Baby Toys

Children's learning begins at home. The toys and activities provided by parents and carers will have a huge impact on helping babies and toddlers move through their crucial stages of learning and development.

Choosing the most age appropriate toys is a key factor. Age appropriate means those which are most suitable for the level of the child's ability to concentrate and learn. It is pointless expecting a toddler to be able to play with toys which are too complex or do not provide them with a sense of success.

Children learn through repetition, praise and encouragement.
They will use all five senses while playing.

• Touch: This sense is used automatically as soon as the child picks up a toy.


• Vision: Toys which are brightly coloured will attract a babies attention. Shimmering or moving light of different colours will have an almost mesmerising affect.


• Sound: Toys which have sounds attached within them are a great way for babies to learn to listen and discover new noises. The sounds do not have to be artificial, toys which have fabrics making a scrunching noises are equally fascinating for babies and toddlers. Introducing different tones and volumes are great for expanding their learning. Pots and pans and a wooden spoon for banging is ideal!


• Taste: Taste and touch are combined. Babies and toddlers use their mouths to taste and touch everything. This is an essential part of their learning which should not be discouraged unless the toy is dirty or poses a choking hazard.


• Smell: babies and toddlers may not appear to smell toys, however as soon as they put it into their mouths the smell will automatically be experienced.

Having a suitable number of different toys which encourage all aspects of learning and moving is equally important. Too few choices and the child will easily become bored. Too many available at any one time and they will become overwhelmed or frustrated with choice.

Try putting a small number of various toys in the play area for a week and then substituting one at a time on a rotation basis. This will enable the baby or toddler to be given the opportunity to enter the world of discovery and learning through their play in a positive way.

Activity Snuggle
Our clever baby cuddler takes two shapes;
a great cosy blankie to make baby feel
secure and a huggabley cute baby soft
toy that is secured with...

£13.99





Baby Bustle Castle
This versatile learning toy is great for
your little ones, with its bright and
colourful design and its classic, durable wood
base and soft, vivid...

£18.99

Babies and children of all ages adore soft toys. Initially soft toys are used by babies as their first experience of toys. They will touch, taste and smell them as a means of comfort and a feeling of security.

A key factor when choosing soft toys is to ensure that they meet the British Safety Standards. Toys which meet these standards will have undergone a series of tests to ensure that all potential risks of accident or injury have been reduced by the manufacturers.

Soft toys will be tested for small pieces being fixed firmly in place, such as eyes, noses and limbs. The fabric used will also be tested against harmful chemicals in their composition and that they are fire retardant. For peace of mind you should look for the British Safety Standards Kite mark logo on all soft toys before giving them to a baby or child.

Small soft toys which are easy to hold in small hands are ideal. Tactile soft fabrics and materials provide comfort for a baby. Many children become very attached to a particular soft toy. This will become grubby quite quickly, particularly when a toddler starts to take it everywhere with them. Soft toys which are washable and easy to dry will save many tears!

As the child grows older soft toys will be used as part of their play and learning. Animals and bears may become 'friends' which are spoken to by the child as well as being part of different role play situations such as taking their bear for a walk.

Soft toys are ideal toys for babies and children of all ages.

Felix Fire Truck
Make way for this terrific soft truck
- our very first! Felix Fire Truck features
lights that blink and plastic wheels
that click when moved for...

£14.99





Froggy Frenzy
Ribbit! Slurp! Burp! Our great frog
fly catching game is a fantastic toddler
soft toy that has sounds to make
all toddlers giggle. Children have to...

£22.99

Babies are fascinated by noise. The gentle sound of a rattle will undoubtedly get a baby's attention!

Rattles have been used to amuse and quieten crying babies for many hundreds of years. The handle of the rattler was a slim stick shape on which the baby could suck to replicate a nipple without any fluid passing through it. The shape of the handle was also ideal for little hands to grasp and hold onto, while the robust material of bone or stone was ideal for baby's to chew on to help them teethe.

In many countries rattles were given to babies to ward off evil sprits to keep them safe and healthy. Rattles and teething rings made from silver were given to babies of the wealthy to pacify them. Silver rattles and teethers are still available today, but they are brought more as a memorable keepsake for parents than a toy for babies to actually use.

Nowadays rattles and teethers are available in a whole host of different designs and styles. Small rattles made from non toxic plastics, wood or fabric remain very popular toys for babies. The gentle calming sounds produced when a rattle is shook are still used to attract a crying baby's attention to help pacify them. The durable materials enables the baby to put the teether or rattle safely in their mouths to help them during teething.

Soft toys which produce soothing sounds when shook are very popular 'first' toys for babies. Although babies may suck on these to pacify themselves they have no hard surface for teething purposes.

Knitted Bunny Rattle
This adorable pink and white striped knitted
bunny rattle would make the perfect gift for
any new born baby girl. Withits embroidered
face, you...

