Quiz: What Do You Know About Intellectual Property?

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So, how much do you know about intellectual property?

The term "intellectual property" covers a series of legal rights which have an impact on almost every aspect of business. Intellectual property is intangible property created by statute. The owner is given the exclusive right to do certain acts which give the owner a commercial benefit. All statutory intellectual property rights are territorial - in other words, a right granted in one country can only be enforced in the country in which it is granted. The exception to this is copyright in respect of which the copyright owner in one country can enforce his or her copyright in other countries who are signatories to the Berne Convention (subject to any requirements in the country in which copyright is sought to be enforced).

Like physical property (such as land), intellectual property can be exploited or commercialised in a number of ways. For more information about intellectual property rights generally and the international conventions and treaties that apply, see the World Intellectual Property Organization website.

Many organisations recognise the need to identify, capture and exploit intellectual property that is generated in the ordinary course of their business and understand the importance of using intellectual property rights they have licensed in accordance with their licence terms. However, many businesses, do not and that is largely due to a misunderstanding of what actually constitutes intellectual property and the rights which attach to each different type of intellectual property.

This quiz is designed to test how much you know about intellectual property.

United States Patent and Trademark Office

The United States Patent and Trademark Office (USPTO) is the US authority responsible for administering intellectual property rights.

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Some information to help you with this quiz

The sections below set out some information which will help you with this quiz. The information refers to Australian law but it will still help you to answer the more generic questions included in this quiz.

The World Intellectual Property Organization website, USPTO website, US Copyright Office website and the UK Intellectual Property Office website have useful information about intellectual property which will help with this quiz.

What do you know about intellectual property?

Trade marks (or trademarks)

In Australia, a trade mark is considered to be a badge of origin. It enables a proprietor of a business to distinguish the goods or services of the proprietor's business from the goods or services of another business.

In Australia, trade marks may be registered or unregistered. Registration of trade marks in Australia is regulated by the Trade Marks Act 1995 (Cth). Trade marks may be unregistered because they do not meet the registration requirements of the trade marks act or simply because the proprietor has failed to apply for registration of the trade mark.

Generally, registered trade marks are easier to protect than unregistered trade marks because the owner of a registered trade mark can bring an infringement action under the Act and rely on certain presumptions in the Act in relation to the effect of registration. Unregistered trade marks generally can only be protected by bringing an action for passing off or for breach of the statutory provisions which prohibit misleading or deceptive conduct. (Both of these are discussed in an upcoming lens.)

Trade marks are registered in respect of specified goods, services or both. The trade mark system divides goods and services into 45 classes (34 for goods and 11 for services). These classes reflect the international classification of goods and services. The trade mark registration specifies both the class and the goods or services within the class which the registration covers. In Australia, it is not possible to register a trade mark for all goods or services in a class unless the applicant or owner does in fact use the trade mark in respect of all of the goods and services included in the class.

Trade marks are a national right so if a business wants to expand outside Australia, the business will need to consider applying for trade mark registrations in the relevant countries.

In Australia, the ® symbol can only be used in respect of registered trade marks. It is an offence to use the symbol when a trade mark is not registered. The TM symbol is used for unregistered trade marks.

For more information about trade marks, see Protecting Trade Marks in Australia.

Books about trade marks

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Copyright

Copyright protects works that are creative and involve thought and skill. It protects the way in which an idea is expressed and not the idea itself. Copyright gives the owners of works protected by copyright the right to control the ways in which the work can be exploited.

For more information about copyright, see Australian Copyright Law.

Books about copyright

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Registered designs (or design patents)

Design rights protect the visual appearance of the whole or part of a product. There are two regimes for protecting designs: designs that are registered under the Designs Act 2003 (Cth) and protection under the Copyright Act 1968 (Cth).

The registered designs and copyright regimes provide protection for different types of uses of artistic works. Some designs may be eligible for protection under both the registered designs and copyright regimes. However, copyright protection ceases where a copyrighted work has been applied industrially and the disclosure of the design as a result of the industrial application will be sufficient to prevent registration of a design. Therefore, a person must carefully consider which regime will best suit the person's needs on the basis of the intended use of the artistic work.

For more information about designs, see An Outline of Australian Design Law.

Books about registered designs

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Patents (or utility patents)

Patents protect ideas and inventions. A patent may be granted in respect of a product or a process. A patent gives the owner the right to control the ways in which the invention covered by the patent can be exploited.

