Is there such a thing as easy rapid weight loss, or is it a myth spread by the diet companies to keep you buying their programs? Think about the last commercial you saw for a weight loss product.

How did it portray dieting? As something that was really easy and before you know it you'll be as skinny as the waif-thin models who advertise their products? If you've ever dieted, which most of us have, then you'll know a diet isn't as easy as these companies make out.

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Most people see weight loss as a fight, a struggle, a hardship, a battle and a whole host of other words that really don't inspire a sense of joy. Easy weight loss is possible provided you have the right mental attitude and take the correct approach.

With the right motivation, you can achieve your weight loss goals. What are your reasons to lose weight? Have you gotten to the stage where everything in your wardrobe is a little (or a lot) too tight?

Have you just gotten fed up with being out of shape and unfit? Have you had enough of people commenting about your weight, size or shape? Whatever your reasons, you need them to be powerful so that you'll continue until you succeed.

There are 3 keys to maintaining a path to your weight loss goals:

Key 1: Believe in yourself. Far too many people don't believe they can lose weight, so they don't. Whether you believe you can or you can't, you are right.

Key 2: Be realistic. Losing twenty pounds in three days isn't going to happen without losing a limb. Set realistic and achievable targets and you'll be far more likely to succeed.

Key 3: Visualize yourself as a thinner, healthier person. Some people tie up their identity with their weight, and one of our most basic functions is to protect our identity. Think about how you view yourself and change the view to one where you are slimmer and feel fantastic.

Anyone can get on the right path to rapid weight loss, but sticking it out requires you to steel yourself for the moments when your momentum will drag and you'll consider quitting because it's the easy thing to do.

Staying motivated on a diet can be SO difficult.

There's that party you're obliged to go to, that scrumptious chocolate cake in the bakery window calling your name, a child's birthday ... and so many other potential excuses.

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The key to maintaining your momentum on a diet for rapid weight loss is to find something the provides you with burning motivation to succeed at your diet.

Instead of focusing your attention on the next fattening treat, keep your focus on your end result - where you'll be when all that excess weight has gone and you're slimmer and healthier.

Photoshop a picture of yourself if you have to or dig out an older photo of you when you were slimmer. Put them somewhere where you'll see it all the time and keep your goals at the forefront of your journey.

Losing your focus makes it far too easy to give in to temptation. Keep your focus on where you want to be and why and you'll find dieting SO much easier.

Your weight loss motivation might be lacking on certain days. On days when you're tired, depressed or just not feeling on top of the world, your motivation may be less than it normally is, causing slips and sabotage to your diet goals.

The following tips are designed to help you stay motivated and enjoy your weight loss program.

Tip 1 - Say Goodbye to the Scale!

Throw out your scales and stop weighing yourself. Dieters will hop on and off the scales too often and worry every time they're fluctuating by a pound or two. If you're going to insist on weighing yourself, pick one day a week to do it and do it at the same time every week.

Tip 2 - Know What You Want!

Have precisely defined targets in your weight loss journey. Know exactly how much weight you want to lose by when. Break down your main goal into smaller milestones so that you ca continually celebrate your success.

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Tip 3 - Know Where You Are in Your Journey

Seeing results helps your motivation, so keep track of how much weight you've shed and how your measurements are shrinking. Seeing these sorts of results will turbo-charge your weight loss motivation.

Tip 4 - Make Sure You Eat Regularly

Skipping meals helps you lose weight quickly. WRONG! If you skip meals, your body returns to one of its fundamental evolutionary instincts and piles on fat because it thinks you're going through a famine and wants to make sure you'll survive! Make sure you eat like clockwork, every day.

Tip 5 - Measure Your Body

In many cases, you'll not notice that your weight is going down as you diet, at least initially. What you will notice is that you lose inches around your chest, waist, thighs and hips. Measure these regularly and record the results - you'll be impressed that your efforts are paying off!

Tip 6 - Choose, Don't Deny

Most people on a diet will deny themselves treats such as chocolate and cakes. However, the minute you say you "can't," you'll want it even more. Instead of telling yourself you can't have something, choose what you'll eat and how much of it you'll consume.

Tip 7 - Drink Plenty of Water

Drinking lots of water helps to remove toxins from your system, reduces your appetite and helps to keep you nice and healthy.

Re-read these seven weight loss tips and use them in your own personalized diet program. You'll notice your diet becomes a lot easier and more enjoyable.

To quickly lose weight without harming yourself, you need to reduce your calorie intake and increase the amount of calories you burn and maintain it for a period of time.

Your body will use the most readily available energy source to keep going. If you're eating lots of sugar and sweet foods, it will use that. If you've lowered your calorie intake, then your body will burn its fat reserves if there isn't enough energy coming in from food.

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And this is the key to rapid weight loss. Simply cutting down your calorie intake isn't enough. If you want to quickly lose weight, then you need to burn extra calories every day.

The easiest way to achieve this is through exercise. Before you scream in fear at going to a gym, don't panic.

Exercise can mean a gym (for some people) but it isn't the only way. How about housework? That burns calories!

Sex? That burns them too! Go for a walk, take up cycling or swimming. Whatever you decide to do, make sure it's something you enjoy because you need to do it regularly.

Exercising for at least 20 minutes 5 times a week is recommended by the experts, but feel free to exercise more to lose weight quickly.

Dieting and excerise on their own can lead to gradual weight loss. But if you want to shed pounds fast, you'll need to combine the two.