£9.99





My First Car Rattle
The ideal gift for the next Lewis Hamilton
is our high quality beech baby rattle and
teether. The car shaped rattle has a large
hoop for a roof...

£8.99

First books made from material are the ideal way to introduce babies and toddlers to the wonderful world of books. Bright colours and simple illustrations of everyday objects make fantastic 'talking' points for parents and carers. The calming affects of reading a book to a baby or toddler will encourage them to gradually recognise shapes and name objects. Both of these aspects are fundamental in children's learning and development.

Fabric books are durable and non- toxic. They pose very little risk of choking and are easily maintained and cleaned.

To begin with babies will most likely chew the book or simple hold it in their hands. As they grow older the book can be used as a fundamental basis of learning how to read. Parents or carers will inadvertently show the baby which way round the book is held. By turning the pages further learning that in the UK and most western countries books are read from the front to the back in demonstrated.

Fabric books which have a story can be introduced to toddlers. Parents 'reading' the book should encourage word and speech development by repeating words frequently. Books which have written words are used to show toddlers that text is read from left to right in the western world. Using a finger to point to objects and words is a great way to encourage word recognition, shapes and colours.

Educationalists and child psychologists have proven that children who are introduced to books at a very early age are more likely to grow up appreciating written word and have better understanding of literacy at school. The interactions between parents and carers when sharing a book is an essential part of promoting child development.

Baby Tiger's Jungle Adventure
Going on adventures is what babies
love to do, and now with the baby
tiger's jungle adventure soft activity
book your child doesn't have
to go into...

£12.99





Buzzing Through Fabric Book
Our colourful fabric book features a
fearless bumble bee that needs
guiding as he explores the world
around him. Push the cute fabric bee...

£11.99

The first few tentative steps of a baby are magical moments. Babies begin to explore their world by pulling themselves up to standing position by holding onto chairs and furniture. Some babies do merely stand up and begin to tentatively take a few steps unaided however, this is by no means typical.

Once they have walked their way around a room by holding on to furniture or a someone's hand they will take a few tentative steps unaided. A baby walker is ideal to help a baby to become mobile, independent and a toddler!

Baby walkers need to be stable and easy for the baby to push along. Those which have a compartment on the front offer perfect stability, as well as providing the ideal place for the toddler to place toys to transport to different locations. The front storage is also ideal for weighting down the baby walker with toys to help prevent it from tipping when a baby pulls himself up. Manufacturers test stability to help prevent excessive instability.

There are many different variations of baby walkers available. The traditional baby walker has a low box compartment at the front which contains wooden building bricks and a straight handle. These traditional styles remain extremely popular.

Alternatively baby walkers in the shape of cars or fire engines make a more unusual walker. These also have the all important storage compartments at the front for carrying toys.

Baby walkers give the opportunity for babies to practice walking unaided, providing them with their first steps towards independence, which is an very important mile stone in any baby's life.

Activity Baby Walker
Our modern colourful baby walker is
just the thing to help junior take his
first few tentative steps whilst having
the extra security and stability...

£44.99





Baby Walker & 24 Blocks
This robust wooden baby walker is a
great way to encourage a baby when
he's learning to walk. The baby walker
features an angled push handle, solid...

£34.94

Classical wooden and beautifully painted pull along toys remain very popular with young children. A huge variety of robust and brightly coloured plastic or wooden pull along toys provide ideal companions for toddlers and young children to trundle along with.

Toys which have a noise are always popular with children. Many pull along toys make clicking and clacking sounds as their wheels turn which young toddlers will adore. Those which have wobbly leg appearance add a quirky sense of fun!

Pull along toys can be introduced as soon as a child can walk confidently unaided. A pull along companion will be appreciated and used frequently by both boys and girls providing a sense of purpose for many children who will use them as part of their independent role playing. What better than to have your own animal to obediently follow behind you, someone you can talk to and look after. Friendly dogs, cats or a row of waddling ducks make the ideal companion for toddlers and young children to take for a walk around the house, garden or to the park.

Physical development and balance will be enhanced as a child learns how to walk confidently while glancing back over their shoulder to check that their companion is still behind them. Toddlers will learn how to pull at a steady pace and not release their grasp to prevent their toy from falling over or being left behind! Chatting and encouraging the pull along toy to 'come along' is great for children's communication and social development. Pull along toys are a great way to encourage self initiated play in young children.

Pull Along Ginger Cat
Pull along toys are always a huge hit
with toddlers and are a great way of
encouraging them to walk. Now they
can take Ginger for a stroll...

£19.95





Pull Along Quack Pack
If the children love feeding the ducks
they'll love this pull along set of
quackers. Mummy duck and her three
ducklings will waddle along wherever...

£19.95