PRWeb Review

Press releases are short written communications directed at news outlets ranging from CNN to a niche blogger that are used to garner media attention for a product, service, company, or organization.

For companies that are not well known press release distribution services are used to get attention from various news outlets that would otherwise not be reachable. For example if Steve Jobs posts a press release on Apple's website they would not need a press release as the press is already watching, but if Joe's Lumber Yard wants to get media attention they will need to employ some sort of press release distribution service.

A press release doesn't always have to target the largest news outlets, everyone would love to get a primetime national TV spot or an article in the New York Times but there are plenty of smaller news outlets that also watch press releases which can be even more useful. For example if your company sells email marketing software to other businesses, it would probably be even more useful to get a review of your product in a magazine or well respected blog within the marketing niche rather than on a 15 second clip on CNN.

Visit the PRWeb website to learn more about creating and distributing a press release.

PRWeb is not your traditional press release company, they are not just submitting stories to a couple major outlets with the hope that one picks up a story. They have over 250,000 RSS subscribers and while your story is submitted to places such as the New York Times, Chicago Tribune, and Google News it is also submitted to over 30,000 websites and 35,000 bloggers and journalists.

Your press release is hosted permanently on the PRWeb website where it can be crawled by search engines and found via keywords pertinent to your industry as long as you search engine optimize your press release by including keywords that people would search for. To get even more out of your release take advantage of social media outlets such as Twitter and Facebook where your story could go viral, which would not only bring in large news outlets but bring in a large amount of traffic online.

PRWeb offers a variety of pricing options starting at $80 ranging from a place to host your press release up to distribution to the largest news outlets such as New York Times or Chicago Tribune. They also offer a variety of additional services such as press release writing, search engine optimization, and media digests.

Visit the PRWeb website to learn more about creating and distributing a press release.