The Best Ways To Promote Your EBay Auctions For Free

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4 Great Ways To Promote Your Auctions

Let's face it - you have to pay to get your items listed on eBay in the first place so it makes sense to promote them (for free!) wherever you can.

Luckily there are four great ways to do just that if you want to bring your auctions, Buy It Now and shop items to everyone's attention. All four of these methods work really well, but if you use all four at once they can bring even better results.

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#1. Create A Squidoo Lens

The page you are looking at right now is a Squidoo lens.

And you can see that it will work to get your more visitors, because you are a visitor to my lens right now! So you know it works.

If you're not a member of this site yet, then you should be. It lets you build web pages - or lenses - for free, to promote your eBay listings, your website and many other things besides.

You can provide links to your eBay store home page and even link in to the RSS feed that every store has. This saves you from constantly having to edit your lens when auction items finish and new ones start.

A Squidoo lens not only plugs into a whole new stream of traffic that you can send over to your eBay listings, it also allows you to tell people a bit more about what you do and why you do it. You can show people the personal side of your business, which helps to foster trust and increases the chances of them buying from you.

Don't forget to use plenty of relevant keywords which highlight what your auctions are selling, and update them whenever necessary. This will ensure you get targeted traffic that is already interested in your eBay listings, and gives you a better chance of making new sales.

So, start making your Squidoo lenses right now!

Your Own Squidoo Lenses - one of the best ways to promote your auctions 

Build Your Own eBay Niche Store

#2. Use eBay's Free Tools

If you are serious about promoting your eBay business, you need set up an eBay About Me page. It's the best way to let bidders and buyers find out more about you, your products and services. And it's the only way eBay permits you to link to your Blog or Web site (away from eBay).

Set up an eBay Store if you have several restockable items - or if you can keep at least 20 different items to keep in your eBay store at all times.

If you already have an eBay store, are you using all the extra store features to help you promote your auction listings?

You should certainly be making the most of your newsletter - encourage people to sign up by offering a free report to get them interested, and place your offer in a prominent place on your store home page as well as on your About Me page.

Your My World page is another way to take advantage of eBay. Even if you don't make a lot of posts you should still add your logo and bio to this page. It's just another free eBay service that can help you get more eyeballs on your listings.

And don't forget to promote your current auctions to people who have bought from you already too. You can add a thank you note to every package you ship and remind the buyer to check your new listings.

You can also create and print flyers to send with your buyer's item, to encourage them to come back for more.

You can also cross promote your items by showing buyers some of your other auctions when they view a current listing. All these settings can be changed in your personalised marketing tools section, so once you've got them how you want them, you'll know that your listings are always being promoted.

But there are other ways to make good use of promoting for free on eBay if you don't already have an eBay store.

You can try writing some reviews or guides which other users can then read free of charge on the site.

All of these will contain your eBay ID so people can find you, and if you write on a subject related to what you sell you can attract a lot of visitors. These guides also show up in search engine results.

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#3. Create a Blog

Blogspot, wordpress, typepad...

There are plenty of free blogging platforms available online that allow you to set up your own blog on pretty much any subject for free. They even host them for you.

There is a very useful guide for setting up your own wordpress blog HERE.

It's important to read the terms and conditions on these blogs as they don't always like you promoting anything, but if you are careful there's no reason why you can't drive traffic to your eBay listings by writing a regular blog on a related subject.

This is easy to do if you sell one particular type of item - let's say toy cars, for example. If you build up a regular blog talking about all kinds of things relating to toy cars, your blog should soon start showing up in search engine results for related terms.

If your blog gives away plenty of useful information to people who would be interested in buying toy cars, most of those people will follow your link through to your eBay shop to see what you have for sale.

The beauty of this is that you won't even need to sell it to them, because they will already be interested. So you won't annoy the blog owners either!

#4. Get Active in Forums

Another great way to promote your auctions for free is to start participating in some of the many online forums around. All you need to do is search for two or three forums which are concerned with your favorite subject and become an active member.

Do NOT promote your auctions. Just use your Sig file with a link to your listings - if the forum permits it. Always read the forum rules carefully before you post any comments - you won't be able to promote directly in your forum posts; if they allow it it's generally in one particular section only.

What you can usually do however is to include a signature which links back to your store (or your About Me page if you don't have a store, and then people can link back to your auctions) for people to follow.

The key to making a success of this method is to be an active participant in existing threads as well as starting your own.

If you help people and give out good information they will come to trust you and be more likely to spend money with you on eBay.

Build an eBay business... without selling a thing!

How to Think Like an eBay PowerSeller

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AuctionMechanics

Hi, I'm so addicted to eBay that I want to share everything I've learned as an eBay PowerSeller.

Sara - Auction Mechanics

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