to share some free stories, eBooks and tips for writers.

Incidentally, the profile does allow people to share their Web site though the link won't be active. Uploaded PDF files can contain active links.

Askville (by Amazon)

Askville is a social network where individuals ask and answer questions covering a wide range of topics. You can link back to/recommend books and other items on sale at the main Amazon Site. Public profiles allow a link to your Web site.

KiRTSY

Kirtsy is a social bookmarking site.

What they say: "KiRTSY is a place to find things. News. Ideas. Information. Products. Coolness. And more and more and more. It's like that friend who always finds the best stuff... only better. Because it finds the stuff online. And let's face it, there are billions of online options."

Kirtsy is useful for authors because one of the categories on the social network is Arts & Entertainment.

Public profiles allow a link to your Web site.

Plug Your Book!

Online Book Marketing for Authors, Book Publicity through Social Networking

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Amazon Price: $11.68 (as of 06/04/2012)Buy Now
List Price: $18.95
Used Price: $10.83

One of the most popular reads at Amazon.com. The day I added it to this lens it was ranked #5,843 in all book sales. All books.

Usually ships in 1-2 business days

Shelfari! - Read, Share & Explore.

Shelfari is a social networking site that connects readers with books. They also have very attractive widgets to display your books (favorite books) on your blog or other social networking sites. Sample profile: RT BOOKreviews Magazine. Sample group: Romance Writers.

WorldCat.org

WorldCat.org also has an option where members create a list of books (or other items) they'd like to keep track of. There is an Amazon.com interface that allows other users to go straight to a book's buy page.

COS Book Trailers

YouTube Videos

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Jump Start Your Book Sales

Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses

Amazon Price: $5.93 (as of 06/04/2012)Buy Now
List Price: $19.95
Used Price: $0.01

Highly reviewed option at Amazon.com.

Usually ships in 1-2 business days

Other Sites to Join

New Link List

What Should I Read Next?
Readers can enter a book they enjoyed and the site will analyse our database of real readers' favorites (over 65,000) to suggest reading options. The liste has referral links to Amazon.com. Authors can also register and built their own favorites list, including their own books.

Using CafePress To Create Promotional Items

Several authors create promo items for authors available on CafePress to print on demand.
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My Zazzle Products for Authors

I've got a handful of promotional items and gifts for authors in my store at Zazzle.com.
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Book Promotion Store at Zazzle.com

The Book Promotion store has started with some "follow me" marketing ideas for sending people to your Twitter account.

Follow Me Bumper Sticker bumpersticker
Follow Me Bumper Sticker by bookpromotion
See more Follow Bumper Stickers

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Blog Posts

Promoting Your Romance Novel

Free Sites to Promote Your eBook
Submitting your novel does not guarantee that your book will be featured. Please allow as much lead time as possible as I know these are limited time offers. Please note that I feature most genres, and while I may feature romance titles that include ...
Is Adele Dubois the romance writer infringing on Adele the singer?
Stephens, the author of six novels and two nonfiction books, is also the owner of the Romance Books 'R Us (soon to be trademarked, she says) Web site and blog. Stephens spent more than hour on the phone, trying to reach someone at Google who could help ...
Mark Duplass, that hard-working actor whose name you don't know
In between diaper duty, the writer-actor-producer-director had been trying to promote four movies now or soon to be in theaters ?"Darling Companion,""Safety Not Guaranteed,""Your Sister's Sister"and"People Like Us"? in which he acted.
New tween fiction ready for Summer
SB: Travel writing, short stories, blogs, historical romance and now young adult fiction: these are all genres that require specific writing styles. Is it easy to turn styles on and off during the course of your writing day? RG: I find it's often a lot ...

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  • NAnand Oct 12, 2011 @ 9:08 am | delete
    Great ideas! Thank you.
  • lilyofthevalley Apr 22, 2011 @ 11:56 am | delete
    Great tip about the hashtags. I hadn't thought of that!

    Check out my lens on young adult books, if you'd like :)

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