Real Estate Marketing

When I post things to my FREE ActiveRain blog, they show up on Google almost instantly--usually less than 24 hours. And, they show up on the first few pages of Google! Now that's great marketing!

That's just one of the many things that I've been able to do with ActiveRain. ActiveRain does much, much more to help your market yourself and your properties.

Not only is it effective, ActiveRain is FREE!

If you'd like to join ActiveRain take my referral below! It's FREE to join, and what you can do with this incredible online resource is amazing. I am glad that someone referred me!


You can find great local Florida real estate information on Localism.com Jim Haas is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.

Blogging? You're a real estate agent. What does blogging have to do with your real estate career? You have a hands-on business; 1-on-1, face-to-face. Blogging? How could it promote your real estate career? LOTS OF WAYS. First off all, people look for information on the Internet. If you agree with that, continue. If not, this may not be a palatable article for you. Second, to find information, people use search engines. Again, if this sounds incredulous, move on. Lastly, search engines love the content on blogs. Blogging is marketing, and its marketing you.

So let's put that all together: People are looking for real estate information online, and they find it by searching. Search engines love blogs, so blogging is a good way to get exposure to those people.

That's it! Wait a minute, wait a minute. Let's be a little more prescriptive than that before you run out and start your blog. Here are a few blogging tips for you real estate pros and newbies alike out there:

1. Get a blog at an established site like WordPress or Blogger. Unless you are technically inclined and beyond real estate you want a second life as a server administrator or programmer, use a hosted solution from WordPress or Blogger. It's free, and it eliminates all the hassles you'd need to understand to set one up on a server of your own.

2. Blog about what you like. It's hard to talk about something if you're not passionate about it. It's even less likely that you'll say anything that would resonate with anyone either. Your real estate blog should cover topics that are relevant to you and your market.

3. Blog locally. You service a specific place, blog about the conditions, trends, and property in that place. If you're in Austin, Texas, and people wanting to buy property in Alaska are the only traffic you get because all you want to write about is how interesting the market is in Alaska, you likely won't get many potential new customers.

4. Let people know you have a blog. If you send out a real estate report monthly, let people know what is happening on your blog, and how they can find your blog.

5. Tell it how it is, and tell it without the corporate polish. Blogging is a more sincere method of communication than a corporate web site. It's not a soapbox for marketing axioms either. Blogging is more conversational, and has a tone that is personal and credible. Be sure your blog is too!

6. Blog regularly and as often as you can.