This lens riffs about Strategic Alternative Marketing. Ideas, thoughts, essays, rants and links to great examples of great marketing.
Whatever I do - I try to make my marketing end up in the waste paper bin. And that the real waste paper bin and the preverbial one too.
I really believe that traditional marketing no longer works - despite what traditional marketing agencies tell me. I really believe that every day consumers of all kinds are bombarded with marketing messages - and debate, ponder and ask why 99% of them are completely ignored or subliminally blocked-out.
I believe in Strategic Alternative Marketing. The 1%. The 1% that gets noticed. The 1% that gets you, your service or your product under someones skin. The 1% that makes a difference to your brand and your bottom line.
Thoughts about Strategic Alternative Marketing
Fetching RSS feed... please stand byGreat Stuff on Amazon
Purple Cow: Transform Your Business by Being Remarkable
Amazon Price: $14.25 (as of 10/06/2008)
List Price: $20.95
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 10/06/2008)
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The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 10/06/2008)
List Price: $24.95
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Amazon Price: $13.59 (as of 10/06/2008)
List Price: $19.99
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Amazon Price: (as of 10/06/2008)
List Price: $24.95
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