Property Marketing is an Evolving Necessity!

Selling real estate is no longer about putting a sign in the front yard and waiting for the offers to roll in. Buyers are more sophisticated. Busier. More finicky. They demand proper marketing, and if they like what you've done with the marketing of a property, then maybe they'll do you the favor of coming to see it.

Then and only then, once they're there actually looking at the property can you start any kind of selling!

In order to stand out in the crowd of available houses for sale, you need to spend some time carefully crafting a stellar property marketing campaign... from preparing the property appropriately, to styling and staging the thing to look temptingly appealing and like it would "fit" almost everybody...and then promoting the property online.

Thanks to the internet, the beginning part of how people buy real estate has changed dramatically. Realtors and those who wish to sell on their own need to consider Property Marketingas a unique discipline.

And with Fair Housing...

Online marketing has changed Property Marketing irrevocably. But that is not the end of the story.

To succeed online, the property must be properly prepared and styled (primped or pimped out - depending upon your generation's vernacular!!). Hence the 3 steps that form the Trio of Property Marketing ~

Prep ~ preparing the home, (fixing what's broken, fresh paint, everything clean and impersonal - like a decent hotel)

Primp ~ styled and staged for maximum appeal (real estate staging, or home staging is unmatched in its effectiveness here)

and

Promote ~ listing the property online and then pinging it out to every relevant platform where potential buyers can find it.

Real Estate is completely local. What is important in one part of the country does not work at all in another. So how do you know what to spend your money on, in your area, when you put your house on the market?

The brilliant folks at HomeGain.com have got the answers for you with a feature they call a Home Sale Maximizer. This will tell you how much money you will get back, on average, in your zip code, if you replace the lighting, for example.

It's a great tool and so helpful in the overall property marketing phase for preparing that property to be listed.

Check it out. In my zip code, home staging will get you a 378% return on your investment!
Not sure about you, but I can live with that kind of ROI ~ for every $1 spent, I can get back $378. Not too shabby, at all!