Real Estate Marketing

Ramona S., a New Market Leader, knows how to use Facebook to generate leads. Ramona was doing some (free!) research in Google trends and noticed a lot of interest in the homebuyer tax credit. So she posted a short, informative comment on her Facebook wall about it " offering to answer questions. In less than 15 minutes, she had 10 responses and 3 leads!

I cant remember the last time I got 3 leads in one day " let alone 15 minutes! Ramona said.

The number one rule in marketing today is to provide information that the consumer is seeking.

There is so much information and things are moving so quickly, consumers are confused and need help navigating the rules. Who are they most likely to turn to for help? Someone who positions themselves as knowledgeable and with whom they have developed some sort of a relationship regardless of how remote.

Social Media gives you Social Proof.

We all know the expression Its not what you know but who you know that is important. Well, Internet 2.0 is changing all that. The NEW maxim is: What you know is important " but how many people know that you know is even MORE important. Using tools like twitter and Facebook, we are no longer 6 degrees of separation from spreading our message to the entire planet!

You Cannot " repeat: CANNOT! - sell on Social Media:

You love to receive, open and read Spam, right? Just cant wait to get to it, right? NOT!! So dont do unto others what you wouldnt want done to you. And if you do it on the Internet, you are absolutely, utterly dead meat " as in road kill. Selling on the Internet is the quickest way to make sure your business dries up now. What to do instead? Drop enticing morsels of succulent bits of information " and before you know it, you will have them eating out of your hand!

The point of Ramonas FaceBook post was not to give tax advice. It was simply to let her FaceBook friends know that she is paying attention to what is happening in the real estate market. And she wanted to start a real estate conversation with people she was not otherwise engaged with professionally. It served to demonstrate her knowledge of the market place and her commitment to keeping her clients informed. It also served to remind her FaceBook friends what she does for a living.

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