How to Build Your Business with Public Speaking

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Seven ways you can use public speaking to build your business.

Acting is merely the art of keeping a large group of people from coughing.
Sir Ralph Richardson

1. Networking 

Speaking at a networking meeting
Public speaking at a leads group can be challenging for many. After you've
told the group about what you do in your business, what else can you say? (more ...)

Elevator or Signature Speeches
Public Speaking To Market Your Business - What's This Signature Speech Thing All About?

"Public speaking is a good way to market my business. Does anyone know what's the best way to do that?"

This is the same question I see posted all over the Internet by entrepreneurs in every kind of imaginable business. From massage therapists to house cleaners, from coaches to network marketers, everyone wants to know about putting together a speech. The good news is the word is out: public speaking is an efficient way to get new business. But the question remains: what's the most effective way to do that? And who's going to listen to me? And is this gonna cost me anything?

The answers may surprise you. I've been speaking in front of audiences for most of my life. But only after I started my coaching and consulting practice did I truly understand the power of public speaking to market a business. Since I've put together what I call my "Signature Speech," my business has sky-rocketed. (more...)

Great BOOKS on Networking 

Guide to Networking Essentials

Amazon Price: $73.05 (as of 12/23/2009) Buy Now

Dig Your Well Before You're Thirsty : The Only Networking Book You'll Ever Need

Amazon Price: $11.53 (as of 12/23/2009) Buy Now

Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet

Amazon Price: (as of 12/23/2009) Buy Now

2. Marketing 

Money Talks
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Because Middleton had always spoken to promote his business, he turned to public speaking with a vengeance. He researched local organizations whose members comprised professional business owners, his target clientele. He called chambers of commerce, business groups and others likely to be interested in his three-hour marketing workshop.
Within a few months, Middleton had spoken at over a dozen organizations, establishing his reputation as a marketing expert for professional service firms. He quickly became a known entity, having personally introduced his business and credentials to hundreds of prospects.
(...more)

Get some great ideas from these books 

The Six-Figure Speaker: Formula for a Six-Figure Income As a Professional Speaker

Amazon Price: $13.57 (as of 12/23/2009) Buy Now

Speak and Grow Rich

Amazon Price: $11.56 (as of 12/23/2009) Buy Now

Marketing and Promoting Your Own Seminars and Workshops

Amazon Price: $13.57 (as of 12/23/2009) Buy Now

3. Make Speaking your business 

Public Speaking Marketing - The One Hidden Secret To Growing Your Speaking Business
When I learned what top marketers knew and then simply applied it to my speaking business, my income literally TRIPLE the next year. This was the smartest, most - lucrative decision I've ever made for my speaking business and is one decision that made me a very wealthy speaker.

more...

One way to do it! 

Guy Kawasaki - The Art of the Start

This man is known for his public speaking, for his businesses and for his marketing using public speaking
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