Revealing New Statistics Show that Internet Savvy Shoppers Make the Best Real Estate Clients
Are you marketing to the wrong audience? Here are some interesting statistics that could change the way you conduct your real estate business.
Where did we get this data?
California Association of REALTORS
1,600 people were surveyed. 800 were Internet Buyers who said the web played an important role in the home buying process. 800 were "Traditional Buyers". This group said that they did not use the web as an important role in the home buying process.
Internet Buyers are the Key to Making More Money In Real Estate
The average internet buyer spends an only 2.2 weeks working with the Realtor to find their home. The traditional buyer spends almost 6 weeks!
So How Many Houses did the Realtor Have to Show During This Time?
Internet Buyers only previewed an average of 6.65 homes while the Traditional Buyer previewed 21.7.
Internet Buyers know what they want and because of this, you, the Real Estate Agent, spend less time educating them. After all, the average Internet Buyer has already invested almost 6 weeks of research before they contact an agent. This is in contrast to the Traditional Buyer who has researched homes for less than 2 weeks before contacting a Real Estate Agent. With this in mind, who do you think is going to be the easier client?
So How Many Houses did the Realtor Have to Show During This Time?
Internet Buyers only previewed an average of 6.65 homes while the Traditional Buyer previewed 21.7.
Internet Buyers know what they want and because of this, you, the Real Estate Agent, spend less time educating them. After all, the average Internet Buyer has already invested almost 6 weeks of research before they contact an agent. This is in contrast to the Traditional Buyer who has researched homes for less than 2 weeks before contacting a Real Estate Agent. With this in mind, who do you think is going to be the easier client?
More Internet Savvy Real Estate Buyers Equals More Money and Less Work for You
Interesting Real Estate Buyer Facts
- Internet buyers spend almost a third the amount of time working with a real estate agent compared to a Traditional Buyer. This means less time carting buyers around in your car!
- Internet buyers interviewed about half as many real estate agents as traditional buyers before selecting a Realtor.
- Nearly a three quarters of all Internet buyers first saw the home they purchased on the Internet.
Start Marketing to Internet Buyers
Think about this data next time you spend your marketing dollars
Who are you targeting? The Traditional Buyer or the Internet Buyer?
If your website is not producing for you, then perhaps it's time to take a hard look at your website. It may be time for a complete website make-over or at the very least, a website analysis. If your focusing your marketing dollars to attract Traditional Buyers then it may be time to adjust your marketing budget.
If your website is not producing for you, then perhaps it's time to take a hard look at your website. It may be time for a complete website make-over or at the very least, a website analysis. If your focusing your marketing dollars to attract Traditional Buyers then it may be time to adjust your marketing budget.
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Let Dakno Real Estate Marketing Help You Attract Internet Buyers
Dakno Real Estate Marketing has been helping real estate agents capture more and more Internet Buyer leads every day. Their industry leading solutions attract, excite and engage your target market putting more leads in your inbox. To find out more about Dakno Marketing and their Real Estate Web Design Solutions, visit them online at www.dakno.com Web Design Resources
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