In Australia, there are two types of patent:
* the standard patent which is granted to an invention which meets the standards of inventiveness; and
* the innovation patent which is a patent granted to inventions that do not meet the inventive step required for a standard patent but which meet the lower standard innovative step requirement. It has a shorter period of protection and was introduced to encourage innovation in small businesses. Therefore, it is also useful to protect inventions which have a short life span in the market and which might be superseded by inventions in a short time frame.

For more information about patents, see An Outline of Australian Patent Law.

Books about patents

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Plant breeder's rights

Plant Breeder's Rights are exclusive commercial rights to a registered plant variety. New or recently exploited plant varieties can be registered. A new variety is one which has not been sold with the breeder's consent. A recently exploited variety is one which been sold with the breeder's consent for up to 12 months in Australia and for overseas varieties this limit is up to four years ( with the exception of trees and vines in which a six year overseas prior sale limit is permitted).

For more information about plant variety rights, see Australian Plant Breeder's Rights.

Books about plant breeder's rights

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What do you think about intellectual property?

There is a lot of debate about the value of intellectual property right, especially in relation to the Hollywood studios and record companies trying to prevent unauthorized file sharing of copyright works such as films, television programs and music.

Do you think the studios and record companies take appropriate action to protect their copyright material?

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Yes, their actions are appropriate to protect their investments.

reasonablerobinson says:

Yes, any act of origination deserves the complete and rigorous protection of the law. If people want to use the ideas of others they should get a license and pay royalties to person(s) whose imagination insight and creativity kicked the whole thing off.

says:

Yes, except for those companies that drag one mp3-sharing person to court and sue for millions.

No, their actions are excessive and do not reflect a willingness to move with changes in technology.

Peter.Murray says:

There needs to be a balance between protecting the income of the artists (and everyone supported by their creativity - their agents, promoters, distribution channel, etc.) from theft and at the same time enabling them to reach markets through sharing.

Margo_Arrowsmith says:

Not when the recording companies also sell the equipment making it possible to copy. You can't have it both ways.

susannaduffy says:

They'll have to move into the 21st century

 

What do you think the studios and record companies will do?

One of the arguments made by the studios and record companies to support their actions is that they need to recover the investments they have made in making, marketing and distributing their product. But given the rapid development of technology to distribute material online more cheaply than traditional ways and the relatively low cost of internet marketing, it would make sense for the Hollywood studios and record companies to embrace the new technologies and make the cost of accessing a legitimate copy of a movie or music more accessible to the the public.Do you think they will?

PizmoBeach predicts:

I think the studios and record companies will continue doing what they are doing for the next little while and ignore the revenue they can make from new technologies.

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jksterling predicts:

If they continue to ignore the direction the industry is headed they will cease to exist.

CossieLeg predicts:

They will continue to charge outrageous prices on the basis that it costs lots to market music ignoring the fact that online marketing which is now very common is not as expensive as the older forms of marketing. I believe artists should be rewarded. If prices were more reasonable, more people would buy legit copies.

BusinessSarah predicts:

YouTube's direction of late is an interesting take on this dilemma -- instead of automatically flagging videos for copyright infringement, they're now giving studios the option: either automatically flag, or put up ads! This way a creative work that is technically derivative can still be displayed, and the copyright owner has a source of revenue. I predict there's only so far studios can go to put their material on lock-down before they embrace other, more community- and artistic-minded solutions to their revenue problems.

reasonablerobinson predicts:

They will be slow to change until a crisis occurs

Peter.Murray predicts:

Media prices will continue to fall because the market demands unlimited choice and therefore competitive products. Studios and media companies need to will cut their costs to survive and innovate their revenue models to take advantage of the new technologies.

 
 

What did you think about this quiz?

Did you take the quiz? How did you do? Did you learn something fun? Sure you did.

  • sukkran Nov 20, 2011 @ 5:59 am | delete
    14 out of 18. very interesting quiz. learnt some new things from your lens. thanks
  • Sara_Valor Nov 19, 2011 @ 9:27 pm | delete
    That was cool, I knew more than I thought I did. This was fun, and informative, thanks!
  • jksterling Nov 5, 2011 @ 8:44 pm | delete
    Very helpful lens, thank you.
  • CossieLeg Oct 28, 2011 @ 11:18 pm | delete
    Cool.
  • kimdpierson Oct 11, 2011 @ 3:23 am | delete
    Very Nice Quiz....Good Ones Idea....
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About PizmoBeach

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PizmoBeach

I live in Sydney, Australia. Amongst other things, I am interested in small businesses (especially intellectual property rights and other legal issues),... more »

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