Tips for Selling or Buying Property

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It Is A Good Time To Purchase Property

Even in today's slow market, it is still a good time to sell or purchase property.
Many first time buyers and real estate investors buy more real estate in slow markets because they are able to purchase properties at lower prices than previously possible.
I will explain a couple of strategies that will help sellers close the deal on their property.

Strategies That Will Sell Your House 

Market The Deal and NOT The House

I will repeat...Market The Deal and NOT The House!

Are you a homeowner that has property for sale and is holding onto to the house waiting for a higher price?
Are you a seller considering lowering the asking price?
Have you fixed up your house or used 'home staging' and it is still not bringing potential buyers your way?

If the seller markets the 'deal' and not the house, more interested and potential buyers will come your way. Marketing your property is fine, but you want to entice a buyer to actually make the purchase.

How many times have you seen a product for sale, but it was the 'deal' that actually made you purchase the item. Zero percent interest, skipping payments, receiving a rebate...those are strategies for marketing the deal and not the product. This same concept can be used when selling real estate.

Even in today's slow market, it is still a good time to purchase property. More real estate is purchased in slow markets because the purchase prices are lower than previously possible due to home appraisals coming in lower than they did in previous years. You can no longer get the price you once wanted. There is a large inventory of homes for sale. The mortgage meltdown, where there are no longer hundreds of subprime lenders have an impact on the market.

But, there are strategies to move a house in today's slow market. If your house is currently on the market and you find it is not moving or don't have the interest coming to your property ,you can take the following steps to become successful.

Using Strategies to Sell Your Property 

Owner Financing Is a Financially Beneficial Sales Method

Now is a great time for sellers to offer Owner Financing. You would allow more buyers the opportunity to obtain home ownership. When offering Owner Financing you are offering a way for buyers to obtain the American Dream if they are not able to secure a mortgage through traditional financing.

The words 'Owner Financing' is a motivating message to potential buyers. They think...this house will be easy to buy, there will not be a lot of red tape. When a seller is asking for an all cash sale, this requires most buyers to qualify for a loan. Guidelines for obtaining a mortgage have become very rigid. This is creating a sales barrier for the seller.

Learning to be a successful seller when offering owner financing is as simple as gaining knowledge and having the right tools to support you throughout the transaction. Available for Immediate Download.
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With over 50 pages, this Step-by-Step instructional e-book will provide you with the necessary information, tools, forms and support. Ordinary people can learn by offering a sales method other home sellers are not, you will attract buyers for your property, keeping more money in your pocket. With so many homes for sale, waiting to be bought...this e-book is for you.

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Market The Deal and NOT The Property 

Another Selling Strategy

Another strategy is NOT lowering your asking price, but offering 'cash back' to the buyer.

If you are considering dropping the price by $10,000, who is that really benefiting? Certainly not the seller and in reality, the buyer isn't actually saving all that much.

For every $10,000 you lower the price, an approximate $60 drop is seen in the mortgage payment each month. That might not be enticing enough for a potential buyer to buy your property. It will take years for that buyer to see any benefit.

If you use that same $10,000 you considered in dropping your selling price and 'market the deal', it may bring a buyer to actually make the purchase. That is your goal...selling your property.

What if you keep your selling price the same, but offer $6000-$7000 to the buyer? They could use this for closing costs, pay off debt, pay a few months of their new mortgage payment or even bank the money. But, you will keep $3000-$4000 in your pocket. So, in reality you saved yourself some money, but did not lower your asking price and the good news is...you have sold your property!

Marketing the deal is what entices the buyer and will in the end, close the deal. When using this strategy, chose your words carefully. Be creative...a simple "Will Pay Closing Costs" may not be attractive enough. Maybe try...no payments for 3-4 months or Seller will pay off your debt or Bank $4000...whatever you decide, just be creative and make sure you are marketing the deal.

Learn how you can be a successful For Sale By Owner. Step-by-Step Instructional Guide is available to provide you with the necessary support and tools. Availalbe for immediate download
Support independent publishing: buy this e-book on Lulu.

Buying Properties in Foreclosure 

Consider Foreclosures as a Win-Win

Browse The Country's Largest, Most Comprehensive Foreclosure Database Free Today at RealtyTrac.com!

Sales in the Real estate market have been booming for years, but now the majority of home sales have slowed down. We are in what is considered a 'slow market'. Homes are not appraising for what they once did, so the selling prices have dropped. You can no longer get the price you once wanted. There is a large inventory of homes for sale. The mortgage meltdown, where there are no longer hundreds of subprime lenders have an impact on the market.
The resets of adjustable mortgages have home owners scrambling to pay their mortgage each month, which is causing foreclosures to reach an all time high.

If you are looking to purchase property in today's market, one might consider buying a foreclosure property. First-time home buyers are looking into foreclosures because this is an excellent opportunity to buy a house at a lower than market-value price.

Approaching a Homeowner Facing Foreclosure 

If you approach a homeowner facing foreclosure, you can offer less than it's current market value, but still offer more than what they owe the bank. This can be a win-win situation for both parties.

Take into consideration the state of mind the homeowner is in if facing foreclosure. This will not be a happy experience. Actually a very stressful time for them, but if they can sell their property before the actual foreclosure takes place, this may enable them to walk away with money in their pocket.

ex: A Home is currently appraised at $400,000. They owe to the bank approximately, 200,000.00 A buyer offers them $300,000.00. This home owner could actually walk away with $100,000.00. If their home went to foreclosure auction, they probably would not receive appraised value or receive extra money to keep in their pocket. They may only receive what they owe to the bank. If they tried to sell their home on the market, they may run out of time.

When a home owner is in the pre-foreclosure stage, potential buyers and/or investors will be able to do the most good for the homeowner and for themselves. Pre-foreclosure is where further damage to the home owner's credit rating can cease and the home may be sold before getting the lender involved. The best potential leads to locate a property at this stage is from a foreclosure database.

Browse The Country's Largest, Most Comprehensive Foreclosure Database Free Today at RealtyTrac.com!

According to RealtyTrac, foreclosure filings - default notices, auction sale notices and bank repossessions were reported on 223,651 properties nationwide during the month of February 2008, a 4 percent decrease from the previous month, but still a nearly 60 percent increase from February 2007. The report also shows one in every 557 U.S. households received a foreclosure filing during the month.

RealtyTrac offers information on the buying and selling of foreclosed properties. They provide Coaching and learning services, which includes an education section, questions and answers, MLS listings, search by state and pre-foreclosure information.

A 7 day free trial offer can be found on their site enabling you to search over 650,00 properties. Once a member of this free trial, you can search the properties in the state you wish and receive all the property details.

RealtyTrac - Find A Great Home In Your Area

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Impact of Foreclosures

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Please leave a comment 

ACAssociates wrote...

Hello Scott,
Thank you for visiting and for your kind words.

ReplyPosted December 04, 2008

scottYDH wrote...

All of your lenses are great. Very insightful!

ReplyPosted December 03, 2008

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