We had seen so many cows all along. Is it worth talking about them? The immediate answer would be - 'No'. But what if you had seen a Purple Cow. We would get excited and start talking about it with our friends, family members. There is some magic in this purple cow and Seth Godin refers it to be Remarkable.
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- Purple Cow by Seth Godin
- Transform Your Business by Being Remarkable.
Seth Godin's Blog
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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Amazon Price: $14.93 (as of 11/23/2009) 
Purple Cow: Transform your Business by Being Remarkable
Amazon Price: (as of 11/23/2009)
Purple Cow: Transform Your Business By Being Remarkable.(Marketing edge)(Book Review): An article from: Bank Marketing
Amazon Price: $5.95 (as of 11/23/2009)
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