Purple Cow: Transform your Business by Being Remarkable

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 25 people | Log in to rate

Ranked #149 in Books, #16,185 overall

Seth Godin's "Purple Cow" challenges what you learned about marketing in school, starting with Promotional P's and running straight through focus groups.  The case studies with blatant and honest information about real brands you're familiar with solidifies the ideas and teachings that you will find in this book.

If you have a product or service to sell, you need this book.  If you designed, invented, or otherwise manufacture that same product or service, you REALLY need this book.  Learn how to get ahead - not by creating great advertisements and commercials, but by being that remarkable thing that everyone spends their energy seeking out - and then becomes loyal to. 

Links to all things Purplely Goodness 

Official Purple Cow Site
Click on the heffer to learn more about Seth's book.
Unofficial Purple Cow Site
Contains some interesting things...not sure how it all fits together but it's amusing.
Wikipedia says...
Purple Cow is on Wikipedia! Wiki-cool. (Is that like hella-cool? Cause that's kind of what I'm hoping...)
In Praise of Purple Cow
FastCompany likey Purple Cow. "Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products."
800 CEO Read
CEO Read recommends Purple Cow - it was chosen for Jack Covert Selects.
TechCrunch
Seth's book helped Dave Winer create his own Purple Cow.
Purple Cow Excerpt
Read a PDF excerpt of Purple Cow and decide if the book is right for you.

Buy the Book! (Get other cool stuff too!) 

Purple Cow: Transform Your Business by Being Remarkable

The sacred, er, Purple Cow - one of the best marketing books of all time.

Amazon Price: $13.62 (as of 07/06/2009) Buy Now

Free Prize Inside / Purple Cow

Get a special bonus - a two-fer!

Amazon Price: (as of 07/06/2009) Buy Now

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

This book changed my whole attitude towards doctors. Read more to find out why.

Amazon Price: $19.00 (as of 07/06/2009) Buy Now

Unleashing the Ideavirus

Sneezing is cool...just ask Seth.

Amazon Price: (as of 07/06/2009) Buy Now

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Before you get too offended, just read what Seth has to say.

Amazon Price: $16.29 (as of 07/06/2009) Buy Now

People LOVE Purple Cows 

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Find Purple Cow on eBay 

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Purple Cow was voted the "most valuable business book" by readers.

Purple Cow made YouTube! 

Purple Cow Teachers vs Students For Real

 

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What is your favorite Seth Godin book? 

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My favorite parts of Purple Cow 

  • Page 16
    The old and new rules about marketing.
    Instead of spending all my time and energy (and money!) focusing on creating great ads that attract people to my products and services, I have created the exact things that people are looking for. They're a little different, and people love them.
  • Page 38
    Given the examples about the businesses listed, I've developed my own list of questions:
    * How can I get an unfair advantage?
    * What can I invent?
    * How can I make it impossible for others to compete with me?
    * How can I learn from the mistakes of others?
    * How can I drop the baggage others are carrying around?
    * How can I be flexible?
  • Page 41
    If I could choose my customers, who would they be, and what do THEY want?
  • Page 44
    How can I dominate an underserved niche?
  • Page 46
    When times are tough, you can't afford NOT to be remarkable.
  • Page 50
    Sometimes, boring is remarkable. Like Google.
  • Page 74
    Can I create a collectible version of my product?

Creating Passionate Users 

When I read this blog I thought about everything I learned in Purple Cow. I swear, these two minds have to be on the same wavelength. Enjoy discussions about technology, innovation, and marketing at this fun blog.

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Are you a Purple Fan? 

I don't mean the Vikings...(Lord no!) I mean Seth Godin's book Purple Cow.

Amitabh1702 wrote...

Your obviously fantastic lens gets featured here => Purple Cow - Book Review

And a 5 * for you.

ReplyPosted March 30, 2009

targ8 wrote...

I did not know that Seth Godin was also behind squidoo. I am trying to be remerkable wth www.targ8.com by linking to the best sites with one searchbox. The site is really taking off now and I live by the 'remarkable' principles of 'Purple Cow' everytime. Thanks Seth.

ReplyPosted January 18, 2009

DrRichard wrote...

I'm a big fan. Thanks for writing about this. 5 stars!

ReplyPosted October 12, 2008

Jewelsofawe wrote...

Definately makes me interested. Great lens!

ReplyPosted September 02, 2008

beachbum_gabby wrote...

once again, very helpful lens and thanks Kimberly. Faved and Bookmaked it!

ReplyPosted July 03, 2008

 
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