Technology has led to a major change in the way we communicate across the world. It has taken down the walls between consumers worldwide, and now, rather than organizations talking to customers, customers are talking to each other.
Communications professionals have a choice. Join the conversation, or risk what is being said behind our backs.
PR Blogs of Note
Communicators on Communication
Surprisingly few PR people are blogging, but the ones that are are ahead of the fray. Here are some of the A-List.
- PR Studies
- A weblog about public relations from Leeds Business School at Leeds Metropolitan University
- Micro Persuasion - Steve Rubel
- Steve Rubel explores how new technologies are transforming marketing, media and public relations.
- Hill and Knowlton - Collective Conversation
- Hill & Knowlton's professional blogging community.
Online PR
Tips for old dogs who need to learn new tricks
Ignoring the new PR landscape is a good way to become extinct. Lesson one: bloggers are not reporters, but they might be just as important to your campaign. These are links on pitching bloggers on a story.
- The PR Lessons of a Clueless Blog Pitch
- From MarketingProfs.com - an excellent article on pitching blogs. Requires free registration (or use BugMeNot.com).
- The New PR Wiki
- How personal publishing is changing the PR practice - A PR wiki
Canadian PR Tools
Online tools for the Canadian public relations professional
- Canada NewsWire
- The largest press release distribution service in Canada.
- CCN Matthews
- Another press release distribution service more targeted to business and special interest groups.
Ads That Suck
Rants about the state of media, marketing and, most importantly, ads that suck.
Fetching RSS feed... please stand byWriting Tools
Writing is the soul of the business... might as well do it right.
- Bull Fighter
- An online or downloadable Word plugin that scans documents for readability and buzzwords.
Public Relations Tools
- MediaMap
- The internet PR resource, connecting connecting public relations professionals and news media with timely, accurate information. Tools for both PR professionals and journalists.
- PR Mania
- The portal for advertising, branding, media and public relations in Sweden and Scandinavia. Also links to international PR and advertising agencies.
- eNewsRelease.com
- Target editors from database of 30,000 print, broadcast and online media - guaranteed accurate.
- Reputations.com
- Online public relations and reputation management advice, discussion and solutions.
- Robert Marston & Associates
- Free online resource for public relations professionals.
- ARA Content
- A feature article release distribution service that connects feature articles with newspaper, magazine and online publications nationwide.
- Companycare Communications
- A consumer and business technology public relations consultancy specialising in corporate accounts providing press releases.
- Finder Binder
- Public relations assistance specializing in placing articles and advertising with media outlets.
- Spotter Global News Analysis
- Measures, analyses and evaluates international press coverage to provide clients with insight and understanding on their reputation, their brands' images, stakeholder opinions, competitor activity, and emerging issues and trends all over the world.
- PIMS - Spreading the Word
- A global corporation serving the publishing and distribution needs of the PR industry.
- O'Dwyer's PR Daily
- Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
- PressRelease.com
- Provides business services for companies of all sizes. Primary services are Virtual Press Rooms and press release distribution.
- The Holmes Report
- Comprehensive source of news, knowledge, and career information for public relations professionals.
- Issues Watch
- Offers tools for monitoring, analyzing and shaping communication strategies and tracking market issues and trends.
- e-PublicRelations
- Combining traditional and Internet public relations covering from web site development to press releases and product launches.
- The Public Relations Society of America (PRSA)
- Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, and non-profits.
- PR Newswire
- News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational communications.
- USPRwire | US & Global News Distribution
- USPRwire is a free press release distribution service. Public relations (PR) professionals can post their news releases to our site for free and search engines will find them in our archives.
Media Relations Research Tools
- MEDIAtlas
- Research tools from PR Newswire
- Bacon's Information - Media Map
- Bacon's helps communications, marketing and PR professionals maximize results in media relations. Bacon's is the first provider of integrated service solutions designed to provide clients with resources and intelligence to target their messages efficiently.
Media Monitoring Tools
- eWatch - a service of PR Newswire
- With monitoring from eWatch, you can immediately track your print and online media coverage plus monitor portals and public discussion areas on the Internet to find what's being said about your organization, competitors or industry.
