REALISTIC - Down To Earth Online Marketing
REALISTIC is an online business development guide designed for professionals. A comprehensive 'low-down' for the small to medium business owner or entrepreneur. This lens is a short introduction to the guide, you can obtain the FULL VERSION FREE my leaving a comment on our blog http://www.VirtualAssistant-Live.com
"Have just read and re-read your book "Realistic" down to earth online marketing. Michelle where were you when I started to go online? This books should be read by anyone contemplating having a website presence!! Would of saved me heaps of time and dollars." Doug.
"Have just read and re-read your book "Realistic" down to earth online marketing. Michelle where were you when I started to go online? This books should be read by anyone contemplating having a website presence!! Would of saved me heaps of time and dollars." Doug.
R - Right Keywords
DOORS DONT JUST OPEN, YOU NEED THE RIGHT KEY
Your keywords will be the foundation for your business. If you don't know anything about keyword research, you can still try and have a go yourself. There are several good resources out there, but the vital thing is that you have to get it right....
E - Excellent Presentation
WITH THE RIGHT PRESENTATION... VISITORS WILL JUMP AT WHAT YOU ARE OFFERING!
I had to break this section down into 3 parts - Branding, Functionality and Optimisation. It's something that I believe in very strongly, and it will have an impact on your business. Yes, I know, many people will disagree, and they will tell you that you don't need to be a web designer to make it - and it's true, you don't, but I believe that in order to show you have an excellent product or service; you must have an excellent, carefully planned and well thought out presentation.
A - Articles & Content
PROVIDE THE PROOF EVIDENCE OF YOUR EXPERTISE GOES A LONG WAY
If you don't care about your business, don't worry about your content. If you do care - then this is something you need to invest in. Articles and Blog Posts should be keyword rich, informative, quality, useful and inspiring. Content is something you can easily outsource - but be very careful about who you choose.
L - Leverage Marketing
USING THE POWER OF LEVERAGE PROPERLY CAN PRODUCE REAL RESULTS!
Don't waste time on submitting the same article to a handful of sites and directories, and certainly don't waste money on getting your VA to do it either - it won't get you enough impact. Virtual Miss Friday uses 2 methods of wide-scale distribution. I reveal them here!
I - Inspiring Viral Advertising
INCREASE YOUR CHANCES OF BEING SEEN
Viral marketing is a phrase that has gained some notoriety over the past few years as social marketing has taken hold of the world of Internet commerce. In short, it's a marketing method or strategy that encourages people to spread the word. When this word is pro-actively spread, it has the chance to grow exponentially and reach a huge audience, just as a virus might be spread during a bad influenza outbreak.
S - Social Bookmarking
SEARCH ENGINE MARKETING WITH A HUMAN TOUCH
Social bookmarking is a relatively new phenomenon. Whilst we can look back to the mid-to-late '90s for a predecessor, social bookmarking didn't spring onto the unsuspecting world until the forerunner site Delicious appeared. Social bookmarking sites gather together information, articles and blog posts which are stored, organized and managed according to relevancy, or tags.
T - Twitter & Facebook
THE TWO SOCIAL MEDIA PLATFORMS YOU CAN'T AFFORD TO DO WITHOUT
There is something that bugs me about the people using Twitter. It's paramount that Twitter accounts are maintained - because if they're not maintained, you are not only wasting your own time, but you are also wasting other peoples. Read how to get your marketing message across.
I - Interaction
CONNECTING WITH THE RIGHT PEOPLE
Being interactive and taking an interest in your market and your competitors can produce very desirable results in terms of sales, traffic and creating awareness of yourself and your business. So how do we do this? It's all in the guide...
C - Consistency
YOU HAVE A DESTINATION KEEP SAILING ON THROUGH UNTIL YOU REACH IT...
One of the most common issues I have found is that marketing efforts are often inconsistent, which inevitably leads to failure. Think of your marketing in terms of a marathon rather than a sprint. Due to the way the internet works, it can sometimes takes months for google to index your backlinks, and for you to emerge as an expert in your field. This is all about tactics...
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Ural
Sep 22, 2009 @ 11:32 am | delete
- Hey I like your lens, I hope you don't mind me just drop in, ok I will hang around and watch you grow
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BizGuides
Sep 7, 2009 @ 10:41 am | delete
- Excellent Lens! Great information I can use to apply.
BG
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