Key To Being Remarkable

Like the Buddhist 8-fold path, I present to you the Purple 8-fold path:

1) Marketing has long pursued mass audience.
2) Mass-marketing is no longer working. It is wasteful and ineffective.
3) Time to stand out.
4) The way to standout is by being remarkable to a small audience of those people who seek innovations.
5) The way to be remarkable is to destroy the notion that marketing is a post-production process
6) Marketing needs to begin at the product design stage.
7) If a product is designed to be remarkable, the product will sell on its own.
8) The path to the remarkable lies in pushing existing boundaries and going beyond.

The book is filled with examples of companies that have succeeded by following the above 8-fold path. Success in Business and Success in Life is assure if the modern-age 8-fold path that I have delineated above is followed. It can be done and it has been done.

Purple cow has plenty of take-aways. Fortunately, the author does not fall into the trap of overdoing the take-away bit.

Style: Reads like a blog. Oh Wait! The contents are from a blog. As all blogs go, the content is crisp and to the point.

Knowledge content: Good. Many examples to emulate (or not! as that would be defeating the point)

Applicability: Immediate and very effective.

Recommendation: What? Haven't you read Purple Cow yet?