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Purple Cow: Transform your Business by Being Remarkable

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 19 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #244 in Business, #3662 overall

Rated G. (Control what you see)

 

Seth Godin's "Purple Cow" challenges what you learned about marketing in school, starting with Promotional P's and running straight through focus groups.  The case studies with blatant and honest information about real brands you're familiar with solidifies the ideas and teachings that you will find in this book.

If you have a product or service to sell, you need this book.  If you designed, invented, or otherwise manufacture that same product or service, you REALLY need this book.  Learn how to get ahead - not by creating great advertisements and commercials, but by being that remarkable thing that everyone spends their energy seeking out - and then becomes loyal to. 

Links to all things Purplely Goodness 

Official Purple Cow Site
Click on the heffer to learn more about Seth's book.
Unofficial Purple Cow Site
Contains some interesting things...not sure how it all fits together but it's amusing.
Wikipedia says...
Purple Cow is on Wikipedia! Wiki-cool. (Is that like hella-cool? Cause that's kind of what I'm hoping...)
In Praise of Purple Cow
FastCompany likey Purple Cow. "Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products."
800 CEO Read
CEO Read recommends Purple Cow - it was chosen for Jack Covert Selects.
TechCrunch
Seth's book helped Dave Winer create his own Purple Cow.
Purple Cow Excerpt
Read a PDF excerpt of Purple Cow and decide if the book is right for you.

Buy the Book! (Get other cool stuff too!) 

Purple Cow: Transform Your Business by Being Remarkable

The sacred, er, Purple Cow - one of the best marketing books of all time.

Amazon Price: $13.57 (as of 07/26/2008)

Free Prize Inside / Purple Cow

Get a special bonus - a two-fer!

Amazon Price: (as of 07/26/2008)

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

This book changed my whole attitude towards doctors. Read more to find out why.

Amazon Price: $16.50 (as of 07/26/2008)

Unleashing the Ideavirus

Sneezing is cool...just ask Seth.

Amazon Price: (as of 07/26/2008)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Before you get too offended, just read what Seth has to say.

Amazon Price: $16.29 (as of 07/26/2008)

People LOVE Purple Cows 

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Find Purple Cow on eBay 

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Are you a Purple Fan? 

I don't mean the Vikings...(Lord no!) I mean Seth Godin's book Purple Cow.

beachbum_gabby

once again, very helpful lens and thanks Kimberly. Faved and Bookmaked it!

Posted July 03, 2008

CleanFace

Congratulation on being TOP100. 5 stars given and bookmarked! :)

Posted May 17, 2008

candymae

:)interesting lens

Posted April 21, 2008

RyanRE

I have not yet read purple cow, but Seth is one smart cookie. I just might have to pick it up.

Posted April 10, 2008

thomslater

looks very cool, The purple cow is great. Loved it!

Posted April 08, 2008

 
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Purple Cow made YouTube! 

Be a Purple Cow

Pastor David Blunt talks about standing out in your world by being a Purple Cow.

powered by YouTube

What is your favorite Seth Godin book? 

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My favorite parts of Purple Cow 

  • Page 16
    The old and new rules about marketing.
    Instead of spending all my time and energy (and money!) focusing on creating great ads that attract people to my products and services, I have created the exact things that people are looking for. They're a little different, and people love them.
  • Page 38
    Given the examples about the businesses listed, I've developed my own list of questions:
    * How can I get an unfair advantage?
    * What can I invent?
    * How can I make it impossible for others to compete with me?
    * How can I learn from the mistakes of others?
    * How can I drop the baggage others are carrying around?
    * How can I be flexible?
  • Page 41
    If I could choose my customers, who would they be, and what do THEY want?
  • Page 44
    How can I dominate an underserved niche?
  • Page 46
    When times are tough, you can't afford NOT to be remarkable.
  • Page 50
    Sometimes, boring is remarkable. Like Google.
  • Page 74
    Can I create a collectible version of my product?

Creating Passionate Users 

When I read this blog I thought about everything I learned in Purple Cow. I swear, these two minds have to be on the same wavelength. Enjoy discussions about technology, innovation, and marketing at this fun blog.

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KimberlyDawnWells

About KimberlyDawnWells

I AM: Kimberly Dawn Wells

If you're looking for a great all-around business, marketing, idea, and creativity book, Purple Cow will give you the inspiration to take your project forward to a new level of success.

To learn more about me, visit my biography lens and lensography.

 

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