Property Brochure Design

Property marketing and design takes passion, knowledge, great expertise and experience. Whether you are considering Property Brochures, Property advertising or a Property website - Launch your new homes development in style by commissioning a company or individual with experience in this sector.

I personally feel that there is still no equal to holding a professionally and well designed brochure in your hands and felling it, smelling it - enjoying the photography and beautiful printed finish, the carefully considered feel that has been well conceived and equally well completed. Whether your looking for an expensive hardback coffee table style brochure or a more familiar A4 size design, each and every project should be thought of as a new concept - not a tried and tested formula that worked for the last brochure you did, but a brand new business.

Print Design is still the focused media to capture attention and executed well, it can perfectly compliment any digital approach to sell your product or services to a specific audience. For potential buyers, the local property pages of the newspapers are often still the first port of call when looking to buy a home. As good as property websites are, the vast majority of initial leads are generated from traditional marketing. A well designed property advert can make the difference between creating a great footfall to the property you are selling, or receiving virtually no interest at all.

This is all the more important if your new homes is marketed off-plan, where there is no physical property to walk around and view. Having a computer generated image produced of the envisaged home, a punchy, vibrant headline and selling a lifestyle to aspire to are often the best way to create a list of potential buyers before a brick has even been layed.

One of the most important elements within any property brochure, above the copy, above the CGi, and all the lifestyle images are the plans. The floorplans and the siteplan are the science within the brochure - they convey to the buyer exactly what they will be getting. By the time the reader has browsed through your well thought out introduction, the selling of the area and lifestyle on offer, it comes to the crunch. What exactly will I be buying?

What amazes me about many property brochures is the complete lack of effort often put into these crucial assets to your marketing. Often the architects original drawing will be used whereas the difference achieved if you take the time to redraw the plans, simplify them, apply a colour and maybe even some depth can produce truly stunning results.

The siteplan is the perfect example of this. Show the trees, the landscaped gardens, the approach to the property - add shadows, perhaps a car - all of this adds to the vision the buyer gets when considering your home. Show the depth of the landscape, the contours, the colours of the rooftiles, the paviored drives. You will be amazed at the difference this can make to the finished brochure in its look, its feel and more importantly in its information.

Without doubt, your wisest decision when it comes to selling your new home is going to be who designs your marketing material. Adams Graphic Design are experts at marketing property and work for Estate Agents, New Homes Developers and Builders alike. Whoever you commission, ensure they have a relevant portfolio and can point to examples of how their creative work helped to speed sales and generate interest. There are many great freelance designers out there with the relevant experience, knowledge and passion so start looking at some property marketing experts and get them on board today.