Promotional Products and Advertising Specialties
I was a kid in the third grade when my family moved from Atlanta to Vero Beach, Florida. We moved into a new housing development and a few days later a woman drove up and asked to speak to my Mom.
Mom invited her inside and the lady welcomed us to the community. She gave mom all sorts of things like calendars, fly swatters, can openers, a thermometer, and other things I don't remember. What I do remember was that every one of them had the name of a bank, insurance company, or other business on them, and even a phone number to call them.
I thought that was a good idea -- and I still do.
Promotional products, or advertising specialties, can be just about anything. Some of the favorites are pens, pencils, rulers, calendars, thermometers, key chains or fobs, umbrellas, t-shirts, and hats.
As we progress into the 21st century, we're seeing more high-tech products, such as CD case openers, keyboard brushes, USB devices, memory cards, and similar products.
The common issue is that they are all used more than once -- they have a long life. Everytime someone picks up a product with your name and contact information, you are reinforcing your brand, even if it is mostly subconsciously.
Promotional products are used in all industries and are frequently used to promote events, fundraisers, and the people who participate and volunteer.
You'll see t-shirts, hats, water bottles, and many other items being used to commemorate and promote races, concerts, festivals, and other community events.
Some people refer to these promotional gift items as swag or schwag and love getting them for free.
Promotional products are frequently given as free gifts, but there is no reason you can't sell them. It's done all the time.
In addition to being a good marketing device, your promotional products can also be a profit center, should you so desire.
Have you ever bought a shirt with a design of your favorite band or musical group?
Do you have Christmas ornaments, shirts, caps, and other items with company logos and names like Coca-Cola, Nike, Apple, and other national and international brands?
Were they free or were you happy to buy them?
What are you doing to promote your business or organization? Are promotional products included in your marketing plan?
Advertising specialty items are great at cross-promoting similar and non-competing businesses. For example, car dealerships can distribute promotional products from insurance companies at the time of purchase, and insurance companies can distribute freebies from car dealerships when their clients renew their insurance policies.
Builders can offer free products with the names of local banks, building supply businesses, restaurants, schools, and other companies that offer products and services to new homeowners and people who have just moved into the community.
Businesses with no prominent locations can co-promote with other businesses that have lots of foot traffic in their stores.
Think outside the box.
Promotional products can be used to interest new prospects and help move them through your marketing funnel until they convert into customers.
Items with your company logo can be used to thank new customers and remind customers who have bought from your company that you're still around.
You can build and reinforce your brand image with all kinds of products that feature your company logo.
There are many uses for promotional products. Put them to work for your company, today.
VistaPrint
Much more than just free business cards
I've also ordered quite a few of their premium business cards and calendar magnets.
If you are here, I think it's safe to assume that you do most of your marketing online.
The problem is, however, that most of your potential customers probably spend most of their time offline.
What are you doing to reach them?
I have found that business cards and promotional products are very effective in promoting my business, especially to my local, offline market.
VistaPrint has been the only place I've purchased business cards for a long time.
But, they are more than business cards, now!
VistaPrint can supply your needs for:
* business cards
* rubber stamps
* logo design
* letterhead
* checks
* holiday cards
* photo cards
* calendars
* brochures
* post cards
* pens
* magnets
* sticky notes
and probably more by the time you read this.
Save money and get your quality advertising specialties from VistaPrint.
I will.
Kaeser and Blair Promotional Products Distributors and Agents
- Dilbeck Marketing - Murphy, NC
- John Dilbeck is an independent representative for Kaeser & Blair. I am happy to provide marketing help and promotional products to businesses in Cherokee County, North Carolina.
Promotional Products
from 21st Century Affiliate Marketing
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What freebies do you like best?
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Reader Feedback
Do you have any comments about promotional products, advertising specialties, or this lens? Here's your chance to sound off!
We welcome your comments.
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- robvico robvico May 22, 2009 @ 5:49 pm
- Nice lens. I love to use promotional products to advertise my business. It's the only time someone thanks me for giving them my ad. I can't recall anyone ever thanking me after reading my newspaper ad or my brochure. Anyway I found this great blog about promotional products that I think you and your readers should check it out. http://locatereviews.com/8360667
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- Apr 30, 2009 @ 8:12 pm
- Nice lens. Thanks for sharing this information with us. This information is very important for us. Life insurance is very important for human life. please visit my lens and visit also our website. I will give u 5*. if you visit my lens.
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- mariadeabeja mariadeabeja Mar 27, 2009 @ 9:48 pm
- Golly, this is certainly a different slant on promotional products. Folks not in the industry should find this site really insightful. Most people, I think, do not realize the extreme variety of promotional items available.
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- spirituality spirituality Sep 8, 2008 @ 6:39 am
- I love promotionary pens.
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- Oct 29, 2007 @ 12:11 pm
- Nice lens, very informative, it gets five stars from me. Cheap Promotional Products
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- Evelyn_Saenz Evelyn_Saenz Oct 23, 2007 @ 9:01 am
- What a great idea, fly swatters as a promotional gift. I guess with Air Conditioning and Screened windows they are not as useful as in times past but I still like to keep my window open as much as possible and a fly swatter often comes in handy.For more fly swatter ideas.www.squido.com/FrogUnitStudy
by johndilbeck
John Dilbeck lives in the mountains of western North Carolina, near the small town of Murphy. He loves living in the southern Appalachian mountain... (more)
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