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Promotional Products

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 4 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #2485 in Business, #38420 overall

Rated G. (Control what you see)

Promotional Products and Advertising Specialties

 

I remember the very first time I became aware of promotional products, and I didn't know what they were called, but they were neat and they were free.

I was a kid in the third grade when my family moved from Atlanta to Vero Beach, Florida. We moved into a new housing development and a few days later a woman drove up and asked to speak to my Mom.

Mom invited her inside and the lady welcomed us to the community. She gave mom all sorts of things like calendars, fly swatters, can openers, a thermometer, and other things I don't remember. What I do remember was that every one of them had the name of a bank, insurance company, or other business on them, and even a phone number to call them.

I thought that was a good idea -- and I still do.

Promotional products, or advertising specialties, can be just about anything. Some of the favorites are pens, pencils, rulers, calendars, thermometers, key chains or fobs, umbrellas, t-shirts, and hats.

As we progress into the 21st century, we're seeing more high-tech products, such as CD case openers, keyboard brushes, USB devices, memory cards, and similar products.

The common issue is that they are all used more than once -- they have a long life. Everytime someone picks up a product with your name and contact information, you are reinforcing your brand, even if it is mostly subconsciously.

Promotional products are used in all industries and are frequently used to promote events, fundraisers, and the people who participate and volunteer.

You'll see t-shirts, hats, water bottles, and many other items being used to commemorate and promote races, concerts, festivals, and other community events.

Some people refer to these promotional gift items as swag or schwag and love getting them for free.

Promotional products are frequently given as free gifts, but there is no reason you can't sell them. It's done all the time.

In addition to being a good marketing device, your promotional products can also be a profit center, should you so desire.

Have you ever bought a shirt with a design of your favorite band or musical group?

Do you have Christmas ornaments, shirts, caps, and other items with company logos and names like Coca-Cola, Nike, Apple, and other national and international brands?

Were they free or were you happy to buy them?

What are you doing to promote your business or organization? Are promotional products included in your marketing plan?

Advertising specialty items are great at cross-promoting similar and non-competing businesses. For example, car dealerships can distribute promotional products from insurance companies at the time of purchase, and insurance companies can distribute freebies from car dealerships when their clients renew their insurance policies.

Builders can offer free products with the names of local banks, building supply businesses, restaurants, schools, and other companies that offer products and services to new homeowners and people who have just moved into the community.

Businesses with no prominent locations can co-promote with other businesses that have lots of foot traffic in their stores.

Think outside the box.

Promotional products can be used to interest new prospects and help move them through your marketing funnel until they convert into customers.

Items with your company logo can be used to thank new customers and remind customers who have bought from your company that you're still around.

You can build and reinforce your brand image with all kinds of products that feature your company logo.

There are many uses for promotional products. Put them to work for your company, today.

VistaPrint 

Much more than just free business cards


VistaPrint.com



I have been using free business cards from VistaPrint for years and I have never had a bad experience with them.

I've also ordered quite a few of their premium business cards and calendar magnets.

If you are here, I think it's safe to assume that you do most of your marketing online.

The problem is, however, that most of your potential customers probably spend most of their time offline.

What are you doing to reach them?

I have found that business cards and promotional products are very effective in promoting my business, especially to my local, offline market.

VistaPrint has been the only place I've purchased business cards for a long time.

But, they are more than business cards, now!

VistaPrint can supply your needs for:

* business cards
* rubber stamps
* logo design
* letterhead
* checks
* holiday cards
* photo cards
* calendars
* brochures
* post cards
* pens
* magnets
* sticky notes

and probably more by the time you read this.

Save money and get your quality advertising specialties from VistaPrint.

I will.

Free Shipping on Orders over $50 at VistaPrint.com!

Branders 

The world's largest online seller of promotional items

Branders is a great source for promotional products and corporate gifts.


Branders.com



They have thousands of items available for your advertising needs.

Using their advanced online technology, you can upload your logo for placement on the items of your choice.

Compare prices - Branders typically costs as much as 20% less than their competitors.

Kaeser and Blair Promotional Products Distributors and Agents 

Dilbeck Marketing - Murphy, NC
John Dilbeck is an independent representative for Kaeser & Blair. I am happy to provide marketing help and promotional products to businesses in Cherokee County, North Carolina.

