(by 19 people)
Seth Godin's "Purple Cow" challenges what you learned about marketing in school, starting with Promotional P's and running straight through focus groups. The case studies with blatant and honest information about real brands you're familiar with solidifies the ideas and teachings that you will find in this book.
If you have a product or service to sell, you need this book. If you designed, invented, or otherwise manufacture that same product or service, you REALLY need this book. Learn how to get ahead - not by creating great advertisements and commercials, but by being that remarkable thing that everyone spends their energy seeking out - and then becomes loyal to.
Links to all things Purplely Goodness
- Official Purple Cow Site
- Click on the heffer to learn more about Seth's book.
- Unofficial Purple Cow Site
- Contains some interesting things...not sure how it all fits together but it's amusing.
- Wikipedia says...
- Purple Cow is on Wikipedia! Wiki-cool. (Is that like hella-cool? Cause that's kind of what I'm hoping...)
- In Praise of Purple Cow
- FastCompany likey Purple Cow. "Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products."
- 800 CEO Read
- CEO Read recommends Purple Cow - it was chosen for Jack Covert Selects.
- TechCrunch
- Seth's book helped Dave Winer create his own Purple Cow.
- Purple Cow Excerpt
- Read a PDF excerpt of Purple Cow and decide if the book is right for you.
Buy the Book! (Get other cool stuff too!)
Purple Cow: Transform Your Business by Being Remarkable
The sacred, er, Purple Cow - one of the best marketing books of all time.
Amazon Price: $13.57 (as of 07/26/2008)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
This book changed my whole attitude towards doctors. Read more to find out why.
Amazon Price: $16.50 (as of 07/26/2008)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Before you get too offended, just read what Seth has to say.
Amazon Price: $16.29 (as of 07/26/2008)
People LOVE Purple Cows
Van Wezel Performing...
The crazy ketchup ha...
Sick Hotdog
Find Purple Cow on eBay
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Are you a Purple Fan?
I don't mean the Vikings...(Lord no!) I mean Seth Godin's book Purple Cow.
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beachbum_gabby
once again, very helpful lens and thanks Kimberly. Faved and Bookmaked it! Posted July 03, 2008 |
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CleanFace
Congratulation on being TOP100. 5 stars given and bookmarked! :) Posted May 17, 2008 |
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candymae
:)interesting lens Posted April 21, 2008 |
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RyanRE
I have not yet read purple cow, but Seth is one smart cookie. I just might have to pick it up. Posted April 10, 2008 |
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thomslater
looks very cool, The purple cow is great. Loved it! Posted April 08, 2008 |
Seth's Blog - Purple Cows and more
Purple Cow made YouTube!
Be a Purple Cow
Pastor David Blunt talks about standing out in your world by being a Purple Cow.
What is your favorite Seth Godin book?
My favorite parts of Purple Cow
- Page 16
The old and new rules about marketing.
Instead of spending all my time and energy (and money!) focusing on creating great ads that attract people to my products and services, I have created the exact things that people are looking for. They're a little different, and people love them. - Page 38
Given the examples about the businesses listed, I've developed my own list of questions:
* How can I get an unfair advantage?
* What can I invent?
* How can I make it impossible for others to compete with me?
* How can I learn from the mistakes of others?
* How can I drop the baggage others are carrying around?
* How can I be flexible? - Page 41
If I could choose my customers, who would they be, and what do THEY want? - Page 44
How can I dominate an underserved niche? - Page 46
When times are tough, you can't afford NOT to be remarkable. - Page 50
Sometimes, boring is remarkable. Like Google. - Page 74
Can I create a collectible version of my product?
Creating Passionate Users
When I read this blog I thought about everything I learned in Purple Cow. I swear, these two minds have to be on the same wavelength. Enjoy discussions about technology, innovation, and marketing at this fun blog.
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