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Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts

by: Danielle Babb, Alex Lazo

Amazon Price: $17.90 (as of 11/16/2009)

Book Description
The second "version" of the Internet, known in geek terms as "Web 2.0," has created opportunities for organizations to expand the capability of offering services for their clients using only online tools. Web 2.0 includes the use of podcasts, blogs, and dynamic web sites. One industry that is sure to take advantage of the new online collaboration tools that Web 2.0 provides is real estate.

One of the last markets to be radically changed by technology due to its complexity and the exceedingly large number of players involved in each transaction is quickly catching up with other industries such as travel and online stock trading.  Many tools are available for real estate professionals to help them list and sell more homes and to provide better service to their clients. If they don't adopt many of these tools, they threaten their business for the long term. Authors Dani Babb and Alex Lazo point out that there are ways for professionals to overcome these obstacles, including the expanded use of technology. This book explores some of the ways to do that using dynamic and useful tools online.

About the Author
Dr. Danielle Babb is a consultant for real estate organizations, where her primary goal is to help them survive the coming wave of technology.  She has a Ph.D. in Organization and Management with a Technology Emphasis, and M.B.A. with a Technology Emphasis, and a Bachelors degree in Business.  Dr. Babb is an adjunct faculty member at seven area colleges, including: Indiana Wesleyan University, Capella University, Baker College, American College of Computer and Information Sciences, Walden, and North Central University, where she teaches courses on IT practices affecting all areas of business. Dani is a California Licensed Real Estate Professional.

Dr. Alex Lazo is part of the faculty at American Sentinel University and Axia College, where he teaches courses in Management Information Systems, E-Business Strategies, Internet Concepts, and Computer Networking. He has a Ph.D. in Organization and Management with a Technology emphasis, a Masters degree in Management Information Systems, and a Bachelors degree in International Business. Dr. Lazo currently works with the world's premier, full-service real estate services company, where he recruits, mentors, and supervises network engineers, programmers, and analysts.