Promotional Products 

from 21st Century Affiliate Marketing

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Favorite Promotional Products 

What freebies do you like best?

What are your favorite promotional products and advertising specialty items?

Computer Accessories

3 points

Pens

2 points

Umbrellas

2 points

Sticky Notepads

2 points

Pencils

1 point

Keychains

1 point

Calendars

1 point

Caps

1 point

Shirts

1 point

Stickers

1 point

Thermometers

1 point

Rain Gauges

1 point

Candy and Snacks

1 point

Fly Swatters

0 points

Promotional Products on Amazon 

How to Sell More Stuff!: Promotional Marketing That Really Works

Avg. Customer Rating: Amazon Rating

Amazon Price: $17.21 (as of 10/11/2008)

Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition

Avg. Customer Rating: Amazon Rating

Amazon Price: (as of 10/11/2008)

MySpace Marketing: The Promotional Revolution 2nd Edition

Avg. Customer Rating: Amazon Rating

Amazon Price: $14.95 (as of 10/11/2008)

2008 Thumbnail Media Planner

Avg. Customer Rating: Amazon Rating

Amazon Price: $79.95 (as of 10/11/2008)

Advertising Photos 

happy by myuibe

happy

2007 09 28 - Ephrata - Fair - Sprecher's by thisisbossi

2007 09 28 - Ephrata...

La publicité en France par Emile Mermet, advertising poster, ca. 1880 by trialsanderrors

La publicité en Fra...

Smoke! by FaceMePLS

Smoke!

Houdini in "The Man From Beyond", movie poster, 1921 by trialsanderrors

Houdini in "The...

Blogs Go Better with Coke! by Mike Licht, NotionsCapital.com

Blogs Go Better with...

Kaleidoscope Promo by royblumenthal

Kaleidoscope Promo

Enrollment Day @ Sheffield Hallam Uni, Sheffield by timparkinson

Enrollment Day @ She...

Enrollment Day @ Sheffield Hallam Uni, Sheffield by timparkinson

Enrollment Day @ She...

Vodafone "Fit" TV spot by shonski32

Vodafone "Fit&q...

Birds Eye Cod Press by shonski32

Birds Eye Cod Press

Aer Lingus 48 sheet poster by shonski32

Aer Lingus 48 sheet...

Reader Feedback 

Do you have any comments about promotional products, advertising specialties, or this lens? Here's your chance to sound off!

We welcome your comments.

Joan4

I love all promo products! also a local restaurant will allow someone like me or you to donate coffee mugs, which they will use in the restaurant. Recently I discovered a local author's website - on my coffee cup!

Posted September 09, 2008

spirituality

I love promotionary pens.

Posted September 08, 2008

rdokoye

Nice lens, very informative, it gets five stars from me. Cheap Promotional Products

Posted October 29, 2007

Evelyn_Saenz

What a great idea, fly swatters as a promotional gift. I guess with Air Conditioning and Screened windows they are not as useful as in times past but I still like to keep my window open as much as possible and a fly swatter often comes in handy.For more fly swatter ideas.www.squido.com/FrogUnitStudy

Posted October 23, 2007

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johndilbeck

About johndilbeck



John Dilbeck lives in the mountains of western North Carolina, near the small town of Murphy. He loves living in the southern Appalachian mountains, where he avoids the noise, congestion, traffic and other big city hassles that waste time and energy.

Cherokee County, North Carolina abounds in scenic splendor, as you would expect from an area only an hour's drive from the Great Smoky Mountains National Park.

John spent 30 years mastering computers and teaching others how to use them more effectively. Now, he has turned his attention to blogging, building websites, and forums to help promote the people, organizations, businesses, and events in Cherokee County, NC and the mountain region of North Carolina.

He enjoys creating and selling custom tshirts and other products at his CafePress store: Shirts-Mugs-Hats.com.

He started the Squidoo Marketing community to share knowledge, experiences, and tips with other Squidoo lensmasters who love marketing. You are invited to come join us.

In his spare time, John loves playing guitar and banjo, watching movies from Netflix, and reading anything that doesn't run away.

I love creating lenses on Squidoo and I'm proud to be a Giant Squid. I hope you'll like the lenses I create and will join my fan club, too.

If you're a member at MyBlogLog.com, you are invited to join my community there:

Join My Community at MyBloglog!

Act on your dream!

JD

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